MPM 24,25,26 Questions With Complete Solutions
affiliation agreement Correct Answers the network agrees to
provide its program service to affiliate on an exclusive basis-
network (local access, three quarters of the commercial time),
affiliate- network compensation (comp) station breaks
(adjacencies)
anchoring Correct Answers beginning an evening with an
especially strong program(the anchor show or the lead-off)
which sets the tone for the network's entire evening
the network winning the ratings for the first hour of prime time
also usually wins the entire night
blocking (stacking) Correct Answers placing several similar
programs together to create a unit that has audience flow
works best during the first two hours of prime time & typically
loses effectiveness later in the evening; burn out
blunting Correct Answers the strategy of airing a program of
the same type that another competition carries in order to share
the audience; often don't last long as one show usually proves
more popular than the other
brand-building Correct Answers affiliates with number one
news are generally number one in prime time
bridging Correct Answers useful to public broadcasting and
cable networks; the regular use of long-form programs (one-and-
a-half hours or more) that start during the access to hours and
continue into prime time, thus running past the broadcast
, networks' lead-offs and negating their strategies ; starting and
ending program at odd times; to run past the starting and
stopping points for shows on other networks; scheduling half-
hour shows against hour-long shows on the competing networks
broadcast networks Correct Answers the big four- NBC,ABC,
CBS, FOX- the small ones- the CW, the spanish-language three-
univision, telemundo, UniMas
building audience flow Correct Answers network strategies are
usually directed to achieving flow-through from program to
program within prime time
challenges to classic scheduling strategies Correct Answers
little reason to believe any has an overwhelming impact on
viewing, the audience has little reluctance to change channels ,
and there is no shortage of places to go; nonetheless, most
experts believe that well-defined and executed application of
programming strategies helps a broadcast network hold onto
significant portions of the viewership
changes to the scheduling landscape Correct Answers more
summer series, more specials, more limited series, more prime-
time sports coverage
children's shows Correct Answers cable networks now
dominate, networks lease shows from cable networks, education
requirements
classic scheduling strategies Correct Answers anchoring, lead-
in, hammocking, tentpoling, blocking (stacking), doubling,
affiliation agreement Correct Answers the network agrees to
provide its program service to affiliate on an exclusive basis-
network (local access, three quarters of the commercial time),
affiliate- network compensation (comp) station breaks
(adjacencies)
anchoring Correct Answers beginning an evening with an
especially strong program(the anchor show or the lead-off)
which sets the tone for the network's entire evening
the network winning the ratings for the first hour of prime time
also usually wins the entire night
blocking (stacking) Correct Answers placing several similar
programs together to create a unit that has audience flow
works best during the first two hours of prime time & typically
loses effectiveness later in the evening; burn out
blunting Correct Answers the strategy of airing a program of
the same type that another competition carries in order to share
the audience; often don't last long as one show usually proves
more popular than the other
brand-building Correct Answers affiliates with number one
news are generally number one in prime time
bridging Correct Answers useful to public broadcasting and
cable networks; the regular use of long-form programs (one-and-
a-half hours or more) that start during the access to hours and
continue into prime time, thus running past the broadcast
, networks' lead-offs and negating their strategies ; starting and
ending program at odd times; to run past the starting and
stopping points for shows on other networks; scheduling half-
hour shows against hour-long shows on the competing networks
broadcast networks Correct Answers the big four- NBC,ABC,
CBS, FOX- the small ones- the CW, the spanish-language three-
univision, telemundo, UniMas
building audience flow Correct Answers network strategies are
usually directed to achieving flow-through from program to
program within prime time
challenges to classic scheduling strategies Correct Answers
little reason to believe any has an overwhelming impact on
viewing, the audience has little reluctance to change channels ,
and there is no shortage of places to go; nonetheless, most
experts believe that well-defined and executed application of
programming strategies helps a broadcast network hold onto
significant portions of the viewership
changes to the scheduling landscape Correct Answers more
summer series, more specials, more limited series, more prime-
time sports coverage
children's shows Correct Answers cable networks now
dominate, networks lease shows from cable networks, education
requirements
classic scheduling strategies Correct Answers anchoring, lead-
in, hammocking, tentpoling, blocking (stacking), doubling,
