Google Ads Display Certification UPDATED
ACTUAL Questions and CORRECT
Answers
How can Google Ads fuel your business goals? - CORRECT ANSWER - drive sales, get
leads, increase website visits, influence consideration, build awareness, promote your app
Fueling Business Goals: Drive Sales - CORRECT ANSWER - grow online, in-app, in-
person, and over-the-phone sales
Fueling Business Goals: Get Leads - CORRECT ANSWER - boost conversions by
encouraging people to take action
Fueling Business Goals: Increase Website Visits - CORRECT ANSWER - get the right
people to visit your website
Fueling Business Goals: Influence Consideration - CORRECT ANSWER - encourage
people to explore your products and services
Fueling Business Goals: Build Awareness - CORRECT ANSWER - reach a broad
audience and maximize exposure
Fueling Business Goals: Promote Your App - CORRECT ANSWER - increase installs and
interactions with your app
Google Ads: Three Principles - CORRECT ANSWER - relevance, control, and results
Three Principles: Relevance - CORRECT ANSWER - helps you connect with the right
people, at the right time, with the right message. Your ads can appear on Google Search,
YouTube, and more, just when someone is looking for products or services like yours. You can
, also customize options, such as keywords and location, to get in front of the most relevant
customers
Three Principles: Control - CORRECT ANSWER - gives you complete control over your
budget. You choose how much to spend per month, per day, and per ad. Based on your settings,
Google Ads uses a lightning-fast auction to determine which ad to show. If you want to change
your strategy, you can easily adjust your ad, modify your budget, or pause and restart a campaign
Three Principles: Results - CORRECT ANSWER - pay only for results, like clicks to your
website or calls to your business. Our measurement tools make it easy to see how your site, apps,
and ads are performing. Plus, smart technology lets you create, manage, and optimize your
campaigns so you can get the most out of your investment
Campaign Types - CORRECT ANSWER - search, display, video, shopping, and app
Campaign Types: Search - CORRECT ANSWER - appear next to Google search results
and on other Google partner sites, like YouTube, when people look for businesses like yours.
With a Search campaign, you can make sure potential customers notice your brand, consider
your products, and take action
ex: La Quinta
Campaign Type: Display - CORRECT ANSWER - Google Display ads can appear across
a network of more than two million sites and apps, reaching 90% of people on the internet. Your
ads get matched to content related to your business or to your customers' interests.
Use a Display campaign to increase exposure and reach audiences with specific interests across
the web
ex: Trivago
Campaign Type: Video - CORRECT ANSWER - With Video ads, you can reach the right
audience at scale and capture their attention. Show your ads on their own or within other
streaming video content on YouTube and across Google's network of websites and apps. Only
pay when people choose to watch your ad
ACTUAL Questions and CORRECT
Answers
How can Google Ads fuel your business goals? - CORRECT ANSWER - drive sales, get
leads, increase website visits, influence consideration, build awareness, promote your app
Fueling Business Goals: Drive Sales - CORRECT ANSWER - grow online, in-app, in-
person, and over-the-phone sales
Fueling Business Goals: Get Leads - CORRECT ANSWER - boost conversions by
encouraging people to take action
Fueling Business Goals: Increase Website Visits - CORRECT ANSWER - get the right
people to visit your website
Fueling Business Goals: Influence Consideration - CORRECT ANSWER - encourage
people to explore your products and services
Fueling Business Goals: Build Awareness - CORRECT ANSWER - reach a broad
audience and maximize exposure
Fueling Business Goals: Promote Your App - CORRECT ANSWER - increase installs and
interactions with your app
Google Ads: Three Principles - CORRECT ANSWER - relevance, control, and results
Three Principles: Relevance - CORRECT ANSWER - helps you connect with the right
people, at the right time, with the right message. Your ads can appear on Google Search,
YouTube, and more, just when someone is looking for products or services like yours. You can
, also customize options, such as keywords and location, to get in front of the most relevant
customers
Three Principles: Control - CORRECT ANSWER - gives you complete control over your
budget. You choose how much to spend per month, per day, and per ad. Based on your settings,
Google Ads uses a lightning-fast auction to determine which ad to show. If you want to change
your strategy, you can easily adjust your ad, modify your budget, or pause and restart a campaign
Three Principles: Results - CORRECT ANSWER - pay only for results, like clicks to your
website or calls to your business. Our measurement tools make it easy to see how your site, apps,
and ads are performing. Plus, smart technology lets you create, manage, and optimize your
campaigns so you can get the most out of your investment
Campaign Types - CORRECT ANSWER - search, display, video, shopping, and app
Campaign Types: Search - CORRECT ANSWER - appear next to Google search results
and on other Google partner sites, like YouTube, when people look for businesses like yours.
With a Search campaign, you can make sure potential customers notice your brand, consider
your products, and take action
ex: La Quinta
Campaign Type: Display - CORRECT ANSWER - Google Display ads can appear across
a network of more than two million sites and apps, reaching 90% of people on the internet. Your
ads get matched to content related to your business or to your customers' interests.
Use a Display campaign to increase exposure and reach audiences with specific interests across
the web
ex: Trivago
Campaign Type: Video - CORRECT ANSWER - With Video ads, you can reach the right
audience at scale and capture their attention. Show your ads on their own or within other
streaming video content on YouTube and across Google's network of websites and apps. Only
pay when people choose to watch your ad
