Google Ads Final UPDATED Questions and
CORRECT Answers
Which attributes describe a good landing page experience? (Select all that apply.) - CORRECT
ANSWER - Relevant and original content
Easy to navigate
Transparent about the client's business
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? (Select two answers) - CORRECT ANSWER - Someone searching for the term
I want to buy a black shirt
Someone searching for the term black button shirt
Arrange the items below in order of hierarchy, beginning with the top level. - CORRECT
ANSWER - Account
Campaign
Ad group
Ad
You are a digital marketing manager at a major online bicycle store. If you want to increase sales
of kids' bikes by creating an end-of-the-year sales, what is the best way for you to do this? -
CORRECT ANSWER - create a new ad group for the end-of-year sale
What are the three main factors that determine ad quality? - CORRECT ANSWER --
Expected clickthrough rate
-Ad landing page experience
-Ad relevance
, Which of the following factors is not considered by Ad Rank in its calculation? - CORRECT
ANSWER - Increasing the conversion rate of your landing pages
A new suitcase company wants to attract customers to their website. In their situation, what are
the benefits of using broad match? (Select all that apply) - CORRECT ANSWER - -They
won't have to create an exhaustive keyword list of every type of suitcase they sell
-They can reach potential customers that haven't yet heard of their brand
What is the key value proposition of Google Search campaigns? - CORRECT ANSWER -
Show your ads when a customer is searching for your product or service
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? - CORRECT
ANSWER - Description
You're a brand manager with an eCommerce retail company. You're looking to advertise online
and measure the volume of sales coming from your digital campaigns. Which of the following
benefits of Google Ads could help you accomplish your goal? - CORRECT ANSWER -
Use Google Ads' measurement tools to understand how your campaigns are performing.
Which objective matches the description: A broad top level goal for your company. This goal
typically focuses on increasing revenue, profit margin, or volume (like units sold). - CORRECT
ANSWER - business objective
Which objective matches the following description: These are the metrics you use to measure the
success of your media objectives? - CORRECT ANSWER - campaign metrics
Which is the correct order of customer journey's marketing objectives? - CORRECT
ANSWER - build awareness
influence consideration
drive purchases
grow loyalty
CORRECT Answers
Which attributes describe a good landing page experience? (Select all that apply.) - CORRECT
ANSWER - Relevant and original content
Easy to navigate
Transparent about the client's business
Which two people might see an ad with the keyword +black +shirt (set as broad match
modifier)? (Select two answers) - CORRECT ANSWER - Someone searching for the term
I want to buy a black shirt
Someone searching for the term black button shirt
Arrange the items below in order of hierarchy, beginning with the top level. - CORRECT
ANSWER - Account
Campaign
Ad group
Ad
You are a digital marketing manager at a major online bicycle store. If you want to increase sales
of kids' bikes by creating an end-of-the-year sales, what is the best way for you to do this? -
CORRECT ANSWER - create a new ad group for the end-of-year sale
What are the three main factors that determine ad quality? - CORRECT ANSWER --
Expected clickthrough rate
-Ad landing page experience
-Ad relevance
, Which of the following factors is not considered by Ad Rank in its calculation? - CORRECT
ANSWER - Increasing the conversion rate of your landing pages
A new suitcase company wants to attract customers to their website. In their situation, what are
the benefits of using broad match? (Select all that apply) - CORRECT ANSWER - -They
won't have to create an exhaustive keyword list of every type of suitcase they sell
-They can reach potential customers that haven't yet heard of their brand
What is the key value proposition of Google Search campaigns? - CORRECT ANSWER -
Show your ads when a customer is searching for your product or service
Which part of a Search ad isn't automatically generated by Dynamic Search Ads? - CORRECT
ANSWER - Description
You're a brand manager with an eCommerce retail company. You're looking to advertise online
and measure the volume of sales coming from your digital campaigns. Which of the following
benefits of Google Ads could help you accomplish your goal? - CORRECT ANSWER -
Use Google Ads' measurement tools to understand how your campaigns are performing.
Which objective matches the description: A broad top level goal for your company. This goal
typically focuses on increasing revenue, profit margin, or volume (like units sold). - CORRECT
ANSWER - business objective
Which objective matches the following description: These are the metrics you use to measure the
success of your media objectives? - CORRECT ANSWER - campaign metrics
Which is the correct order of customer journey's marketing objectives? - CORRECT
ANSWER - build awareness
influence consideration
drive purchases
grow loyalty
