Marketing Final Exam-Stukent Quizes
URL is an acronym for: - Correct Answers -Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)? - Correct Answers -A cookie
Which of the following is NOT a dynamic language? - Correct Answers -HTML
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)? - Correct Answers -Transport
layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
- Correct Answers -Awareness -> Interest -> Desire -> Action
Which of the following is not an aspect of successful websites? - Correct Answers -
Create captivating design
Which of the following is NOT an example of direct traffic? - Correct Answers -Someone
types the name of a website into a search bar and clicks the first link on the search
engine results page
Unpaid referral traffic that comes from - Correct Answers -links from other websites that
are not paid for
The primary conversion for a lead generation site is - Correct Answers -Both a phone
call and a form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-
on products to - Correct Answers -increase revenue
In web design, what is more important than website's visual appeal is - Correct Answers
-whether it generates a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm -
Correct Answers -Use complementary colors
Oil Gardner's principle of clarity has been violated if - Correct Answers -a visitor has no
idea where a link leads
, A company sends out a broadcast email to its entire email list informing the list about
Black Friday deals. At 6:00 pm on Black Friday, the company sends out an email only to
members of its email list that (1) clicked on the previous email and (2) did not make a
purchase. This second email is an example of - Correct Answers -a triggered email
To determine the winner of an A/B test on a subject line, an email marketer should use -
Correct Answers -the open rate
Why should email marketers remove from their email list any consumers who have not
opened an email for several months - Correct Answers -Including these recipients put
the company at risk of being blocked by spam filters
After a B2B services company closes a deal with Company X, email marketing may still
be useful for purposes of - Correct Answers -training the employees within Company X
If an email marketer has a good email list and lots of information about the users on this
list, marketing automation would be useful for - Correct Answers -targeting emails to the
right users based on their ongoing behavior
The "upper fold" is - Correct Answers -The portion of a webpage that is visible without
scrolling down
The upper fold of a webpage should answer the questions, "what are you offering?"
"Why should I pick you?" and - Correct Answers -"What do you want me to do next?"
The Mobile-First design philosophy advocates for designing the mobile-first because -
Correct Answers -It is easier to adapt for display on a desktop computer AND mobile
traffic has more volume than desktop traffic
When conducting an A/B test to improve a webpage's design, the measure that should
be used to determine which page is better is usually (but not always) - Correct Answers
-Conversion rate
NSAMCWADLP means that whenever you create an online marketing campaign, you
should also create - Correct Answers -a dedicated landing page designed specifically
for that campaign
A banner ad for Netflix should lead people to what kind of landing page? - Correct
Answers -A subscription landing page
A single-purpose landing page - Correct Answers -directs visitors to one (and usually
only one possible action
URL is an acronym for: - Correct Answers -Uniform Resource Locator
What enables a website to recognize a computer as a return visitor (as opposed to a
first-time visitor)? - Correct Answers -A cookie
Which of the following is NOT a dynamic language? - Correct Answers -HTML
How can credit card numbers and other sensitive information be transferred across the
internet without third parties seeing it (and stealing it)? - Correct Answers -Transport
layer security encrypts sensitive information
The AIDA model states that the process of creating a customer follows these four steps:
- Correct Answers -Awareness -> Interest -> Desire -> Action
Which of the following is not an aspect of successful websites? - Correct Answers -
Create captivating design
Which of the following is NOT an example of direct traffic? - Correct Answers -Someone
types the name of a website into a search bar and clicks the first link on the search
engine results page
Unpaid referral traffic that comes from - Correct Answers -links from other websites that
are not paid for
The primary conversion for a lead generation site is - Correct Answers -Both a phone
call and a form fill
When a shopper puts an item in their online shopping cart, Amazon recommends add-
on products to - Correct Answers -increase revenue
In web design, what is more important than website's visual appeal is - Correct Answers
-whether it generates a high conversion rate
Which of the following is NOT a principle of Steve Krug's design for usability paradigm -
Correct Answers -Use complementary colors
Oil Gardner's principle of clarity has been violated if - Correct Answers -a visitor has no
idea where a link leads
, A company sends out a broadcast email to its entire email list informing the list about
Black Friday deals. At 6:00 pm on Black Friday, the company sends out an email only to
members of its email list that (1) clicked on the previous email and (2) did not make a
purchase. This second email is an example of - Correct Answers -a triggered email
To determine the winner of an A/B test on a subject line, an email marketer should use -
Correct Answers -the open rate
Why should email marketers remove from their email list any consumers who have not
opened an email for several months - Correct Answers -Including these recipients put
the company at risk of being blocked by spam filters
After a B2B services company closes a deal with Company X, email marketing may still
be useful for purposes of - Correct Answers -training the employees within Company X
If an email marketer has a good email list and lots of information about the users on this
list, marketing automation would be useful for - Correct Answers -targeting emails to the
right users based on their ongoing behavior
The "upper fold" is - Correct Answers -The portion of a webpage that is visible without
scrolling down
The upper fold of a webpage should answer the questions, "what are you offering?"
"Why should I pick you?" and - Correct Answers -"What do you want me to do next?"
The Mobile-First design philosophy advocates for designing the mobile-first because -
Correct Answers -It is easier to adapt for display on a desktop computer AND mobile
traffic has more volume than desktop traffic
When conducting an A/B test to improve a webpage's design, the measure that should
be used to determine which page is better is usually (but not always) - Correct Answers
-Conversion rate
NSAMCWADLP means that whenever you create an online marketing campaign, you
should also create - Correct Answers -a dedicated landing page designed specifically
for that campaign
A banner ad for Netflix should lead people to what kind of landing page? - Correct
Answers -A subscription landing page
A single-purpose landing page - Correct Answers -directs visitors to one (and usually
only one possible action
