MKT-315 Quizzes: Questions With Complete Solutions
What is the process that determines what is needed, how to collect it,
analyze it, and use it for effective market planning?
a. control
b. marketing information system
c. ansoff matrix
d. SMART goals Right Ans - b. marketing information system
Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed
the homeless. This is an example of ______?
a. green marketing
b. native marketing
c. cause marketing
d. social marketing
e. astroturfing Right Ans - c. cause marketing
Ginger Jones was reading an interesting newspaper article that discussed
the diverse culture of a foreign land. However, by the time she finished
reading the article, she discovered that the content was actually an
advertisement for a travel company. This is an example of ______.
a. astroturfing
b. puffery
c. native advertising
d. corporate social responsibility
e. cause marketing Right Ans - c. native advertising
Which is the key strategic decision in formulating a marketing plan?
a. identification of the situation
b. choosing the target market
c. identifying distinctive competencies
d. all of the above Right Ans - d. all of the above
What is the process called when the wholesalers and manufacturers
segment their markets much the same way as retailers?
a. market segmentation
b. psychographic segmentation
c. B2B segmentation
d. global segmentation Right Ans - c. B2B segmentation
, The process of developing and executing strategies and tactics to market
and sell a product or service to a very specific target segment is:
a. micromarketing
b. macromarketing
c. narrow marketing
d. direct marketing Right Ans - a. micromarketing
Which of the following options is not used in SWOTT analysis to set a
direction in the brand of a highly competitive marketplace?
a. weakness
b. opportunities
c. treats
d. planning Right Ans - d. planning
Which of the following is not an economic factor:
a. GDP
b. Customer's data
c. inflation
d. unemployment rates Right Ans - c. customer's data
Harvest Brew is demonstrating ______ when it claims that its coffee product
are "the finest in the world!"
a. astroturfing
b. puffery
c. native advertising
d. compliance
e. reactive CSR Right Ans - b. puffery
"Blackfish" is a documentary about Tilikum, a killer whale housed at
SeaWorld Orlando who was used in it Shamu shows. In what year was this
documentary released?
a. 2015
b. 2014
c. 2013
d. 2011 Right Ans - c. 2013
Phoenix highway information signs have gained nationwide recognition for
their creativity. These road signs often incorporate unique, amusing, or
What is the process that determines what is needed, how to collect it,
analyze it, and use it for effective market planning?
a. control
b. marketing information system
c. ansoff matrix
d. SMART goals Right Ans - b. marketing information system
Pete's Car Wash will donate 10% of Platinum Car Wash purchases to feed
the homeless. This is an example of ______?
a. green marketing
b. native marketing
c. cause marketing
d. social marketing
e. astroturfing Right Ans - c. cause marketing
Ginger Jones was reading an interesting newspaper article that discussed
the diverse culture of a foreign land. However, by the time she finished
reading the article, she discovered that the content was actually an
advertisement for a travel company. This is an example of ______.
a. astroturfing
b. puffery
c. native advertising
d. corporate social responsibility
e. cause marketing Right Ans - c. native advertising
Which is the key strategic decision in formulating a marketing plan?
a. identification of the situation
b. choosing the target market
c. identifying distinctive competencies
d. all of the above Right Ans - d. all of the above
What is the process called when the wholesalers and manufacturers
segment their markets much the same way as retailers?
a. market segmentation
b. psychographic segmentation
c. B2B segmentation
d. global segmentation Right Ans - c. B2B segmentation
, The process of developing and executing strategies and tactics to market
and sell a product or service to a very specific target segment is:
a. micromarketing
b. macromarketing
c. narrow marketing
d. direct marketing Right Ans - a. micromarketing
Which of the following options is not used in SWOTT analysis to set a
direction in the brand of a highly competitive marketplace?
a. weakness
b. opportunities
c. treats
d. planning Right Ans - d. planning
Which of the following is not an economic factor:
a. GDP
b. Customer's data
c. inflation
d. unemployment rates Right Ans - c. customer's data
Harvest Brew is demonstrating ______ when it claims that its coffee product
are "the finest in the world!"
a. astroturfing
b. puffery
c. native advertising
d. compliance
e. reactive CSR Right Ans - b. puffery
"Blackfish" is a documentary about Tilikum, a killer whale housed at
SeaWorld Orlando who was used in it Shamu shows. In what year was this
documentary released?
a. 2015
b. 2014
c. 2013
d. 2011 Right Ans - c. 2013
Phoenix highway information signs have gained nationwide recognition for
their creativity. These road signs often incorporate unique, amusing, or
