2024_AQA-GCSE Media Studies – Paper 2: Media
Two
(Merged Question Paper and Marking Scheme)
Monday 20 May 2024
Please write clearly in block capitals.
Centre number
Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
MEDIA STUDIES
Paper 2 Media Two
Monday 20 May 2024 Afternoon Time allowed: 1 hour 30 minutes
Materials
For Examiner’s Use
You will need no other materials.
Question Mark
Instructions
1
• Use black ink or black ball-point pen.
• Fill in the boxes at the top of this page. 2
• Answer all questions. 3
• You must answer the questions in the spaces provided. Do not write outside 4
the box around each page or on blank pages.
5
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s). TOTAL
• Do all rough work in this book. Cross through any work you do not want to be
marked.
Information
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 84.
• You are reminded of the need for good English and clear presentation in your answers.
• Questions 02, 04 and 05 require an extended response. You will be assessed on the quality of your
written response, including the ability to construct and develop a sustained line of reasoning which is
coherent, relevant, substantiated and logically structured.
• Question 05 is a synoptic question in which you should draw together knowledge and understanding
from across your full course of study.
*JUN248572201*
IB/G/Jun24/G4006/E5 8572/2
,GCSE Media Studies: Paper 2 - Media Two
The GCSE Media Studies Paper 2: Media Two is scheduled for May 2025. This paper builds upon
the knowledge gained in Paper 1 and further explores the role of media in society, focusing on issues
such as media production, audience interaction, and the cultural significance of media products. It
involves a deeper analysis of media texts and the ways in which they are created, distributed, and
consumed.
Key Areas Covered:
1. Media Language
o Representation: Understanding how media representations of different groups (e.g., ethnicity,
gender, social class) shape societal views and expectations. You'll study how media products can
reinforce or challenge stereotypes.
o Narrative Structures: Analyzing how media narratives are structured to create meaning. This includes
studying classical narrative theory (e.g., Todorov’s theory of equilibrium) and understanding how
different genres construct their stories.
o Visual Codes: Examining how media producers use visual elements (e.g., colors, lighting, costumes) to
convey specific meanings, emotions, or themes within a media text.
o Audio and Verbal Codes: The use of sound in media (dialogue, music, sound effects) to enhance
meaning and influence audience perception.
2. Media Industries
o Ownership and Control: How media industries are structured, including an exploration of
conglomerates, independent media companies, and the concentration of media ownership. This also
covers the implications of such ownership on media content.
o Production Processes: An understanding of how media products are created, including pre-
production (planning), production (shooting/filming), and post-production (editing, distribution).
You'll look at the different roles involved in media production (e.g., director, producer, editor,
screenwriter).
o Marketing and Distribution: The strategies used by media companies to promote and distribute
media products. This includes digital marketing, viral campaigns, and the role of social media in
promoting media content.
o Convergence: The idea of media convergence, where different media technologies and platforms
merge. This includes how media texts are available across multiple platforms (e.g., film, TV, and digital
media platforms) and the changing role of traditional media.
3. Audience
o Audience Theory: Exploring the ways in which audiences interpret media texts and the various
theories of audience reception. This includes theories such as Stuart Hall’s encoding/decoding model
and the uses and gratifications theory.
o Targeting Audiences: How media producers target specific audience groups through demographic
characteristics such as age, gender, income, and interests. You'll study how audience data is collected
and used to inform media content creation.
o Active vs. Passive Audiences: Understanding the relationship between media and its audiences, from
the idea of passive consumption (where the audience simply absorbs media messages) to active
engagement (where audiences interpret, challenge, or interact with the media).
o Global Audiences: How media content is consumed around the world, and how global events and
issues can impact media production and reception across different cultural contexts.
4. Media Representation
o Stereotypes: Investigating how stereotypes are constructed in the media and how they can reflect or
influence societal attitudes. You will explore how certain groups are portrayed in specific ways and
the effects of these portrayals.
o Identity Construction: How media contributes to the construction of individual and group identities,
including the portrayal of gender, race, class, sexuality, and nationality.
o Power and Ideology: Examining how media represents power dynamics and ideologies (e.g., political
ideologies, consumerism, gender roles) and how media can perpetuate or challenge these ideas.
o Representation of Social Issues: Studying how social issues (e.g., climate change, inequality, race
relations) are represented in the media and how these representations shape public understanding of
such issues.
5. New Media and Digital Technologies
o Social Media: The impact of social media platforms on traditional media forms and audience
behavior. This includes studying how social media influences public opinion, shapes identity, and
creates a platform for citizen journalism.
, re digital technologies and media formats blend, and how this affects the consumption of media
content. This includes examining how smartphones, tablets, and other devices change the way people
access media.
o Digital Communities: The role of online communities and user-generated content in shaping public
discourse. You'll explore the significance of blogs, video platforms (e.g., YouTube), and other online
platforms in the creation and distribution of media.
6. Global Media
o Globalization and Media: How global media networks and international media conglomerates
influence local media industries. You'll look at the role of global media in shaping global cultures and
its impact on local content and culture.
o Cultural Imperialism: The spread of media products from dominant cultures (e.g., Western media)
and the potential impact on local cultures. This includes discussions about the preservation of local
traditions versus the influence of global media content.
o Global Audiences: Examining how media texts are consumed by audiences around the world, and
how different cultural contexts can influence the interpretation and reception of media products.
7. Advertising and Marketing
o Advertising Techniques: Understanding the strategies used in advertising to engage consumers,
including the use of emotion, celebrity endorsement, humor, and persuasive language.
o Media Consumption: Studying the different ways people consume media in a digital age, including
binge-watching on streaming services, the rise of online media, and the decline of traditional media
like print.
o Branding and Media: How companies use media to establish brand identity and loyalty. You’ll look at
the role of cross-media branding (e.g., advertising across multiple platforms) and how companies use
media to shape consumer perceptions.
8. Media Ethics
o Media Regulation: Understanding how media is regulated to protect audiences, including the role of
organizations like Ofcom and the BBC in the UK. You'll examine the balance between free expression
and responsible media practice.
o Media Bias: The presence of bias in media, including political bias in news reporting and the role of
editors and journalists in shaping the media agenda.
o Ethical Issues in Media: Investigating ethical dilemmas faced by the media, including privacy issues,
the representation of violence, and the portrayal of sensitive topics (e.g., mental health, trauma).
, 2
Do not write
outside the
Section A – Television box
Answer all questions in the spaces provided.
You will have two minutes to read through the questions in Section A.
The extract will then be shown twice.
First viewing: watch the extract and make notes.
You will then have five minutes to add to your notes.
Second viewing: watch the extract and make further notes.
There is space for you to write notes on page 3 of this answer book.
These notes will not be marked.
You may start writing your answers on the exam paper as soon as the second viewing has finished.
You are advised to spend around 39 minutes answering questions on this section.
0 1 The extract from His Dark Materials includes examples of ‘narrative disruption’.
0 1 . 1 Briefly define ‘narrative disruption’.
[1 mark]
0 1.2 Give one example of narrative disruption in the extract.
[1 mark]
*02*
IB/G/Jun24/8572/2
Two
(Merged Question Paper and Marking Scheme)
Monday 20 May 2024
Please write clearly in block capitals.
Centre number
Candidate number
Surname
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
MEDIA STUDIES
Paper 2 Media Two
Monday 20 May 2024 Afternoon Time allowed: 1 hour 30 minutes
Materials
For Examiner’s Use
You will need no other materials.
Question Mark
Instructions
1
• Use black ink or black ball-point pen.
• Fill in the boxes at the top of this page. 2
• Answer all questions. 3
• You must answer the questions in the spaces provided. Do not write outside 4
the box around each page or on blank pages.
5
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s). TOTAL
• Do all rough work in this book. Cross through any work you do not want to be
marked.
Information
• The marks for questions are shown in brackets.
• The maximum mark for this paper is 84.
• You are reminded of the need for good English and clear presentation in your answers.
• Questions 02, 04 and 05 require an extended response. You will be assessed on the quality of your
written response, including the ability to construct and develop a sustained line of reasoning which is
coherent, relevant, substantiated and logically structured.
• Question 05 is a synoptic question in which you should draw together knowledge and understanding
from across your full course of study.
*JUN248572201*
IB/G/Jun24/G4006/E5 8572/2
,GCSE Media Studies: Paper 2 - Media Two
The GCSE Media Studies Paper 2: Media Two is scheduled for May 2025. This paper builds upon
the knowledge gained in Paper 1 and further explores the role of media in society, focusing on issues
such as media production, audience interaction, and the cultural significance of media products. It
involves a deeper analysis of media texts and the ways in which they are created, distributed, and
consumed.
Key Areas Covered:
1. Media Language
o Representation: Understanding how media representations of different groups (e.g., ethnicity,
gender, social class) shape societal views and expectations. You'll study how media products can
reinforce or challenge stereotypes.
o Narrative Structures: Analyzing how media narratives are structured to create meaning. This includes
studying classical narrative theory (e.g., Todorov’s theory of equilibrium) and understanding how
different genres construct their stories.
o Visual Codes: Examining how media producers use visual elements (e.g., colors, lighting, costumes) to
convey specific meanings, emotions, or themes within a media text.
o Audio and Verbal Codes: The use of sound in media (dialogue, music, sound effects) to enhance
meaning and influence audience perception.
2. Media Industries
o Ownership and Control: How media industries are structured, including an exploration of
conglomerates, independent media companies, and the concentration of media ownership. This also
covers the implications of such ownership on media content.
o Production Processes: An understanding of how media products are created, including pre-
production (planning), production (shooting/filming), and post-production (editing, distribution).
You'll look at the different roles involved in media production (e.g., director, producer, editor,
screenwriter).
o Marketing and Distribution: The strategies used by media companies to promote and distribute
media products. This includes digital marketing, viral campaigns, and the role of social media in
promoting media content.
o Convergence: The idea of media convergence, where different media technologies and platforms
merge. This includes how media texts are available across multiple platforms (e.g., film, TV, and digital
media platforms) and the changing role of traditional media.
3. Audience
o Audience Theory: Exploring the ways in which audiences interpret media texts and the various
theories of audience reception. This includes theories such as Stuart Hall’s encoding/decoding model
and the uses and gratifications theory.
o Targeting Audiences: How media producers target specific audience groups through demographic
characteristics such as age, gender, income, and interests. You'll study how audience data is collected
and used to inform media content creation.
o Active vs. Passive Audiences: Understanding the relationship between media and its audiences, from
the idea of passive consumption (where the audience simply absorbs media messages) to active
engagement (where audiences interpret, challenge, or interact with the media).
o Global Audiences: How media content is consumed around the world, and how global events and
issues can impact media production and reception across different cultural contexts.
4. Media Representation
o Stereotypes: Investigating how stereotypes are constructed in the media and how they can reflect or
influence societal attitudes. You will explore how certain groups are portrayed in specific ways and
the effects of these portrayals.
o Identity Construction: How media contributes to the construction of individual and group identities,
including the portrayal of gender, race, class, sexuality, and nationality.
o Power and Ideology: Examining how media represents power dynamics and ideologies (e.g., political
ideologies, consumerism, gender roles) and how media can perpetuate or challenge these ideas.
o Representation of Social Issues: Studying how social issues (e.g., climate change, inequality, race
relations) are represented in the media and how these representations shape public understanding of
such issues.
5. New Media and Digital Technologies
o Social Media: The impact of social media platforms on traditional media forms and audience
behavior. This includes studying how social media influences public opinion, shapes identity, and
creates a platform for citizen journalism.
, re digital technologies and media formats blend, and how this affects the consumption of media
content. This includes examining how smartphones, tablets, and other devices change the way people
access media.
o Digital Communities: The role of online communities and user-generated content in shaping public
discourse. You'll explore the significance of blogs, video platforms (e.g., YouTube), and other online
platforms in the creation and distribution of media.
6. Global Media
o Globalization and Media: How global media networks and international media conglomerates
influence local media industries. You'll look at the role of global media in shaping global cultures and
its impact on local content and culture.
o Cultural Imperialism: The spread of media products from dominant cultures (e.g., Western media)
and the potential impact on local cultures. This includes discussions about the preservation of local
traditions versus the influence of global media content.
o Global Audiences: Examining how media texts are consumed by audiences around the world, and
how different cultural contexts can influence the interpretation and reception of media products.
7. Advertising and Marketing
o Advertising Techniques: Understanding the strategies used in advertising to engage consumers,
including the use of emotion, celebrity endorsement, humor, and persuasive language.
o Media Consumption: Studying the different ways people consume media in a digital age, including
binge-watching on streaming services, the rise of online media, and the decline of traditional media
like print.
o Branding and Media: How companies use media to establish brand identity and loyalty. You’ll look at
the role of cross-media branding (e.g., advertising across multiple platforms) and how companies use
media to shape consumer perceptions.
8. Media Ethics
o Media Regulation: Understanding how media is regulated to protect audiences, including the role of
organizations like Ofcom and the BBC in the UK. You'll examine the balance between free expression
and responsible media practice.
o Media Bias: The presence of bias in media, including political bias in news reporting and the role of
editors and journalists in shaping the media agenda.
o Ethical Issues in Media: Investigating ethical dilemmas faced by the media, including privacy issues,
the representation of violence, and the portrayal of sensitive topics (e.g., mental health, trauma).
, 2
Do not write
outside the
Section A – Television box
Answer all questions in the spaces provided.
You will have two minutes to read through the questions in Section A.
The extract will then be shown twice.
First viewing: watch the extract and make notes.
You will then have five minutes to add to your notes.
Second viewing: watch the extract and make further notes.
There is space for you to write notes on page 3 of this answer book.
These notes will not be marked.
You may start writing your answers on the exam paper as soon as the second viewing has finished.
You are advised to spend around 39 minutes answering questions on this section.
0 1 The extract from His Dark Materials includes examples of ‘narrative disruption’.
0 1 . 1 Briefly define ‘narrative disruption’.
[1 mark]
0 1.2 Give one example of narrative disruption in the extract.
[1 mark]
*02*
IB/G/Jun24/8572/2
