AICE BUSINESS AS - GENERAL STUDY GUIDE QUESTIONS AND ANSWERS 2025

AICE BUSINESS AS - 2024
GENERAL STUDY GUIDE
ANSWER ALL QUESTIONS IN THIS SECTION



QUESTION 1



Marketing - ANSWERS-Links business to the customer by identifying and
meeting the

needs of customers while making money. Right product at the right price, at

the right place at the right time.



QUESTION 2



Marketing Involves - ANSWERS-1. Market research

2. Product Design

3. Pricing

4. Advertising

s. Distribution

6. Customer service

7. Packaging




END OF
PAGE 1

, AICE BUSINESS AS - 2024
GENERAL STUDY GUIDE

QUESTION 3



Marketing Objectives - ANSWERS-Goals set for the marketing department to help
the

business meet its overall objectives.



QUESTION 4



Marketing Objective Examples - ANSWERS-1. Market Share

2. Total Sales

3. Average number of items purchased

4. Frequency customer shops there

5. % of customers that are returning customers

6. Customer satisfaction

7. Brand Identity



QUESTION 5



To be Effective in Marketing - ANSWERS-• Fit in with overall aims and mission
of the business.

END OF
PAGE 2

, AICE BUSINESS AS - 2024
GENERAL STUDY GUIDE
• Be determined by senior management.

• Be realistic, motivating, achievable, and measurable.

QUESTION 6



Societal Marketing - ANSWERS-Demands of customers and all aspects of society

involved in some way. Example - Body Shop, promises not to test on animals.

Not the cheapest way but do meet society's long term goals.



QUESTION 7



Demand - ANSWERS-The quantity of a product that consumers are willing and
able to

buy at a given price in a time period.



QUESTION 8



Supply - ANSWERS-The quantity a firm are prepared to supply at a given price
and time.



QUESTION 9



END OF
PAGE 3