Ethnocentrism - Answers A self-centered mentality by a group of people who perceive their own culture,
ethics, and norms as natural, rational, and morally right
Culture - Answers The collective programming of the mind of distinguishes that members of one group
or category of people from another
Lingua Franca - Answers A global business language
Social structure - Answers The way a society broadly organizes its members
Social statification - Answers The hierarchical arrangement of individuals into social categories such as
classes, castes, or divisions within a society
Social mobility - Answers The degree to which members from a lower social category can rise to a higher
status
Context - Answers The underlying background upon which social interaction takes place
Low-context culture - Answers A culture in which communication is usually taken at face value without
much reliance on unspoken context
High-context culture - Answers A culture in which communication relies a lot on the underlying
unspoken context, which is as important as the words used.
Cluster - Answers countries that share similar cultures
Civilization - Answers The highest cultural grouping of people and the broadens level of cultural identity
people have
Power distance - Answers The extent to which less powerful members within a country expect and
accept that power is distributed unequally
Individualism - Answers The idea that an individual identity is fundamentally tied to the identity of his or
her collective group
Collectivism - Answers The idea that an individual's identity is fundamental tied to the identity of his or
her collective group
Mascullinity - Answers A relatively strong form of societal-level sex role differentiation whereby men
tend to have occupations that reward assertiveness and women to to work in caring professions
Femininity - Answers A relatively weak for of societal-level sec role differentiation whereby more
women occupy positions that reward assertiveness and more men work in caring professions
Uncertainty avoidance - Answers The extent to which members in a culture accept or avoid ambiguous
situations and uncertainty