Google Ads Measurement Certification
UPDATED Questions and CORRECT
Answers
For video campaigns, the last impression of a video ad will get credit for the view-through
conversion. - CORRECT ANSWER - True
What can be used to customize how the data is tracked in the Conversions column? - CORRECT
ANSWER - Include in Conversions setting
Which three of the following actions can improve your conversion rate? Select All Correct
Responses - CORRECT ANSWER - (B) Use negative keywords to further refine audience
traffic
(C) Use specific keywords for better conversion rates
(D) Use the Search Terms report to reach the right customers
Which two of the following statements are true about Attribution reports? Select All Correct
Responses - CORRECT ANSWER - (B) App conversions and store visits are not included
in Attribution reports
(C) Attribution reports can help you estimate how changes to your attribution model might
impact conversion reporting
A company that designs coffee mugs wants to see which of their video creatives makes viewers
remember their brand best. Which of the following Google tool can they use to find out? -
CORRECT ANSWER - (C) Brand Lift
Which of the following attribution models uses machine learning to evaluate individual customer
paths? - CORRECT ANSWER - (A) Data-driven
Hiroko is running a Search campaign for a couple of months and would like to make some
improvements. Identify three ways that she can optimize her campaign after assessing
, performance. Select All Correct Responses. - CORRECT ANSWER - (A) Assess which
audience targeting is performing best and double down.
(C) Remove poorly performing creative and test out new creative
(D) Turn on automated bidding
Jason is running a video campaign and realizes that while his overall views are high, his
engagement rates are low. Which three of the following questions could he ask to investigate?
Select All Correct Responses - CORRECT ANSWER - (A) Was the creative effective in
getting attention and highlighting the brand?
(B) Was the right audience targeted?
(D) Were there any possible executional missteps?
Which three of the following are good measurement habits for any individual or company?
Select All Correct Responses - CORRECT ANSWER - (A) Bring data to all of your
meetings
(B) Encourage learning from failure
(D) Run tests continuously
Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a
Facebook ad. On which day would Google Ads credit the conversion? - CORRECT
ANSWER - (C) The day the ad is clicked
Match each of the following conversion metrics that you can use to view conversion data with
the correct description - CORRECT ANSWER - (1) Cost per conversion (Cost/conv.) -
Tells you how much, on average, each of your conversions cost. It's calculated by dividing your
total cost by the number in your "Conversions" column
(2) Conversion value per cost (Conv. value/cost) - Estimates your return on investment. It's
calculated by dividing your total conversion value by the total cost of all ad interactions.
(3) Conversion value (Conv. value) - Is the sum of Conversion values for your "Conversions."
You have to enter a value for your conversion actions
(4) Conversion value per click (Conv. value/click) - Is your total conversion value divided by the
number of eligible clicks
UPDATED Questions and CORRECT
Answers
For video campaigns, the last impression of a video ad will get credit for the view-through
conversion. - CORRECT ANSWER - True
What can be used to customize how the data is tracked in the Conversions column? - CORRECT
ANSWER - Include in Conversions setting
Which three of the following actions can improve your conversion rate? Select All Correct
Responses - CORRECT ANSWER - (B) Use negative keywords to further refine audience
traffic
(C) Use specific keywords for better conversion rates
(D) Use the Search Terms report to reach the right customers
Which two of the following statements are true about Attribution reports? Select All Correct
Responses - CORRECT ANSWER - (B) App conversions and store visits are not included
in Attribution reports
(C) Attribution reports can help you estimate how changes to your attribution model might
impact conversion reporting
A company that designs coffee mugs wants to see which of their video creatives makes viewers
remember their brand best. Which of the following Google tool can they use to find out? -
CORRECT ANSWER - (C) Brand Lift
Which of the following attribution models uses machine learning to evaluate individual customer
paths? - CORRECT ANSWER - (A) Data-driven
Hiroko is running a Search campaign for a couple of months and would like to make some
improvements. Identify three ways that she can optimize her campaign after assessing
, performance. Select All Correct Responses. - CORRECT ANSWER - (A) Assess which
audience targeting is performing best and double down.
(C) Remove poorly performing creative and test out new creative
(D) Turn on automated bidding
Jason is running a video campaign and realizes that while his overall views are high, his
engagement rates are low. Which three of the following questions could he ask to investigate?
Select All Correct Responses - CORRECT ANSWER - (A) Was the creative effective in
getting attention and highlighting the brand?
(B) Was the right audience targeted?
(D) Were there any possible executional missteps?
Which three of the following are good measurement habits for any individual or company?
Select All Correct Responses - CORRECT ANSWER - (A) Bring data to all of your
meetings
(B) Encourage learning from failure
(D) Run tests continuously
Jane clicks on a Search ad for lipstick then buys it online three days later by clicking on a
Facebook ad. On which day would Google Ads credit the conversion? - CORRECT
ANSWER - (C) The day the ad is clicked
Match each of the following conversion metrics that you can use to view conversion data with
the correct description - CORRECT ANSWER - (1) Cost per conversion (Cost/conv.) -
Tells you how much, on average, each of your conversions cost. It's calculated by dividing your
total cost by the number in your "Conversions" column
(2) Conversion value per cost (Conv. value/cost) - Estimates your return on investment. It's
calculated by dividing your total conversion value by the total cost of all ad interactions.
(3) Conversion value (Conv. value) - Is the sum of Conversion values for your "Conversions."
You have to enter a value for your conversion actions
(4) Conversion value per click (Conv. value/click) - Is your total conversion value divided by the
number of eligible clicks
