CBAD 350 Final Exam questions with
complete solutions
Administered vertical marketing system - correct answer ✔✔a supply chain system in which there is no
common ownership and no contractual relationships, but the dominant channel member controls the
channel relationship.
Advanced Shipping Notice - correct answer ✔✔An electronic document that the supplier sends the
retailer in advance of a shipment to tell the retailer exactly what to expect in the shipment.
Coercive Power - correct answer ✔✔Threatening or punishing the other channel member for not
undertaking certain tasks.
Contractual vertical marketing systems - correct answer ✔✔A system in which independent firms at
different levels of the supply chain join together through contracts to obtain economies of scale and
coordination and to reduct conflict.
Corporate vertical marketing system - correct answer ✔✔A system in which the parent company has
complete control and can dictate the priotities and objectives of the supply chain; it may own facilities
such as manufacturing plants, warehouse facilities, retail outlets, and design studios.
Direct marketing channel - correct answer ✔✔The manufacturer sells directy to the buyer.
Distribution center - correct answer ✔✔a factility for the receipt, storage and redistribution of goods to
company stores or customers; may be operated by retailers, manufacurers, or distrubtion specialists.
electronic data interchange - correct answer ✔✔The computer to computer exchange of business
documents from a retailer to a vendor and back.
expertise power - correct answer ✔✔A type of marketing channel power that occurs if the channel
member exerting the power has expertise that the other channel member wants or needs and can
therefore get them to do what they want.
, franchising - correct answer ✔✔A contractual agreement between a franchisor and a franchisee that
allows the franchisee to operate a business using a name and format developed and supported by the
franchisor.
horizontal channel conflict - correct answer ✔✔A type of channel conflict in which members at the same
level of marketing channel, for expanle, two competing retailer or two competing manufacturers, are in
disagreement or discord.
Independent marketing channel - correct answer ✔✔A marketing channel in which several independent
members each attempts to satisfy its own objectives and maximize its profits, often at the expense of the
other members.
information power - correct answer ✔✔A type of marketing channel power within an adminstered
vertical marketing system in which on party provides or withholds important information to influence
the actions of another party
just in time inventory system - correct answer ✔✔Inventory management systems designed to deliver
less merchandise on a more frequent basis than traditional inventory systems. The firm gets the
merchandise "Just in time".
legitimate power - correct answer ✔✔A type of marketing channel power that occurs if the channel
members exerting the power has a contractual agreement with the other channel member that requiers
the other channel member to behave in a certain way.
marketing channel management - correct answer ✔✔Also called supply chain management, refers to a
set of approaches and techniques firms employ to efficiently and effectively inegrate their suppliers.
pick ticket - correct answer ✔✔A document or display on a screen in a forklift truck indicating how much
of each item to get from specific storage areas.
planners - correct answer ✔✔In a retailing context, employees who are responsible for the financial
planning and analysis of merchandise, and its allocation to stores.
complete solutions
Administered vertical marketing system - correct answer ✔✔a supply chain system in which there is no
common ownership and no contractual relationships, but the dominant channel member controls the
channel relationship.
Advanced Shipping Notice - correct answer ✔✔An electronic document that the supplier sends the
retailer in advance of a shipment to tell the retailer exactly what to expect in the shipment.
Coercive Power - correct answer ✔✔Threatening or punishing the other channel member for not
undertaking certain tasks.
Contractual vertical marketing systems - correct answer ✔✔A system in which independent firms at
different levels of the supply chain join together through contracts to obtain economies of scale and
coordination and to reduct conflict.
Corporate vertical marketing system - correct answer ✔✔A system in which the parent company has
complete control and can dictate the priotities and objectives of the supply chain; it may own facilities
such as manufacturing plants, warehouse facilities, retail outlets, and design studios.
Direct marketing channel - correct answer ✔✔The manufacturer sells directy to the buyer.
Distribution center - correct answer ✔✔a factility for the receipt, storage and redistribution of goods to
company stores or customers; may be operated by retailers, manufacurers, or distrubtion specialists.
electronic data interchange - correct answer ✔✔The computer to computer exchange of business
documents from a retailer to a vendor and back.
expertise power - correct answer ✔✔A type of marketing channel power that occurs if the channel
member exerting the power has expertise that the other channel member wants or needs and can
therefore get them to do what they want.
, franchising - correct answer ✔✔A contractual agreement between a franchisor and a franchisee that
allows the franchisee to operate a business using a name and format developed and supported by the
franchisor.
horizontal channel conflict - correct answer ✔✔A type of channel conflict in which members at the same
level of marketing channel, for expanle, two competing retailer or two competing manufacturers, are in
disagreement or discord.
Independent marketing channel - correct answer ✔✔A marketing channel in which several independent
members each attempts to satisfy its own objectives and maximize its profits, often at the expense of the
other members.
information power - correct answer ✔✔A type of marketing channel power within an adminstered
vertical marketing system in which on party provides or withholds important information to influence
the actions of another party
just in time inventory system - correct answer ✔✔Inventory management systems designed to deliver
less merchandise on a more frequent basis than traditional inventory systems. The firm gets the
merchandise "Just in time".
legitimate power - correct answer ✔✔A type of marketing channel power that occurs if the channel
members exerting the power has a contractual agreement with the other channel member that requiers
the other channel member to behave in a certain way.
marketing channel management - correct answer ✔✔Also called supply chain management, refers to a
set of approaches and techniques firms employ to efficiently and effectively inegrate their suppliers.
pick ticket - correct answer ✔✔A document or display on a screen in a forklift truck indicating how much
of each item to get from specific storage areas.
planners - correct answer ✔✔In a retailing context, employees who are responsible for the financial
planning and analysis of merchandise, and its allocation to stores.
