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Inbound Sales purpose - ✔✔Provide helpful, human, and holistic
experience to anyone who interacts with your company in anyway.
What are the 3 stages of the buyers journey? - ✔✔Awareness,
consideration, and decision.
What does the buyer become aware of in the awareness stage? - ✔✔Their
problem
What does the buyer do in the consideration stage? - ✔✔They consider all
of their options
What does the buyer do in the decision stage? - ✔✔They decide to make
the purchas
What are the 4 phases of the inbound sales strategy? - ✔✔Identify
Connect
Explore
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, Advise
What is the goal of the identify phase? - ✔✔Identify leads within a large
pool of available prospects.
How is the identify phase in an inbound sales strategy different than a
traditional approach? - ✔✔Inbound sales targets buyers who are already
actively searching for a potential solution and offering help guiding them
through the buyers journey instead of cold calling broad lists and trying to
sell products.
Note: how do I find people who are already actively researching a solution
to their problem? What do they want to do? And what do they need help
with?
Create a process for this.
How do you define a "good fit" prospect? In two steps? - ✔✔1. Create ideal
customer profile.
2. Build buyer personas within that profile.
Ultimately the buyer will match the customer profile
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