Initiative - Answers an organizational priority that identifies a direction or strategic area of focus
Iterative - Answers repeated cycles that increasingly approach the desired result
Innovation - Answers process of developing and implementing a new product or process that delivers
value to users or customers
Creativity - Answers generation of novel or unique ideas
Critical thinking - Answers disciplined process of rational, evidenced-based, and open-minded thinking
that involves analysis and evaluation of inputs to reach an answer
Market share - Answers the percentage of sales in a market controlled by a particular company or
product
Customer value - Answers the benefit (vs. cost) a customer receives from a product or service offering
Product innovations - Answers new or improved goods or services offered to the market
Process innovations - Answers new or improved ways of conducting business, such as the application of
new technology, production techniques, or distribution methods
Invention - Answers the creation of a unique new idea, process, or object
Research and development - Answers organizational activities with the goal of innovating products and
services
Incremental innovations - Answers gradual improvements to products or processes
Breakthrough - Answers the development of an entirely new product or process
Transformational - Answers organizational adaptation and development or new processes and business
models
Business model - Answers a company's plan for creating value, including the types of products and
services it will offer to earn revenue
Design thinking - Answers a human-centered process for innovation consisting of six iterative stages -
empathize, define, ideate, prototype, test, and implement
Scientific method - Answers empirical approach or procedure used to hypothesize and test observations
Wicked problem - Answers a challenging or complex problem without a clear solution, usually social or
cultural in nature
, Agile - Answers project management approach, originally used for software development, characterized
by quick, iterative cycles and frequent adaptations
Empathize - Answers seeks to understand and develop empathy for the user experience
Define - Answers builds on observations of users to identify and refine a problem statement
Ideate - Answers ideas are brainstormed and generated
Prototype - Answers designers create testable versions of the ideated solution
Test - Answers where the prototype is tested and additional information can be gathered to inform the
solution
Implement - Answers a solution is brought to scale as a market offering or is adopted throughout the
organization
Empathy - Answers the ability to understand or be attuned to the feelings, thoughts, or experiences of
another human being
Human-centered design - Answers approach to design that begins with the people (users) affected by
the problem or potential solution
Problem statement - Answers brief description of the issue to be addressed through the design of a
solution
Internet of things (IoT) - Answers connection of everyday devices via the internet using sensors, gauges,
and a variety of computing technologies
Strategic management - Answers the process of ensuring alignment between all organizational activities
and business objectives
Decision-making process - Answers a seven-step process to make strategic decisions informed by data
Data analysis - Answers process of evaluating and interpreting data using analytical and statistical tools
to uncover business insights
Business analysis - Answers use of data about the internal and external business environment to identify
business needs and objectives
Widgets - Answers mini-apps that can be added to customize a home screen
Scenario planning - Answers method of strategic planning that uses plausible scenarios to help an
organization create flexible long-term plans in the face of uncertainty
Entrepreneur - Answers one who undertakes innovations in an effort to deliver market adoption with a
variable business model