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UX Design Institute - Professional Diploma Final Exam
Questions & Answers Solved 100% Correct!!
concept: Golden Thread - (answers)set of concepts/ideas that articulate UX design process;
1. UX design is a problem solving discipline
2. UX is a process
3. UX is a research-based discipline
4. Qualitative research is more insightful than quantitative
5. Flow is important to creating a pleasant experience
6. UX is a tool for minimizing risk of wasting time/money and of building poor quality product
3 types of design that go into high quality products - (answers)- functional design
- aesthetic design
- experience design
Why does experience matter? - (answers)Negative emotions have a multiplier effect; one
negative experience can outweigh many positives
2 responsibilities of an experience designer - (answers)1. product integrity; they represent the
user AND the integrity of the product itself
2. product desirability
3 key ingredients of a successful product - (answers)1. viability (business) - product has to make
or save money for the business
2. feasibility (technology) - product has to be buildable at a viable price
3. desirability (customer) - product has to be solving a problem to make a customer want to use it
questions to ask to identify desirability - (answers)1. is there a problem?
, 2
2. is our product solving it?
3. is the experience great?
What are the inputs and outputs of UX? - (answers)- Inputs: user testing, interviews, wireframes,
journey maps
- Outputs: money
What are the business benefits of UX? - (answers)- increase revenue, customer acquisitions,
conversions, customer satisfaction, customer retention, sales/sales per visitor/revenue per sale
- reduce cost, customer turnover, time to market
concept: UX design process - (answers)research -> define -> design -> prototype -> validate/test
what are the benefits of the design process? - (answers)- vision is clear
- product is visualized in high-fidelity
- process has a natural structure that is easily understandable
- ideas can be iterated cheaply
- 3 success factors (viability, feasibility, desirability) are given equal importance
examples of design pitfalls - (answers)- not carrying out customer research
- designing for yourself
- being technology-led rather than customer-led
concept: danger of features - (answers)- features involve trade-offs --> each new feature crowds
an existing one;
adds too much complexity and cost (time & money)
, 3
possible problems w/ software development - (answers)- focus on features vs. goals
- failure to follow the design process and produce high-fidelity designs
- failure to prioritize
what is the importance of low-fidelity design? - (answers)- reduces ambiguity on what a product
could be like
- gives time and space to validate a design before building
- reduces rick of spending extra money/time, creating low-quality products, and damaging the
brand
definition: edge cases - (answers)use cases that occur less frequently; things that few people do
infrequently
what are the rules for prioritizing? - (answers)NOT ALL USE CASES ARE MADE EQUAL
- things that most people do most often
- things that some people do somewhat often
- things that few people do infrequently (edge cases)
definition: context - (answers)- the social and physical environment where the product is being
used
concept: Paradox of Specificity - (answers)- by getting more specific about the
goals/behaviors/context of target audience, the product will be more likely to be used by wider
audience
definition: mental model - (answers)idea of how a product works
UX Design Institute - Professional Diploma Final Exam
Questions & Answers Solved 100% Correct!!
concept: Golden Thread - (answers)set of concepts/ideas that articulate UX design process;
1. UX design is a problem solving discipline
2. UX is a process
3. UX is a research-based discipline
4. Qualitative research is more insightful than quantitative
5. Flow is important to creating a pleasant experience
6. UX is a tool for minimizing risk of wasting time/money and of building poor quality product
3 types of design that go into high quality products - (answers)- functional design
- aesthetic design
- experience design
Why does experience matter? - (answers)Negative emotions have a multiplier effect; one
negative experience can outweigh many positives
2 responsibilities of an experience designer - (answers)1. product integrity; they represent the
user AND the integrity of the product itself
2. product desirability
3 key ingredients of a successful product - (answers)1. viability (business) - product has to make
or save money for the business
2. feasibility (technology) - product has to be buildable at a viable price
3. desirability (customer) - product has to be solving a problem to make a customer want to use it
questions to ask to identify desirability - (answers)1. is there a problem?
, 2
2. is our product solving it?
3. is the experience great?
What are the inputs and outputs of UX? - (answers)- Inputs: user testing, interviews, wireframes,
journey maps
- Outputs: money
What are the business benefits of UX? - (answers)- increase revenue, customer acquisitions,
conversions, customer satisfaction, customer retention, sales/sales per visitor/revenue per sale
- reduce cost, customer turnover, time to market
concept: UX design process - (answers)research -> define -> design -> prototype -> validate/test
what are the benefits of the design process? - (answers)- vision is clear
- product is visualized in high-fidelity
- process has a natural structure that is easily understandable
- ideas can be iterated cheaply
- 3 success factors (viability, feasibility, desirability) are given equal importance
examples of design pitfalls - (answers)- not carrying out customer research
- designing for yourself
- being technology-led rather than customer-led
concept: danger of features - (answers)- features involve trade-offs --> each new feature crowds
an existing one;
adds too much complexity and cost (time & money)
, 3
possible problems w/ software development - (answers)- focus on features vs. goals
- failure to follow the design process and produce high-fidelity designs
- failure to prioritize
what is the importance of low-fidelity design? - (answers)- reduces ambiguity on what a product
could be like
- gives time and space to validate a design before building
- reduces rick of spending extra money/time, creating low-quality products, and damaging the
brand
definition: edge cases - (answers)use cases that occur less frequently; things that few people do
infrequently
what are the rules for prioritizing? - (answers)NOT ALL USE CASES ARE MADE EQUAL
- things that most people do most often
- things that some people do somewhat often
- things that few people do infrequently (edge cases)
definition: context - (answers)- the social and physical environment where the product is being
used
concept: Paradox of Specificity - (answers)- by getting more specific about the
goals/behaviors/context of target audience, the product will be more likely to be used by wider
audience
definition: mental model - (answers)idea of how a product works
