©Jason MacConnell 2025 ALL RIGHTS RESERVED.
Comm 201 quiz 4 Exam Questions With
Correct Answers A+
Is KFC a huge thing in Japan on Christmas - Answer✔Yes
Japan had a baseball team that was doing really well which led to them throwing colonel sanders
in a river and they didn't win for 18 years and eventually found it and in 2023 they won a
national championship - Answer✔Curse of Colonel Sanders
Who is the father of communication studies after WWII - Answer✔Wilbur Schramm
They wrote a book about Japanese culture but could not go to Japan because of the war, so
instead she studied with immigrants who live in the USA. - Answer✔Ruth Benedict
Who is the founder of intercultural (non-verbal) communication? - Answer✔Edward T Hall
It emphasizes transparency by providing accurate, timely, balanced, and unequivocal information
about an organization's operations, whether positive or negative. - Answer✔Tell the truth
Public perception of an organization is based 90% on what it does and only 10% on what it says,
meaning actions must align with stated values and messages. - Answer✔Prove it with action
It helps organizations understand public wants and needs, ensuring that business practices serve
the public interest and anticipating customer desires before they arise. - Answer✔Listen to the
customer
It calls for anticipating public reaction, addressing challenges proactively, and avoiding practices
that might create future difficulties to generate goodwill. - Answer✔Manage for tomorrow
Public relations should be treated as a critical management function, with corporate strategies
accounting for their impact on public perception. - Answer✔Conduct public relations as if the
whole company depends on it
It helps maintain effective communication during crises and fosters positive relationships
through polite, reasonable, and good-humored interactions. - Answer✔Remain calm, patient, and
good-humored
1
, ©Jason MacConnell 2025 ALL RIGHTS RESERVED.
Through the actions and words of its employees, as every employee contributes to the
organization's public image. - Answer✔Realize the company's true character is expressed by its
people
Involves the intersection of technology, social interaction, and information sharing -
Answer✔Defining social media
Dialogic communication, Publish first, filter later, Social production - Answer✔Differs from
traditional media
What are the 5 C's? - Answer✔Choice, Conversation, Curation, Creation, Collaboration
more media choices - Answer✔Choice
discussion groups, messaging, email - Answer✔Conversation
classifying digital information through the use of tags - Answer✔Curation
rise of UGC (user-generated content), especially with the lowered costs for distributing messages
- Answer✔Creation
individuals come together for a common good - Answer✔Collaboration
audiences who no longer are simply consumers but also produce content - Answer✔Produser
A collection of data sets too large for traditional analytic techniques to sort, analyze, and
visualize - Answer✔Big data
Media companies are able to fragment their audience which spoke to them on a more specific
level - Answer✔Audience fragmentation
Passive to active, produsers, word-of-mouth marketing - Answer✔Changing audiences
Viewing content to now posting content - Answer✔Passive to active
Marketing that takes place among customers through discussions with one another; Audiences
and customers have grown to trust peers or other rating systems in what they say or recommend
moreso than businesses themselves. - Answer✔Word-of-mouth marketing
Online-only relationship, catfishing, physically present but emotionally absent -
Answer✔Making us less social
Heavy multitaskers perform worse on memory and task tests than light multitaskers, makes it
harder to concentrate on longer or more complex tasks - Answer✔Making us dumber
Any new or changing ecology, including those associated with the use of new technologies -
Answer✔Strange lands
2
Comm 201 quiz 4 Exam Questions With
Correct Answers A+
Is KFC a huge thing in Japan on Christmas - Answer✔Yes
Japan had a baseball team that was doing really well which led to them throwing colonel sanders
in a river and they didn't win for 18 years and eventually found it and in 2023 they won a
national championship - Answer✔Curse of Colonel Sanders
Who is the father of communication studies after WWII - Answer✔Wilbur Schramm
They wrote a book about Japanese culture but could not go to Japan because of the war, so
instead she studied with immigrants who live in the USA. - Answer✔Ruth Benedict
Who is the founder of intercultural (non-verbal) communication? - Answer✔Edward T Hall
It emphasizes transparency by providing accurate, timely, balanced, and unequivocal information
about an organization's operations, whether positive or negative. - Answer✔Tell the truth
Public perception of an organization is based 90% on what it does and only 10% on what it says,
meaning actions must align with stated values and messages. - Answer✔Prove it with action
It helps organizations understand public wants and needs, ensuring that business practices serve
the public interest and anticipating customer desires before they arise. - Answer✔Listen to the
customer
It calls for anticipating public reaction, addressing challenges proactively, and avoiding practices
that might create future difficulties to generate goodwill. - Answer✔Manage for tomorrow
Public relations should be treated as a critical management function, with corporate strategies
accounting for their impact on public perception. - Answer✔Conduct public relations as if the
whole company depends on it
It helps maintain effective communication during crises and fosters positive relationships
through polite, reasonable, and good-humored interactions. - Answer✔Remain calm, patient, and
good-humored
1
, ©Jason MacConnell 2025 ALL RIGHTS RESERVED.
Through the actions and words of its employees, as every employee contributes to the
organization's public image. - Answer✔Realize the company's true character is expressed by its
people
Involves the intersection of technology, social interaction, and information sharing -
Answer✔Defining social media
Dialogic communication, Publish first, filter later, Social production - Answer✔Differs from
traditional media
What are the 5 C's? - Answer✔Choice, Conversation, Curation, Creation, Collaboration
more media choices - Answer✔Choice
discussion groups, messaging, email - Answer✔Conversation
classifying digital information through the use of tags - Answer✔Curation
rise of UGC (user-generated content), especially with the lowered costs for distributing messages
- Answer✔Creation
individuals come together for a common good - Answer✔Collaboration
audiences who no longer are simply consumers but also produce content - Answer✔Produser
A collection of data sets too large for traditional analytic techniques to sort, analyze, and
visualize - Answer✔Big data
Media companies are able to fragment their audience which spoke to them on a more specific
level - Answer✔Audience fragmentation
Passive to active, produsers, word-of-mouth marketing - Answer✔Changing audiences
Viewing content to now posting content - Answer✔Passive to active
Marketing that takes place among customers through discussions with one another; Audiences
and customers have grown to trust peers or other rating systems in what they say or recommend
moreso than businesses themselves. - Answer✔Word-of-mouth marketing
Online-only relationship, catfishing, physically present but emotionally absent -
Answer✔Making us less social
Heavy multitaskers perform worse on memory and task tests than light multitaskers, makes it
harder to concentrate on longer or more complex tasks - Answer✔Making us dumber
Any new or changing ecology, including those associated with the use of new technologies -
Answer✔Strange lands
2
