Digital Marketing Stukent Ch. 1-13 Questions
And Answers 100% Correct
Geofencing is a practice of sending text messages to potential customers who enter a
"fenced" area
To streamline the booking procedure for mobile users, Priceline.com's mobile site loads the hotel
search page with a default check-in and check-out date of today and tomorrow
Which of the following is NOT a technical constraint of mobile devices that a web designer
needs to consider in optimizing a mobile website? Mobile devices make scrolling more
difficult
In addition to a purchase transaction, a conversion for a mobile web user can be D. All of
the above
(-an in-store visit
-a phone call
-an app download)
Dayparting is a practice of offering different ads or changing bid amounts by time of day
, Digital Marketing Stukent Ch. 1-13 Questions
And Answers 100% Correct
Generally, the recommended approach for optimizing mobile web content is to use
responsive web design
Options for optimizing mobile web content include all of the following EXCEPT random
assortment content coding
"Fat-finger" clicks refer to accidental clicks caused by the lower level of precision of a
fingertip relative to a mouse icon
Production of a mobile application should begin B & C only
(-after full optimization of the mobile website
-only if the company determines that an app will provide significant benefits to customers
beyond the mobile website)
Mobile device users typically differ from desktop users in all of the following ways EXCEPT
mobile users are more likely to want to make an online transaction
, Digital Marketing Stukent Ch. 1-13 Questions
And Answers 100% Correct
Online Reputation Management (ORM) -The act of reviewing what's being said about a
company/individual online so the company/individual can engage in activities to improve the
overall public perception of a company they are considering doing business with online
-Recognizes that negative online content can have unnecessarily damaging effects long after the
underlying issues have been addressed
-Equipping businesses with tools needed to handle new negative issues and turn customer
complaints into satisfaction and loyalty
-everyone participates in ORM
-Companies monitor their brands so they can manage their reputations online
-A company should be using all online feedback to improve its products, services, employee
training
Google Alerts Free tool where a user can monitor what;s being said online about a
particular person, topic, company
-Users can enter terms they want to monitor (includes: company name, products company
produces, company's trademarks, high-level employees)
, Digital Marketing Stukent Ch. 1-13 Questions
And Answers 100% Correct
-Monitor: competitor's brands, industry news topics, regulations and laws that affect the
company, customer's company names
-Prioritize alerts ("company name + fraud" or "company name + scam")
-What users can decide: specify type of content they want, language, region/geography to
monitor, frequency in which alerts are delivered, # of results they want, receive my email or not
Monitor the SERPs monitor search results, conduct searches on brand-related terms
Moz.com
Top Sites for Negative Content 1) Online review sites (Yelp, Zagat)
2) Scam reporting sites (Scam.com, RipOffReport.com)
3) Online forums (fordforum.com, connectedmoms)
4) Press articles (Huffington Post)
5) Websites of activist organizations (PETA, world.org)
6) Social media sites (FB, Twitter)
7) Blogs (PeopleofWalmart, DeltaIsEvil)
8) Informational Sites (Wikipedia, Publicrecords.com)
And Answers 100% Correct
Geofencing is a practice of sending text messages to potential customers who enter a
"fenced" area
To streamline the booking procedure for mobile users, Priceline.com's mobile site loads the hotel
search page with a default check-in and check-out date of today and tomorrow
Which of the following is NOT a technical constraint of mobile devices that a web designer
needs to consider in optimizing a mobile website? Mobile devices make scrolling more
difficult
In addition to a purchase transaction, a conversion for a mobile web user can be D. All of
the above
(-an in-store visit
-a phone call
-an app download)
Dayparting is a practice of offering different ads or changing bid amounts by time of day
, Digital Marketing Stukent Ch. 1-13 Questions
And Answers 100% Correct
Generally, the recommended approach for optimizing mobile web content is to use
responsive web design
Options for optimizing mobile web content include all of the following EXCEPT random
assortment content coding
"Fat-finger" clicks refer to accidental clicks caused by the lower level of precision of a
fingertip relative to a mouse icon
Production of a mobile application should begin B & C only
(-after full optimization of the mobile website
-only if the company determines that an app will provide significant benefits to customers
beyond the mobile website)
Mobile device users typically differ from desktop users in all of the following ways EXCEPT
mobile users are more likely to want to make an online transaction
, Digital Marketing Stukent Ch. 1-13 Questions
And Answers 100% Correct
Online Reputation Management (ORM) -The act of reviewing what's being said about a
company/individual online so the company/individual can engage in activities to improve the
overall public perception of a company they are considering doing business with online
-Recognizes that negative online content can have unnecessarily damaging effects long after the
underlying issues have been addressed
-Equipping businesses with tools needed to handle new negative issues and turn customer
complaints into satisfaction and loyalty
-everyone participates in ORM
-Companies monitor their brands so they can manage their reputations online
-A company should be using all online feedback to improve its products, services, employee
training
Google Alerts Free tool where a user can monitor what;s being said online about a
particular person, topic, company
-Users can enter terms they want to monitor (includes: company name, products company
produces, company's trademarks, high-level employees)
, Digital Marketing Stukent Ch. 1-13 Questions
And Answers 100% Correct
-Monitor: competitor's brands, industry news topics, regulations and laws that affect the
company, customer's company names
-Prioritize alerts ("company name + fraud" or "company name + scam")
-What users can decide: specify type of content they want, language, region/geography to
monitor, frequency in which alerts are delivered, # of results they want, receive my email or not
Monitor the SERPs monitor search results, conduct searches on brand-related terms
Moz.com
Top Sites for Negative Content 1) Online review sites (Yelp, Zagat)
2) Scam reporting sites (Scam.com, RipOffReport.com)
3) Online forums (fordforum.com, connectedmoms)
4) Press articles (Huffington Post)
5) Websites of activist organizations (PETA, world.org)
6) Social media sites (FB, Twitter)
7) Blogs (PeopleofWalmart, DeltaIsEvil)
8) Informational Sites (Wikipedia, Publicrecords.com)
