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Comm 201 Exam Questions With Correct
Answers A+
Compared to earlier, traditional mass media industries, which of the following traits is NOT a
shared characteristic of social media? - Answer✔Millions of dollars of revenue for their
producers
Mass media have become so integrated into people's lives that ____ is common -
Answer✔Media multitasking
Media literacy involves - Answer✔Knowledge about mass media and the application of critical
thinking
What concept argues that audiences are helped to make decisions and reach conclusions about
pressing issues through exposure to competing ideas? - Answer✔Marketplace of ideas
Which of the following terms coined in the 1980s describes how the broadcast industry reaches
niche audiences - Answer✔Narrowcasting
A defining characteristic of mass communication is that it - Answer✔Relies on technology
In the years following Gutenberg's invention of movable metal type, society was transformed in
all of the following ways EXCEPT - Answer✔Books and literacy became subject to tighter
control and scrutiny by church authority
Photography and movies have relied on this technology throughout most of their history -
Answer✔Chemical technology
The melding of print, electronic, and photographic media into digitized form is called -
Answer✔Media convergence
Which of the following is NOT a key question in Laswell's narrative model of mass
communication? - Answer✔Under what circumstances
An economic system in which private owners operate businesses for profit is called -
Answer✔Capitalism
Mass media industries earn most of their revenue from - Answer✔Advertising and sales
Conglomerates typically use all the following business practices EXCEPT - Answer✔Board-
level micro- management of all aspects of their operations
1
Comm 201 Exam Questions With Correct
Answers A+
Compared to earlier, traditional mass media industries, which of the following traits is NOT a
shared characteristic of social media? - Answer✔Millions of dollars of revenue for their
producers
Mass media have become so integrated into people's lives that ____ is common -
Answer✔Media multitasking
Media literacy involves - Answer✔Knowledge about mass media and the application of critical
thinking
What concept argues that audiences are helped to make decisions and reach conclusions about
pressing issues through exposure to competing ideas? - Answer✔Marketplace of ideas
Which of the following terms coined in the 1980s describes how the broadcast industry reaches
niche audiences - Answer✔Narrowcasting
A defining characteristic of mass communication is that it - Answer✔Relies on technology
In the years following Gutenberg's invention of movable metal type, society was transformed in
all of the following ways EXCEPT - Answer✔Books and literacy became subject to tighter
control and scrutiny by church authority
Photography and movies have relied on this technology throughout most of their history -
Answer✔Chemical technology
The melding of print, electronic, and photographic media into digitized form is called -
Answer✔Media convergence
Which of the following is NOT a key question in Laswell's narrative model of mass
communication? - Answer✔Under what circumstances
An economic system in which private owners operate businesses for profit is called -
Answer✔Capitalism
Mass media industries earn most of their revenue from - Answer✔Advertising and sales
Conglomerates typically use all the following business practices EXCEPT - Answer✔Board-
level micro- management of all aspects of their operations
1
