Adpr exam 3 (questions well answered)
already passed
media plan - correct answer ✔✔A ________ identifies the best media to use to deliver an advertising
message to a targeted audience and is a subsection within a marketing communications plan.
reach - correct answer ✔✔Honda is launching a new SUV and wants to expose the largest possible
percentage of the prime-time TV viewing audience to its message at least once during the next six
months. Which media concept is Honda trying to maximize?
product placement - correct answer ✔✔Some television shows have shown actors drinking a cup of
Starbucks coffee. In these instances, Starbucks has chosen ________ as a marketing tool.
media - correct answer ✔✔The term ________ refers to the way messages are delivered to a target
audience.
an impression - correct answer ✔✔One person's opportunity to be exposed one time to an ad in a
broadcast program, newspaper, magazine, or outdoor location is known as ________.
false - correct answer ✔✔Through the use of technology, brand communication has become less
complex and simpler than ever before.
true - correct answer ✔✔Owned and earned media have overlap and are not neat, straightforward
categories.
news confrence - correct answer ✔✔In an effort to build awareness for her company's new line of
smartphones designed for young teenagers, Melinda invited media representatives to an event at which
the two lead designers for the new phone would present information and answer any media questions.
Melinda has planned a ________.
brand reputation - correct answer ✔✔Which of the following is determined by what others say about
the brand?
, true - correct answer ✔✔People who accuse advertisements of causing demand creation believe that
advertisements cause people to buy things they do not need and cannot afford.
the media - correct answer ✔✔The Federal Communications Commission (FCC) can take action against
________.
disclamers - correct answer ✔✔Verbal or written words in an advertisement that indicate exceptions to
the advertising claim made are known as ________.
FCC - correct answer ✔✔In 2007, syndicated radio host Don Imus made sexist and racist comments
about players on the Rutgers women's basketball team during his radio show. Radio stations that aired
the program would most likely have been concerned about regulatory action from which of the following
as a result of the comments that were broadcast?
shock absorption - correct answer ✔✔At the beginning of the COVID-19 pandemic, many ads looked the
same. This phase of is known as:
radical return - correct answer ✔✔Messages like, "We're all in this together" and "in these uncertain
ties" where often see during which phase of the COVID-19 pandemic?
message control - correct answer ✔✔Which of the following is an advantage of owned media?
digital - correct answer ✔✔In the evolution of media, the ________ era featured electronic information
transmitted through the internet and saw the birth of e-commerce.
frequency - correct answer ✔✔The number of times a person is exposed to an advertisement is known
as ________.
false - correct answer ✔✔You receive a text message from Upscale Furnishings about an upcoming sale
on custom furniture. Upscale Furnishings is developing a direct customer relationship with you through
guerilla marketing.
already passed
media plan - correct answer ✔✔A ________ identifies the best media to use to deliver an advertising
message to a targeted audience and is a subsection within a marketing communications plan.
reach - correct answer ✔✔Honda is launching a new SUV and wants to expose the largest possible
percentage of the prime-time TV viewing audience to its message at least once during the next six
months. Which media concept is Honda trying to maximize?
product placement - correct answer ✔✔Some television shows have shown actors drinking a cup of
Starbucks coffee. In these instances, Starbucks has chosen ________ as a marketing tool.
media - correct answer ✔✔The term ________ refers to the way messages are delivered to a target
audience.
an impression - correct answer ✔✔One person's opportunity to be exposed one time to an ad in a
broadcast program, newspaper, magazine, or outdoor location is known as ________.
false - correct answer ✔✔Through the use of technology, brand communication has become less
complex and simpler than ever before.
true - correct answer ✔✔Owned and earned media have overlap and are not neat, straightforward
categories.
news confrence - correct answer ✔✔In an effort to build awareness for her company's new line of
smartphones designed for young teenagers, Melinda invited media representatives to an event at which
the two lead designers for the new phone would present information and answer any media questions.
Melinda has planned a ________.
brand reputation - correct answer ✔✔Which of the following is determined by what others say about
the brand?
, true - correct answer ✔✔People who accuse advertisements of causing demand creation believe that
advertisements cause people to buy things they do not need and cannot afford.
the media - correct answer ✔✔The Federal Communications Commission (FCC) can take action against
________.
disclamers - correct answer ✔✔Verbal or written words in an advertisement that indicate exceptions to
the advertising claim made are known as ________.
FCC - correct answer ✔✔In 2007, syndicated radio host Don Imus made sexist and racist comments
about players on the Rutgers women's basketball team during his radio show. Radio stations that aired
the program would most likely have been concerned about regulatory action from which of the following
as a result of the comments that were broadcast?
shock absorption - correct answer ✔✔At the beginning of the COVID-19 pandemic, many ads looked the
same. This phase of is known as:
radical return - correct answer ✔✔Messages like, "We're all in this together" and "in these uncertain
ties" where often see during which phase of the COVID-19 pandemic?
message control - correct answer ✔✔Which of the following is an advantage of owned media?
digital - correct answer ✔✔In the evolution of media, the ________ era featured electronic information
transmitted through the internet and saw the birth of e-commerce.
frequency - correct answer ✔✔The number of times a person is exposed to an advertisement is known
as ________.
false - correct answer ✔✔You receive a text message from Upscale Furnishings about an upcoming sale
on custom furniture. Upscale Furnishings is developing a direct customer relationship with you through
guerilla marketing.
