Questions and CORRECT Answers
Why Users Choose Youtube - CORRECT ANSWER - - watch content they love
- enjoy a tv experience
- listen to and discover music
- build communities, like gaming
- Rich culture and creators across a wide variety of content
- Creators they can engage with directly
- Opportunity to connect with a community online
Why Creators Choose Youtube - CORRECT ANSWER - - freedom
- reach
- infrastructure
- income
What are three evolving user trends that with YouTube's reach can drive results for your
business? - CORRECT ANSWER - - short form content
- streaming on tv
- shopping
4 R's - CORRECT ANSWER - remove, reduce, raise, reward
Which commitment limits the sharing of borderline content and harmful misinformation? -
CORRECT ANSWER - Reduce
Which brand safety system relies on teams of experts to review flagged videos and comments? -
CORRECT ANSWER - technology at scale
, Allows advertisers to opt out of placements on livestreams, embedded videos, and in-game
videos - CORRECT ANSWER - content type controls
The narrowest way for an advertiser to control where their ads appear - CORRECT
ANSWER - keyword controls
Keeps ads off videos whose themes aren't relevant to or don't align well with a brand -
CORRECT ANSWER - topic controls
The broadest tools for aligning an advertiser's campaign with the right content - CORRECT
ANSWER - digital content labels
Allows brands to opt into one of three inventory modes - CORRECT ANSWER -
inventory modes
protects advertisers from harmful content by making sure content adheres to community
guidelines and advertiser-friendly guidelines. - CORRECT ANSWER - Brand safety
provides advertisers with controls to filter content that's most appropriate for their brand values
and audience. - CORRECT ANSWER - Brand suitability
Awareness - CORRECT ANSWER - audience: Demographics and Detailed Demographics
Affinity Audiences
Custom Audiences
Infinite Taxonomy Audiences
ad formats:
Skippable in-stream
In-feed video