ADPR Exam 1 Book questions with
complete solutions A+ rated
Four periods in advertising history - correct answer ✔✔Premarketing era, mass communication era,
research era, interactive era
Premarketing era - correct answer ✔✔The period from prehistoric times to the eighteenth century
During this time, buyers and sellers communicated in very primitive ways
Mass communication era - correct answer ✔✔The period from the 1700s to the early decades of the
twentieth century, in which advertiser were able to reach large segments of the population though the
mass media
Research era - correct answer ✔✔In recent years, advertisers increasingly have been able to identify
narrowly defined audience segments through sophisticated research methods
Interactive era - correct answer ✔✔Communication will increasingly be controlled by consumers who
will determine when and where they can be reached with promotional messages
Behavioral research - correct answer ✔✔Market research that attempts to determine the underlying
nature of purchase behavior
Siquis - correct answer ✔✔Handwritten posters in sixteenth- and seventeenth - century England --
forerunners of modern advertising
Penny press - correct answer ✔✔Forerunner of the mass newspaper in the United States; first appeared
in the 1830s (Benjamin Day)
Mass production - correct answer ✔✔A manufacturing technique using specialization and
interchangeable parts to achieve production efficiencies
, American Association of Advertising Agencies (AAAA, 4A's) - correct answer ✔✔The national
organization of advertising agencies
Who is credited with starting the first advertising agency in 1841? - correct answer ✔✔Volney Palmer
Pure Food and Drug Act - correct answer ✔✔Passed in 1906 by legislation, it was one of the earliest
attempts by the federal government to protect consumers
Federal Trade Commission (FTC) - correct answer ✔✔The agency of the federal government empowered
to precent unfair competition and to prevent fraudulent, misleading, or deceptive advertising in
interstate commerce
Council of Better Business Bureaus - correct answer ✔✔National organization that coordinates a number
of local and national initiative to protect consumers
Printers' Ink Model Statute - correct answer ✔✔The act directed at fraudulent advertising, prepared and
sponsored by Printers' Ink, which was the pioneer advertising machine
Audit Bureau of Circulations (ABC) - correct answer ✔✔The organization sponsored by publishers,
agencies, and advertisers for securing accurate circulation statements
Uncle Sam/WWII - correct answer ✔✔Advertising in 1920s
War Advertising Council - correct answer ✔✔Founded in 1942 to promote WWII mobilization, it later
evolved into the Advertising Council
Advertising Council - correct answer ✔✔A nonprofit network of agencies, media, and advertisers
dedicated to promoting social programs through advertising
Four developments influencing advertising during the 1980s - correct answer ✔✔New technology,
audience fragmentation, consolidation, credit
complete solutions A+ rated
Four periods in advertising history - correct answer ✔✔Premarketing era, mass communication era,
research era, interactive era
Premarketing era - correct answer ✔✔The period from prehistoric times to the eighteenth century
During this time, buyers and sellers communicated in very primitive ways
Mass communication era - correct answer ✔✔The period from the 1700s to the early decades of the
twentieth century, in which advertiser were able to reach large segments of the population though the
mass media
Research era - correct answer ✔✔In recent years, advertisers increasingly have been able to identify
narrowly defined audience segments through sophisticated research methods
Interactive era - correct answer ✔✔Communication will increasingly be controlled by consumers who
will determine when and where they can be reached with promotional messages
Behavioral research - correct answer ✔✔Market research that attempts to determine the underlying
nature of purchase behavior
Siquis - correct answer ✔✔Handwritten posters in sixteenth- and seventeenth - century England --
forerunners of modern advertising
Penny press - correct answer ✔✔Forerunner of the mass newspaper in the United States; first appeared
in the 1830s (Benjamin Day)
Mass production - correct answer ✔✔A manufacturing technique using specialization and
interchangeable parts to achieve production efficiencies
, American Association of Advertising Agencies (AAAA, 4A's) - correct answer ✔✔The national
organization of advertising agencies
Who is credited with starting the first advertising agency in 1841? - correct answer ✔✔Volney Palmer
Pure Food and Drug Act - correct answer ✔✔Passed in 1906 by legislation, it was one of the earliest
attempts by the federal government to protect consumers
Federal Trade Commission (FTC) - correct answer ✔✔The agency of the federal government empowered
to precent unfair competition and to prevent fraudulent, misleading, or deceptive advertising in
interstate commerce
Council of Better Business Bureaus - correct answer ✔✔National organization that coordinates a number
of local and national initiative to protect consumers
Printers' Ink Model Statute - correct answer ✔✔The act directed at fraudulent advertising, prepared and
sponsored by Printers' Ink, which was the pioneer advertising machine
Audit Bureau of Circulations (ABC) - correct answer ✔✔The organization sponsored by publishers,
agencies, and advertisers for securing accurate circulation statements
Uncle Sam/WWII - correct answer ✔✔Advertising in 1920s
War Advertising Council - correct answer ✔✔Founded in 1942 to promote WWII mobilization, it later
evolved into the Advertising Council
Advertising Council - correct answer ✔✔A nonprofit network of agencies, media, and advertisers
dedicated to promoting social programs through advertising
Four developments influencing advertising during the 1980s - correct answer ✔✔New technology,
audience fragmentation, consolidation, credit
