Data-Driven decision making Exam with
Questions and Verified Answers 100%
1. Analytics is a broad term that refers to a variety of tools that inform man-
agerial decisions.
Which term can be used to describe managerial decisions?
a. Prescriptive
b. Predictive
c. Pareto chart
d. Biased: a
2. What are two reasons for the increasing use of analytics in organizational
decision making?
a. Relatively lower cost of computer storage
b. Lower availability of statistical experts
c. Higher cost of obtaining data
d. Higher computer processing power: a, d
3. In what way does probability theory inform decision-making for managers?
a. By quantifying risk
b. By quantifying data
c. By quantifying quality
,d. By quantifying costs: a
4. Which type of data are the Olympic medals of gold, silver, and bronze
examples of?
a. Nominal data
b. Ordinal data
c. Interval data
d. Ratio data: b
5. What are two aspects of data quality management?
a. It calculates spurious data.
b. It reduces the amount of incomplete data.
c. It monitors data input rates.
d. It cleans data.: b, d
6. Which two attributes indicate potential data quality issues when evaluatinga
set of nominal data?
a. Outlier data
b. Missing data
c. Out-of-range data
d. Misspelled data: b, d
7. When conducting a study that measures an individual's weight, all scalesare
calibrated prior to use in measurement. Which type of error should this
procedure significantly reduce?
, a. Systematic error
b. Omission error
c. Random error
d. Information error: a
8. An advertising manager creates a research study by presenting low, medi-um,
or high frequency of the same ad in matched markets. The manager thenreports
on sales in each market location. What is the term for the different sales in this
study?
a. The experimental unit
b. The treatment
c. The response variable
d. The intervention: c
9. A healthcare study follows a particular sample over time to identify how the
health habits of teenagers impact their likelihood of acquiring various diseases
later in their life in the hope that the healthcare organization will beable to
create early prevention programs. Which type of research design doesthis study
describe?
a. Double blind study
b. Systematic study
c. Cohort study
d. Experimental study: c
10. Several missing values in a particular field in a dataset were observed.The
likelihood of a record having a missing value is correlated to another variablein
the dataset. Which two types of error might be introduced into the datasetif the