ADPR 5140 Final Exam questions well
answered to pass
Social Marketing - correct answer ✔✔The process of using marketing techniques to persuade consumers
to adopt the behaviors advocated by a social cause (ads to promote social cause)
Socially Responsible Advertising - correct answer ✔✔Ads that associate a social cause to a product,
companies can use social issues as part of their persuasive message
Social issues + specific products - correct answer ✔✔The socially responsible message becomes
associated with the specific product creating a valuable link in the minds of consumers
Social issues + corporations - correct answer ✔✔These types of messages feature social issues linked to
companies but without a link to a specific product or service, position the company as one that cares
about and is involved with a particular issue
Specific issues + corporate donations - correct answer ✔✔The most common strategy, average
companies donate between 1-2% of profits to causes, advertisers donate a percentage of their profits to
a cause and this contribution may be featured in the advertising message, cause-related marketing
Persuasion Knowledge Model - correct answer ✔✔Exposure to Persuasion Attempts > Tactic Perception
> PK Activation > Defense Mechanism > Coping Behavior
Political Advertising - correct answer ✔✔Messages supporting or opposing a candidate for nomination
or election to either a public office or an office of a political party
Federal Election Campaign Act's 1976 Amendment - correct answer ✔✔Private individuals at PACs to
spend unlimited amounts of money on behalf of candidates
Subliminal advertising - correct answer ✔✔Stimuli in ads that operate below the threshold of
consciousness, but may be perceived subconsciously, they slip under the radar, "below the liminal"
answered to pass
Social Marketing - correct answer ✔✔The process of using marketing techniques to persuade consumers
to adopt the behaviors advocated by a social cause (ads to promote social cause)
Socially Responsible Advertising - correct answer ✔✔Ads that associate a social cause to a product,
companies can use social issues as part of their persuasive message
Social issues + specific products - correct answer ✔✔The socially responsible message becomes
associated with the specific product creating a valuable link in the minds of consumers
Social issues + corporations - correct answer ✔✔These types of messages feature social issues linked to
companies but without a link to a specific product or service, position the company as one that cares
about and is involved with a particular issue
Specific issues + corporate donations - correct answer ✔✔The most common strategy, average
companies donate between 1-2% of profits to causes, advertisers donate a percentage of their profits to
a cause and this contribution may be featured in the advertising message, cause-related marketing
Persuasion Knowledge Model - correct answer ✔✔Exposure to Persuasion Attempts > Tactic Perception
> PK Activation > Defense Mechanism > Coping Behavior
Political Advertising - correct answer ✔✔Messages supporting or opposing a candidate for nomination
or election to either a public office or an office of a political party
Federal Election Campaign Act's 1976 Amendment - correct answer ✔✔Private individuals at PACs to
spend unlimited amounts of money on behalf of candidates
Subliminal advertising - correct answer ✔✔Stimuli in ads that operate below the threshold of
consciousness, but may be perceived subconsciously, they slip under the radar, "below the liminal"
