Select a Fortune 500 company and develop a SWOT analysis for the company. Remember that a SWOT analysis identifies
strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it
can be used for strategic planning. You may use this SWOT template. The SWOT should be at least two pages in length;
one page for the SWOT analysis and one page explaining how this information could be used by the company.
SWOT ANALYSIS, NETFLIX
Netflix
, For this study, I will be utilizing Netflix for the SWOT analysis. Netflix is a Fortune 500
ranking at number 129. The SWOT analysis will identify Netflix's strengths, weaknesses,
opportunities, and threats and how it could be used for strategic planning.
Enablers Challenges
STRENGTHS: WEAKNESS:
Innovation-Netflix has developed Lack of enough experience in content
original and more innovative ideas, production: Netflix’s initial content
which brought change to the content provider pulled out from their initial
creation and television industry, which agreement, and this forced them to start
made most of the well-established producing and airing their proprietary
companies in content creation change content; this looked like a significant
and upgrade their services. setback to the company since they had no
much experience in the market and how to
Flexibility- their ability to be flexible conduct their business. The first batch of
Internal
enables them to seize various content they produced was limited and not
opportunities without the fear of long of the expected quality; one could not
chains of bureaucracies and other old compare it with the other media, but they
philosophies that might apply. could pick up with the improvements and
more partnerships.
Pioneers in the television industry –
Being the first movie/series legit rental High subscription cost: Unlike other
company, it was expected to fail. Still, streaming sites, Netflix is seen to have the
integrating the internet into its model highest subscription fee; customers may opt
made it more successful, unlike other out of Netflix and consider other sites that
mainstream TV stations. have a way lower subscription fee.
strengths, weaknesses, opportunities, and threats of an organization. This is an important analysis for any organization as it
can be used for strategic planning. You may use this SWOT template. The SWOT should be at least two pages in length;
one page for the SWOT analysis and one page explaining how this information could be used by the company.
SWOT ANALYSIS, NETFLIX
Netflix
, For this study, I will be utilizing Netflix for the SWOT analysis. Netflix is a Fortune 500
ranking at number 129. The SWOT analysis will identify Netflix's strengths, weaknesses,
opportunities, and threats and how it could be used for strategic planning.
Enablers Challenges
STRENGTHS: WEAKNESS:
Innovation-Netflix has developed Lack of enough experience in content
original and more innovative ideas, production: Netflix’s initial content
which brought change to the content provider pulled out from their initial
creation and television industry, which agreement, and this forced them to start
made most of the well-established producing and airing their proprietary
companies in content creation change content; this looked like a significant
and upgrade their services. setback to the company since they had no
much experience in the market and how to
Flexibility- their ability to be flexible conduct their business. The first batch of
Internal
enables them to seize various content they produced was limited and not
opportunities without the fear of long of the expected quality; one could not
chains of bureaucracies and other old compare it with the other media, but they
philosophies that might apply. could pick up with the improvements and
more partnerships.
Pioneers in the television industry –
Being the first movie/series legit rental High subscription cost: Unlike other
company, it was expected to fail. Still, streaming sites, Netflix is seen to have the
integrating the internet into its model highest subscription fee; customers may opt
made it more successful, unlike other out of Netflix and consider other sites that
mainstream TV stations. have a way lower subscription fee.
