AESC Exam 2: Comprehensive Study Guide
Pearson Farms, owned by Lawton Pearson and his father, is located in __________, Georgia. - correct
answer ✔✔Ft. Valley
Lawton Pearson, of Pearson Farms, said Peaches are grown and harvested: - correct answer ✔✔using all
manual labor
From the time a Peach becomes ripe on a tree, how long do you have to pick it before spoilage starts -
correct answer ✔✔24 - 48 hrs
In any given year, what percent of a Peach crop must Pearson Farms throw away due to spoilage on the
tree or in the packing shed? - correct answer ✔✔20%
100 years ago, Georgia had hundreds of Peach Packing houses, but today only ____ remain. - correct
answer ✔✔3
Lawton Pearson, of Pearson Farms, said the biggest weather concern for growing Peaches is - correct
answer ✔✔late frost after peach trees bloom
What did Lawton Pearson say is the big new trend in fresh Peach sales? - correct answer ✔✔direct to
consumer sales off the back of a truck using social media marketing
Lawton Pearson, of Pearson Farms, said Pecans are harvested: - correct answer ✔✔using automated
equipment
The use of persuasive techniques in advertising dates back to the "Rhetorical Triangle" developed by -
correct answer ✔✔Aristotle
Ethos - correct answer ✔✔credibility and character
, Pathos - correct answer ✔✔Appeal to emotion
Logos - correct answer ✔✔Appeal to logic
Which of the following is an INTRINSIC motivation? - correct answer ✔✔Affiliation
During the Advertising lecture, Dr. Kiepper showed 4 short commercials by 2 poultry companies taking
alternate views of _____________ by the U.S. poultry industry - correct answer ✔✔antibiotic use
During the Advertising lecture, we watched an Anti-HSUS video that made fun of ___________ - correct
answer ✔✔Lawyers
Food companies using marketing that states NO HORMONES are using - correct answer ✔✔Implicative
advertising (we don't - so they must)
Advertising, especially of a biased or misleading nature, used to promote or publicize a particular cause
or point of view is called _________________ . - correct answer ✔✔Propaganda
After pressure from the Temperance Movement, what was removed from the original Coca-Cola
formula? - correct answer ✔✔wine
The person given credit for spreading the popularity of Tomato Ketchup throughout the U.S. is: - correct
answer ✔✔Henry Heinz
Tomato Ketchup was developed in the U.S. because: - correct answer ✔✔there was an over-abundance
of tomatoes
In 1961, what 2 companies merged to create the nation's largest snack-food manufacturer? - correct
answer ✔✔Fritos & Lay's
What is the common story given to why the Potato Chip was first invented? - correct answer ✔✔it was in
response to a restaurant customer complaint about thick and soggy fried potatoes
Pearson Farms, owned by Lawton Pearson and his father, is located in __________, Georgia. - correct
answer ✔✔Ft. Valley
Lawton Pearson, of Pearson Farms, said Peaches are grown and harvested: - correct answer ✔✔using all
manual labor
From the time a Peach becomes ripe on a tree, how long do you have to pick it before spoilage starts -
correct answer ✔✔24 - 48 hrs
In any given year, what percent of a Peach crop must Pearson Farms throw away due to spoilage on the
tree or in the packing shed? - correct answer ✔✔20%
100 years ago, Georgia had hundreds of Peach Packing houses, but today only ____ remain. - correct
answer ✔✔3
Lawton Pearson, of Pearson Farms, said the biggest weather concern for growing Peaches is - correct
answer ✔✔late frost after peach trees bloom
What did Lawton Pearson say is the big new trend in fresh Peach sales? - correct answer ✔✔direct to
consumer sales off the back of a truck using social media marketing
Lawton Pearson, of Pearson Farms, said Pecans are harvested: - correct answer ✔✔using automated
equipment
The use of persuasive techniques in advertising dates back to the "Rhetorical Triangle" developed by -
correct answer ✔✔Aristotle
Ethos - correct answer ✔✔credibility and character
, Pathos - correct answer ✔✔Appeal to emotion
Logos - correct answer ✔✔Appeal to logic
Which of the following is an INTRINSIC motivation? - correct answer ✔✔Affiliation
During the Advertising lecture, Dr. Kiepper showed 4 short commercials by 2 poultry companies taking
alternate views of _____________ by the U.S. poultry industry - correct answer ✔✔antibiotic use
During the Advertising lecture, we watched an Anti-HSUS video that made fun of ___________ - correct
answer ✔✔Lawyers
Food companies using marketing that states NO HORMONES are using - correct answer ✔✔Implicative
advertising (we don't - so they must)
Advertising, especially of a biased or misleading nature, used to promote or publicize a particular cause
or point of view is called _________________ . - correct answer ✔✔Propaganda
After pressure from the Temperance Movement, what was removed from the original Coca-Cola
formula? - correct answer ✔✔wine
The person given credit for spreading the popularity of Tomato Ketchup throughout the U.S. is: - correct
answer ✔✔Henry Heinz
Tomato Ketchup was developed in the U.S. because: - correct answer ✔✔there was an over-abundance
of tomatoes
In 1961, what 2 companies merged to create the nation's largest snack-food manufacturer? - correct
answer ✔✔Fritos & Lay's
What is the common story given to why the Potato Chip was first invented? - correct answer ✔✔it was in
response to a restaurant customer complaint about thick and soggy fried potatoes
