Service Marketing Stukent Questions Exam 1
Questions And Answers 100% Correct
True or False: Services are the backbone of developed economies around the world True
True or False: The shift to services is unpredictable and difficult to observe as economies
develop and grow False
True or False: Demographic shifts in the population have not been linked to driving the growth
of the services sector False
True or False: Services rarely lend themselves to delivery as bespoke customer experiences
False
True or False: Disruption occurs when one company gains an incremental advantage over
another False
True or False: Product-only brands are rare because most are adding some level of services to
their solutions True
, Service Marketing Stukent Questions Exam 1
Questions And Answers 100% Correct
Which of the following is an ample of a service transaction? Getting a haircut
Which of the following reasons do scholars give for the post-WWII shift from manufacturing to
services? -Using and paying for service is how some consumers signal their social status
-It reflects a desire for consumers to recapture time by paying for services
-Many consumers now value experiences over things
What do the fastest growing industries in the US have in common? They are service-
oriented
_______ is/are the vehicle(s) for turning a purchase into a meaningful event and creating
valuable memories Services
Why is it important for service marketers to focus on providing a great customer experience?
-Most consumers find a positive brand experience more influential than advertising
-Many consumers will pay more for a friendly, welcoming experience
-It can make the delivering of service more memorable
Questions And Answers 100% Correct
True or False: Services are the backbone of developed economies around the world True
True or False: The shift to services is unpredictable and difficult to observe as economies
develop and grow False
True or False: Demographic shifts in the population have not been linked to driving the growth
of the services sector False
True or False: Services rarely lend themselves to delivery as bespoke customer experiences
False
True or False: Disruption occurs when one company gains an incremental advantage over
another False
True or False: Product-only brands are rare because most are adding some level of services to
their solutions True
, Service Marketing Stukent Questions Exam 1
Questions And Answers 100% Correct
Which of the following is an ample of a service transaction? Getting a haircut
Which of the following reasons do scholars give for the post-WWII shift from manufacturing to
services? -Using and paying for service is how some consumers signal their social status
-It reflects a desire for consumers to recapture time by paying for services
-Many consumers now value experiences over things
What do the fastest growing industries in the US have in common? They are service-
oriented
_______ is/are the vehicle(s) for turning a purchase into a meaningful event and creating
valuable memories Services
Why is it important for service marketers to focus on providing a great customer experience?
-Most consumers find a positive brand experience more influential than advertising
-Many consumers will pay more for a friendly, welcoming experience
-It can make the delivering of service more memorable
