HUBSPOT DIGITAL MARKETING CERTIFICATION EXAM WITH VERIFIED
ANSWERS
1. Digital Marketing any kind of mar-
keting that hap-
pens on a digi-
tal platform. most
commonly used
with google, so-
cial media, and
emails. emphasis
on channels
2. Inbound marketing includes: a business method
3. outbound marketing promote product
to the masses, as
many people as
possible
4. To keep your content calendar agile, it shouldn't ex- three months
tend more than .
5. All of the following are attributes of a content creation How much money
workflow EXCEPT: it will cost to com-
plete initiative
6. You asked your colleague to provide feedback on a No, the edi-
blog post you recently wrote. When they sent you their tor should have
feedback, they made edits directly in the doc. Is this a tracked changes
best practice for a content editing process? which would have
shown you where
they would apply
recommended ed-
its.
7. True or false? You should use a consistent naming false
system to store and easily identify hosted files.
8. True or false? Your content creation framework should False, as business
stay consistent over time goals and content
change, so should
1/6
, your process to
support them.
9. True or false? If you want to produce great content, false
then you need to hire an in-house content creator
10. True or false? When possible, you should try and use False, extensive
extensive vocabulary in your writing. vocabulary makes
you appear less
credible and confi-
dent.
11. Fill in the blank: The following sentence is an example passive
of voice? "The grocery shopping was
done by your father."
12. To help increase awareness for an upcoming product All of the above
launch, your manager increases paid promotion funds
by 300%. Which channels could you disperse these
funds to?
13. When is the most effective time to boost content on when its perform-
social media? ing well
14. True or false? You should post the same message False, you should
across all of your social channels. customize the
message based
on the platform.
15. Which network has the longest life for a piece of con- pinterest
tent?
16. On which social network should you share content twitter
most frequently?
17. What does CRM stand for? customer relation-
ship management
18. Which KPI is most likely to be a vanity metric? reach
2/6
ANSWERS
1. Digital Marketing any kind of mar-
keting that hap-
pens on a digi-
tal platform. most
commonly used
with google, so-
cial media, and
emails. emphasis
on channels
2. Inbound marketing includes: a business method
3. outbound marketing promote product
to the masses, as
many people as
possible
4. To keep your content calendar agile, it shouldn't ex- three months
tend more than .
5. All of the following are attributes of a content creation How much money
workflow EXCEPT: it will cost to com-
plete initiative
6. You asked your colleague to provide feedback on a No, the edi-
blog post you recently wrote. When they sent you their tor should have
feedback, they made edits directly in the doc. Is this a tracked changes
best practice for a content editing process? which would have
shown you where
they would apply
recommended ed-
its.
7. True or false? You should use a consistent naming false
system to store and easily identify hosted files.
8. True or false? Your content creation framework should False, as business
stay consistent over time goals and content
change, so should
1/6
, your process to
support them.
9. True or false? If you want to produce great content, false
then you need to hire an in-house content creator
10. True or false? When possible, you should try and use False, extensive
extensive vocabulary in your writing. vocabulary makes
you appear less
credible and confi-
dent.
11. Fill in the blank: The following sentence is an example passive
of voice? "The grocery shopping was
done by your father."
12. To help increase awareness for an upcoming product All of the above
launch, your manager increases paid promotion funds
by 300%. Which channels could you disperse these
funds to?
13. When is the most effective time to boost content on when its perform-
social media? ing well
14. True or false? You should post the same message False, you should
across all of your social channels. customize the
message based
on the platform.
15. Which network has the longest life for a piece of con- pinterest
tent?
16. On which social network should you share content twitter
most frequently?
17. What does CRM stand for? customer relation-
ship management
18. Which KPI is most likely to be a vanity metric? reach
2/6
