Mizzou Management 3300 Pelikan
UPDATED Exam Questions and
CORRECT Answers
By going public, Netflix encountered competition from the large, established firms Wal-Mart and
Blockbuster. What aspect of Netflix going public lured these firms into the market? - CORRECT
ANSWER - By going public, Netflix was required to disclose its financial position.
Collaborative filtering is a technology that allows customers to meet and select titles for viewing
parties. - CORRECT ANSWER - False
Today Netflix is so focused on _____________ that it offers its streaming-only subscription as
the default option for consumers. - CORRECT ANSWER - digital distribution
How is scale important to Netflix streaming business? - CORRECT ANSWER - A larger firm
with more customers can spend more on content licenses
The practice of windowing involves: - CORRECT ANSWER - making content available to a
distribution channel for a specified time period under a different revenue model.
Why is the "First Sale Doctrine," including understanding when it does and doesn't apply,
relevant to Netflix? - CORRECT ANSWER - It means content acquisition costs for DVDs are
more predictable than streaming costs.
&
In cases of streaming media, it facilitates a shift of bargaining power to content suppliers.
While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to
remain above this debate is that: - CORRECT ANSWER - selection attracts customers, and
the Internet allows large-selection inventory efficiencies that offline firms can't match.
, Which of the following is true of Netflix streaming? - CORRECT ANSWER - Content
providers enjoy greater bargaining power as the sole source for unique titles unavailable from
any other source.
Netflix competitors in streaming are small and mostly unprofitable. - CORRECT ANSWER -
False
A manager's decision making is often shaped by its perception of the competition. Which of the
following does Netflix see as being in competition with the firm? - CORRECT ANSWER -
video games
magazines
DVD's
Amazon Prime
Zara's implements limited production runs to - CORRECT ANSWER - reduce the risk of
making a mistake with a collection.
offer exclusivity.
increase customer visits.
All of these are true
encourage full price
purchases.
High-end fashion house Prada's experiment of implementing the latest technology in its flagship
store failed because: - CORRECT ANSWER - The execution of the technological
advancements was poor and didn't work well during customer interactions, so managers and staff
stopped using it.
UPDATED Exam Questions and
CORRECT Answers
By going public, Netflix encountered competition from the large, established firms Wal-Mart and
Blockbuster. What aspect of Netflix going public lured these firms into the market? - CORRECT
ANSWER - By going public, Netflix was required to disclose its financial position.
Collaborative filtering is a technology that allows customers to meet and select titles for viewing
parties. - CORRECT ANSWER - False
Today Netflix is so focused on _____________ that it offers its streaming-only subscription as
the default option for consumers. - CORRECT ANSWER - digital distribution
How is scale important to Netflix streaming business? - CORRECT ANSWER - A larger firm
with more customers can spend more on content licenses
The practice of windowing involves: - CORRECT ANSWER - making content available to a
distribution channel for a specified time period under a different revenue model.
Why is the "First Sale Doctrine," including understanding when it does and doesn't apply,
relevant to Netflix? - CORRECT ANSWER - It means content acquisition costs for DVDs are
more predictable than streaming costs.
&
In cases of streaming media, it facilitates a shift of bargaining power to content suppliers.
While the size of the tail in the long tail phenomenon is disputable, one fact that is critical to
remain above this debate is that: - CORRECT ANSWER - selection attracts customers, and
the Internet allows large-selection inventory efficiencies that offline firms can't match.
, Which of the following is true of Netflix streaming? - CORRECT ANSWER - Content
providers enjoy greater bargaining power as the sole source for unique titles unavailable from
any other source.
Netflix competitors in streaming are small and mostly unprofitable. - CORRECT ANSWER -
False
A manager's decision making is often shaped by its perception of the competition. Which of the
following does Netflix see as being in competition with the firm? - CORRECT ANSWER -
video games
magazines
DVD's
Amazon Prime
Zara's implements limited production runs to - CORRECT ANSWER - reduce the risk of
making a mistake with a collection.
offer exclusivity.
increase customer visits.
All of these are true
encourage full price
purchases.
High-end fashion house Prada's experiment of implementing the latest technology in its flagship
store failed because: - CORRECT ANSWER - The execution of the technological
advancements was poor and didn't work well during customer interactions, so managers and staff
stopped using it.
