Google Ads Cert UPDATED Questions and CORRECT Answers

Google Ads Cert UPDATED Questions and
CORRECT Answers
What are the Google Ads Campaign Types? - CORRECT ANSWER - Search
Display
Video
Shopping
Aps
Specialized


What is a Google Search Campaign type? - CORRECT ANSWER - Search - Appears next
to search results - target potential customers


What is a google display Campaign type? - CORRECT ANSWER - Display - appears
across a network of sites, used to increase exposure and reach audiences with specific interests.


What is a Video Campaign Type? - CORRECT ANSWER - Video - Brings your story to
life on video sites like youtube


What is a shopping campaign type? - CORRECT ANSWER - Shopping - on google
shopping sites , good for online and local reach and to find quality leads (they are buyers)


What is an Aps campaign type? - CORRECT ANSWER - App - In play store for app sales



What is a specialized local campaign type? - CORRECT ANSWER - Local - multi-
platform, search, maps, display & youtube


What is a specialized hotel campaign type? - CORRECT ANSWER - Hotel - search, maps
& assistant

,What is a specialized Discovery campaign type? - CORRECT ANSWER - Discovery -
Youtube, Home feed, Gmail, Google Discover Feed


Display campaigns will - CORRECT ANSWER - Increase brand awareness when users
are browsing content they are interested in


Shopping campaigns will - CORRECT ANSWER - Promote your products, share
inventory details, and boost your traffic


Search campaigns will - CORRECT ANSWER - Drive users to your site when searching
for similar products


Video campaigns will - CORRECT ANSWER - reach target audience at scale and bring
life to your story


What are smart campaigns - CORRECT ANSWER - An automated tool for small
businesses to save time but create ads across search, display and maps.


What are ways to optimize campaigns? - CORRECT ANSWER - Device targeting
Location & language targeting
Bidding and budget settings
Ad extensions (links, phone, location details)


Campaigns are created around what? - CORRECT ANSWER - A marketing goal



What are the networks for google ads? - CORRECT ANSWER - Search, Play, Shopping &
maps, as well as google partners' sites


What is the budget - CORRECT ANSWER - Average amount you want to spend per day

, What are ad groups used for? - CORRECT ANSWER - They are based on a unique list of
keywords and are created around themes or products.


What are the 3 parts of a text ad? - CORRECT ANSWER - Headline, URL, Descpription



What are Dynamic Search Ads? - CORRECT ANSWER - Dynamically created ads based
upon your website


What are the options for ad displays? - CORRECT ANSWER - Extensions, Start/End
dates, scheduling, delivery (what pace to spend ad budget throughout the day)


To increase sales at the end of the year sale, do what? - CORRECT ANSWER - Create an
end of the year ad group


What is the default search match type? - CORRECT ANSWER - Broad - matches any
similar keyword, even misspelled. Useful for avoiding making long lists of keywords.


What does the + sign broad match modifier do? - CORRECT ANSWER - Only allows
close variations of the search terms. Allows you to indicate there are certain concepts related to
the keywords that MUST be present in the search.


What is phrase match (" ") - CORRECT ANSWER - precise phrase, with no terms
between words. Good for targeting a specific brand.


What does [ ] do on search matches? - CORRECT ANSWER - Exact match. Will find
similar terms (bike or bicycle) but won't match if there are other terms in the search (like sale).
Very specific


What are negative keywords? - CORRECT ANSWER - has a -word on the list. Ads won't
show if the negative keyword is in the search.