ADPR EXAM 2 questions with 100%
correct answers
________ are the statistical, social, and economic characteristics used to describe a population, including
age, gender and sexual orientation, education, income, occupation, race, and family status. - correct
answer ✔✔DEMOGRAPHICS
Laggards are people with low brand loyalty who may be willing to try a new product. - correct answer
✔✔FALSE
Which of the following is prepared by the account planner to summarize the basic marketing and
advertising strategy? - correct answer ✔✔CREATIVE BRIEF
Newspaper, radio, and television are all examples of which element of the basic communication model? -
correct answer ✔✔THE CHANNEL
Which of the following is the first step in the classic creative process? - correct answer ✔✔IMMERSION
Because AIDA assumes that consumers start with attention and wind up with a decision, it is referred to
as a(n) ________ model. - correct answer ✔✔HIERARCHY-OF-EFFECTS
The position you and your family occupy within your society is known as your ________. - correct answer
✔✔SOCIAL CLASS
Source credibility means that the person delivering the message, such as a doctor, is respected and
believed. - correct answer ✔✔TRUE
The SMCR communication model begins with the ________. - correct answer ✔✔SOURCE
A ________ is a generic, non-original, non-novel idea. - correct answer ✔✔CLICHE
, In the Facets Model, the cognitive objectives generally speak to the ________, and the affective
objectives are more likely to speak to the ________. - correct answer ✔✔HEAD ; HEART
A critical factor in perception is relevance, which means the message connects on some personal level. -
correct answer ✔✔TRUE
The basic driving forces that motivate us to do something are called ________. - correct answer
✔✔NEEDS
Cameron loves to know about and purchase the most up-to-date technological gadgets. Among his
friends, he is almost always the first to own the newest electronic product. Often the products that
Cameron buys become adopted by large groups of consumers, but occasionally Cameron will purchase a
product that is adopted by only a small portion of the population. Cameron most likely belongs to which
adopter group? - correct answer ✔✔INNOVATORS
When Procter & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the
product cleans grime from walls without removing paint. Procter & Gamble likely used a message that
________. - correct answer ✔✔INFORMED
________ refers to how consumers search for and respond to information, learn, and understand
something. - correct answer ✔✔COGNITION
The idea that something prompts a person to act in a certain way is the foundation of _____. - correct
answer ✔✔MOTIVATION
In which stage of the classic creative process do problem solvers try to put their conscious minds to rest
to let the subconscious take over? - correct answer ✔✔INCUBATION
Ed purchases new technological devices such as PDAs, DVRs, and MP3 players after many people he
knows already own the devices. However, Ed is rarely among the last people he knows to purchase a
new technology. Ed is part of the late majority adopter group. - correct answer ✔✔TRUE
correct answers
________ are the statistical, social, and economic characteristics used to describe a population, including
age, gender and sexual orientation, education, income, occupation, race, and family status. - correct
answer ✔✔DEMOGRAPHICS
Laggards are people with low brand loyalty who may be willing to try a new product. - correct answer
✔✔FALSE
Which of the following is prepared by the account planner to summarize the basic marketing and
advertising strategy? - correct answer ✔✔CREATIVE BRIEF
Newspaper, radio, and television are all examples of which element of the basic communication model? -
correct answer ✔✔THE CHANNEL
Which of the following is the first step in the classic creative process? - correct answer ✔✔IMMERSION
Because AIDA assumes that consumers start with attention and wind up with a decision, it is referred to
as a(n) ________ model. - correct answer ✔✔HIERARCHY-OF-EFFECTS
The position you and your family occupy within your society is known as your ________. - correct answer
✔✔SOCIAL CLASS
Source credibility means that the person delivering the message, such as a doctor, is respected and
believed. - correct answer ✔✔TRUE
The SMCR communication model begins with the ________. - correct answer ✔✔SOURCE
A ________ is a generic, non-original, non-novel idea. - correct answer ✔✔CLICHE
, In the Facets Model, the cognitive objectives generally speak to the ________, and the affective
objectives are more likely to speak to the ________. - correct answer ✔✔HEAD ; HEART
A critical factor in perception is relevance, which means the message connects on some personal level. -
correct answer ✔✔TRUE
The basic driving forces that motivate us to do something are called ________. - correct answer
✔✔NEEDS
Cameron loves to know about and purchase the most up-to-date technological gadgets. Among his
friends, he is almost always the first to own the newest electronic product. Often the products that
Cameron buys become adopted by large groups of consumers, but occasionally Cameron will purchase a
product that is adopted by only a small portion of the population. Cameron most likely belongs to which
adopter group? - correct answer ✔✔INNOVATORS
When Procter & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the
product cleans grime from walls without removing paint. Procter & Gamble likely used a message that
________. - correct answer ✔✔INFORMED
________ refers to how consumers search for and respond to information, learn, and understand
something. - correct answer ✔✔COGNITION
The idea that something prompts a person to act in a certain way is the foundation of _____. - correct
answer ✔✔MOTIVATION
In which stage of the classic creative process do problem solvers try to put their conscious minds to rest
to let the subconscious take over? - correct answer ✔✔INCUBATION
Ed purchases new technological devices such as PDAs, DVRs, and MP3 players after many people he
knows already own the devices. However, Ed is rarely among the last people he knows to purchase a
new technology. Ed is part of the late majority adopter group. - correct answer ✔✔TRUE
