Stukent Chapters 1-7 Exam Questions
and Answers
In order for two computers to communicate via the internet, they must first locate one
another. How do computers locate one another on the internet? - Correct Answers -
Through the IP address.
What does a cookie do? - Correct Answers -It identifies the requesting computer to the
server.
Which of the following programming languages is a static, client side language (as
opposed to a dynamic, server-side language)? - Correct Answers -HTML
Direct traffic is defined as visitors who - Correct Answers -type the URL directly into
their browser's address bar
Both paid search traffic and paid referral traffic are the result of - Correct Answers -
online advertisements
A retail website's conversion rate is calculated as - Correct Answers -purchases/visits
Which of the following is NOT a way that a media site might measure engagement? -
Correct Answers -Traffic source
If an advertiser bids a $1.50 CPM, receives 40,000 impressions, and gets 80 clicks, the
equivalent CPC bid would be - Correct Answers -$0.75
With the Google Display network, you can run - Correct Answers -All the above
Which advertiser is going to pay the most per click? - Correct Answers -$2.50 CPC
The Google Display Ad Planner tells you - Correct Answers -when your target audience
is spending their time online
Remarketing ads are displayed - Correct Answers -After visitors of the advertiser's site
have downloaded a cookie on their browser and they go to a site within the ad network
where the advertiser is paying for clicks
When compared to a typical online ad campaign, remarketing campaigns typically have
- Correct Answers -higher CTR and higher conversion rate
, After 100 impressions, ad A has a CTR of 1% and a conversion rate of 100%, and B
has a CTR of 2% and a conversion rate of 0%. Which Add is better? - Correct Answers
-100 impressions is not enough data to know which ad is better
To have consistent messaging online, all of your ads should - Correct Answers -all of
the above
In general, advertisers are willing to pay more if - Correct Answers -hey can more
precisely target potential customers.
Web browsers process which language - Correct Answers -HTML
Unpaid search traffic comes when a user clicks on - Correct Answers -an organic
search result
Single product landing pages should include all of the following - Correct Answers -
product images, call to action, familiar color scheme and logo [except: links, images,
and info about other products]
A trust symbol is - Correct Answers -any symbol, icon, image, or small statement
communicating to the user that the site is legitimate.
The recommended method for adapting content to all screen sizes is to - Correct
Answers -use responsive web design
Which of the following is NOT a technical constraint of mobile devices compared to a
desktop computer? - Correct Answers -Mobile devices make scrolling more difficult.
To cater to the needs of different audiences, a website should - Correct Answers -
provide content and/or navigation links wanted by as many groups as possible
The "Why?" question of the Three Questions design framework is - Correct Answers -
Why should I pick you?
Which of the following best describes Oli Gardner's principle of continuance? - Correct
Answers -Once the user has completed a target action, the user knows the action is
done and is encouraged to take additional action.
Which of the following is NOT a principle of Steve Krug's design for usability paradigm?
- Correct Answers -Use a sans xerif font.
The ultimate test of the quality of a website's design is - Correct Answers -whether the
website produces a high conversion rate.
and Answers
In order for two computers to communicate via the internet, they must first locate one
another. How do computers locate one another on the internet? - Correct Answers -
Through the IP address.
What does a cookie do? - Correct Answers -It identifies the requesting computer to the
server.
Which of the following programming languages is a static, client side language (as
opposed to a dynamic, server-side language)? - Correct Answers -HTML
Direct traffic is defined as visitors who - Correct Answers -type the URL directly into
their browser's address bar
Both paid search traffic and paid referral traffic are the result of - Correct Answers -
online advertisements
A retail website's conversion rate is calculated as - Correct Answers -purchases/visits
Which of the following is NOT a way that a media site might measure engagement? -
Correct Answers -Traffic source
If an advertiser bids a $1.50 CPM, receives 40,000 impressions, and gets 80 clicks, the
equivalent CPC bid would be - Correct Answers -$0.75
With the Google Display network, you can run - Correct Answers -All the above
Which advertiser is going to pay the most per click? - Correct Answers -$2.50 CPC
The Google Display Ad Planner tells you - Correct Answers -when your target audience
is spending their time online
Remarketing ads are displayed - Correct Answers -After visitors of the advertiser's site
have downloaded a cookie on their browser and they go to a site within the ad network
where the advertiser is paying for clicks
When compared to a typical online ad campaign, remarketing campaigns typically have
- Correct Answers -higher CTR and higher conversion rate
, After 100 impressions, ad A has a CTR of 1% and a conversion rate of 100%, and B
has a CTR of 2% and a conversion rate of 0%. Which Add is better? - Correct Answers
-100 impressions is not enough data to know which ad is better
To have consistent messaging online, all of your ads should - Correct Answers -all of
the above
In general, advertisers are willing to pay more if - Correct Answers -hey can more
precisely target potential customers.
Web browsers process which language - Correct Answers -HTML
Unpaid search traffic comes when a user clicks on - Correct Answers -an organic
search result
Single product landing pages should include all of the following - Correct Answers -
product images, call to action, familiar color scheme and logo [except: links, images,
and info about other products]
A trust symbol is - Correct Answers -any symbol, icon, image, or small statement
communicating to the user that the site is legitimate.
The recommended method for adapting content to all screen sizes is to - Correct
Answers -use responsive web design
Which of the following is NOT a technical constraint of mobile devices compared to a
desktop computer? - Correct Answers -Mobile devices make scrolling more difficult.
To cater to the needs of different audiences, a website should - Correct Answers -
provide content and/or navigation links wanted by as many groups as possible
The "Why?" question of the Three Questions design framework is - Correct Answers -
Why should I pick you?
Which of the following best describes Oli Gardner's principle of continuance? - Correct
Answers -Once the user has completed a target action, the user knows the action is
done and is encouraged to take additional action.
Which of the following is NOT a principle of Steve Krug's design for usability paradigm?
- Correct Answers -Use a sans xerif font.
The ultimate test of the quality of a website's design is - Correct Answers -whether the
website produces a high conversion rate.
