Exam
Consumer Behavior Exam
#1|45 Questions and
Answers Distinction
Graded
In the basic consumption process, the realization of a need creates a want. - ANSWER
✓✓✓T
A consumer research study conducted by Visual Effects Inc. analyzed factors such as
age, income, and the stage of family life cycle to predict the likelihood of consumers
purchasing a 3-D television. Data was collected from 3,000 consumers using a
structured questionnaire. Which type of research does the given scenario represent? -
ANSWER ✓✓✓Quantitative research
Social psychology deals with the intricacies of mental reactions involved in information
processing. - ANSWER ✓✓✓F
, Consumption is a value-producing process in which the marketer and the consumer
interact to produce value. - ANSWER ✓✓✓T
In the context of the ways in which consumers are treated, competition in the
marketplace serves to protect consumers. - ANSWER ✓✓✓T
The international focus of today's modern company places a greater demand on
consumer behavior (CB) research. - ANSWER ✓✓✓T
An understanding of consumer behavior can translate into better public policy for
governments. - ANSWER ✓✓✓T
Qualitative research tools gather data in a highly structured way. - ANSWER ✓✓✓F
Costs are the positive results of consumption experiences. - ANSWER ✓✓✓F
In the context of internationalization, companies must deal with geographical distances
as well as cultural distances - ANSWER ✓✓✓T
Interpretive research better enables researchers to test hypotheses as compared to
quantitative research. - ANSWER ✓✓✓F
In most of the Western world, notable demographic trends have shaped consumer
behavior (CB) patterns greatly over the past quarter century or so. - ANSWER ✓✓✓T
Cognitive psychology is helpful in understanding how consumers process information
from marketing communications such as advertisements. - ANSWER ✓✓✓T
In the context of consumption and consumer behavior, costs involve more than just the
monetary price of the product. - ANSWER ✓✓✓T
One-to-one marketing is a marketing plan wherein a firm specializes in serving one
market segment with particularly unique demand characteristics. - ANSWER ✓✓✓F
A consumer's perception of a product determines the success or failure of the product
being offered - ANSWER ✓✓✓T
Decisions about household budget allocation are not very relevant aspects of consumer
behavior (CB). - ANSWER ✓✓✓F
The phenomenological researcher relies on casual interviews with consumers from
whom the researcher has won confidence and trust. - ANSWER ✓✓✓T
Consumer Behavior Exam
#1|45 Questions and
Answers Distinction
Graded
In the basic consumption process, the realization of a need creates a want. - ANSWER
✓✓✓T
A consumer research study conducted by Visual Effects Inc. analyzed factors such as
age, income, and the stage of family life cycle to predict the likelihood of consumers
purchasing a 3-D television. Data was collected from 3,000 consumers using a
structured questionnaire. Which type of research does the given scenario represent? -
ANSWER ✓✓✓Quantitative research
Social psychology deals with the intricacies of mental reactions involved in information
processing. - ANSWER ✓✓✓F
, Consumption is a value-producing process in which the marketer and the consumer
interact to produce value. - ANSWER ✓✓✓T
In the context of the ways in which consumers are treated, competition in the
marketplace serves to protect consumers. - ANSWER ✓✓✓T
The international focus of today's modern company places a greater demand on
consumer behavior (CB) research. - ANSWER ✓✓✓T
An understanding of consumer behavior can translate into better public policy for
governments. - ANSWER ✓✓✓T
Qualitative research tools gather data in a highly structured way. - ANSWER ✓✓✓F
Costs are the positive results of consumption experiences. - ANSWER ✓✓✓F
In the context of internationalization, companies must deal with geographical distances
as well as cultural distances - ANSWER ✓✓✓T
Interpretive research better enables researchers to test hypotheses as compared to
quantitative research. - ANSWER ✓✓✓F
In most of the Western world, notable demographic trends have shaped consumer
behavior (CB) patterns greatly over the past quarter century or so. - ANSWER ✓✓✓T
Cognitive psychology is helpful in understanding how consumers process information
from marketing communications such as advertisements. - ANSWER ✓✓✓T
In the context of consumption and consumer behavior, costs involve more than just the
monetary price of the product. - ANSWER ✓✓✓T
One-to-one marketing is a marketing plan wherein a firm specializes in serving one
market segment with particularly unique demand characteristics. - ANSWER ✓✓✓F
A consumer's perception of a product determines the success or failure of the product
being offered - ANSWER ✓✓✓T
Decisions about household budget allocation are not very relevant aspects of consumer
behavior (CB). - ANSWER ✓✓✓F
The phenomenological researcher relies on casual interviews with consumers from
whom the researcher has won confidence and trust. - ANSWER ✓✓✓T
