ADPR Unit 4 Exam UNL Test Questions
with complete solutions
Plural of "medium"? - correct answer ✔✔media
Traditional media have seen a decline in advertising due to increased marketing budgets spent on which
of the following? - correct answer ✔✔internet advertising
Which of the following is NOT a type of measured media? - correct answer ✔✔branded entertainment
Which of the following is NOT an example of corporate media? - correct answer ✔✔movie trailer
A ____ media is a specific TV program, newspaper, magazine, or radio program - correct answer
✔✔vehicle
Which of the following is an advantage of owned media? - correct answer ✔✔allows for control
Which of the following would be considered earned media? - correct answer ✔✔Word of mouth
Paid media buys take the forms of ___ and ___ - correct answer ✔✔space and time
When IHOP temporarily changed it's name to IHOB on its social media channels, it changed it's ___
media - correct answer ✔✔owned / earned
Who said "the medium is the message"? - correct answer ✔✔Marshall McLuhan
In the evolution of media, which era featured electronic info transmitted through the internet and saw
the birth of e-commerce? - correct answer ✔✔digital
with complete solutions
Plural of "medium"? - correct answer ✔✔media
Traditional media have seen a decline in advertising due to increased marketing budgets spent on which
of the following? - correct answer ✔✔internet advertising
Which of the following is NOT a type of measured media? - correct answer ✔✔branded entertainment
Which of the following is NOT an example of corporate media? - correct answer ✔✔movie trailer
A ____ media is a specific TV program, newspaper, magazine, or radio program - correct answer
✔✔vehicle
Which of the following is an advantage of owned media? - correct answer ✔✔allows for control
Which of the following would be considered earned media? - correct answer ✔✔Word of mouth
Paid media buys take the forms of ___ and ___ - correct answer ✔✔space and time
When IHOP temporarily changed it's name to IHOB on its social media channels, it changed it's ___
media - correct answer ✔✔owned / earned
Who said "the medium is the message"? - correct answer ✔✔Marshall McLuhan
In the evolution of media, which era featured electronic info transmitted through the internet and saw
the birth of e-commerce? - correct answer ✔✔digital
