FBLA Advertising || with Error-free Solutions.
Advertiser correct answers the client (persons, organizations, companies, and manufacturers of
products and services) that needs creative messages (advertisements) and advertising campaigns
to reach target markets
Advertising correct answers a paid form of communication intended to inform, persuade, and
remind an audience to take some kind of action
Advertising Agency correct answers a marketing business that plans, creates, and manages the
advertising for other businesses (clients)
Boutique Advertising Agency correct answers a small, specialized advertising company that
outsources many of its services; also referred to as a virtual ad agency
Brand correct answers the combination of unique qualities of a company, product, or product line
Brand Advertising correct answers a form of advertising that is used to build an image based on
the set of values held by the company
Consumer correct answers the end user of a product or service
Corporate Advertising correct answers a form of advertising that is intended to enhance a
company's reputation or build goodwill
Green Marketing correct answers the use of advertising to support and improve the environment
Industry Trade Groups correct answers trade associations that are founded and funded by
businesses operating in a specific industry and that are responsible for public relations activities
such as advertising, education, political donations, lobbying, and publishing
Infomercial correct answers a lengthy paid advertisement that showcases the benefits of a
product
Product Advertising correct answers a form of advertising that uses rational arguments to
communicate why consumers need a specific product by highlighting the benefits associated
with the use of that product
Advertising Campaign correct answers a series of related advertisements with a common theme
or idea that focuses on a specific product, service, brand, or message
Buying Motives correct answers the driving forces that cause consumers to buy products and
services
Consumer Behavior correct answers the way consumers make buying decisions, choose among
alternatives, and use products
, Convenience Products correct answers types of products that are purchased regularly without
much planning
Culture correct answers the shared attitudes and behaviors of a specific social group
Emotional Motives correct answers reasons to make a purchase based on feelings, beliefs, or
attitudes
Extensive Decision Making correct answers the methodical consumer decision-making process
used to buy an infrequently purchased product
Limited Decision Making correct answers the consumer decision-making process in which a
moderate amount of time is spent collecting and comparing information about an unfamiliar
product or brand
Need correct answers anything you require for survival
Patronage Motives correct answers reasons to make a purchase based on loyalty
Rational Motives correct answers reasons to make a purchase based on facts or logic
Reference Group correct answers an organization or group of people that an individual identifies
with and admires
Routine Decision Making correct answers the consumer decision-making process for frequently
purchased, low-cost products that require little thought
Shopping Products correct answers types of products that consumers want to own after they meet
personal needs
Specialty Products correct answers types of products that have a strong brand loyalty
Unsought Products correct answers types of products that are not actively sought out by
consumers
Want correct answers something that is desired
Benefit Segmentation correct answers the segmentation of consumers based on specific benefits
they expect to receive from a product or service
Customer Profile correct answers a description of the characteristics exhibited by an individual
who is likely to buy a business's products or services
Demographics correct answers consumer characteristics such as age, gender, race, marital status,
income, education level, and occupation
Advertiser correct answers the client (persons, organizations, companies, and manufacturers of
products and services) that needs creative messages (advertisements) and advertising campaigns
to reach target markets
Advertising correct answers a paid form of communication intended to inform, persuade, and
remind an audience to take some kind of action
Advertising Agency correct answers a marketing business that plans, creates, and manages the
advertising for other businesses (clients)
Boutique Advertising Agency correct answers a small, specialized advertising company that
outsources many of its services; also referred to as a virtual ad agency
Brand correct answers the combination of unique qualities of a company, product, or product line
Brand Advertising correct answers a form of advertising that is used to build an image based on
the set of values held by the company
Consumer correct answers the end user of a product or service
Corporate Advertising correct answers a form of advertising that is intended to enhance a
company's reputation or build goodwill
Green Marketing correct answers the use of advertising to support and improve the environment
Industry Trade Groups correct answers trade associations that are founded and funded by
businesses operating in a specific industry and that are responsible for public relations activities
such as advertising, education, political donations, lobbying, and publishing
Infomercial correct answers a lengthy paid advertisement that showcases the benefits of a
product
Product Advertising correct answers a form of advertising that uses rational arguments to
communicate why consumers need a specific product by highlighting the benefits associated
with the use of that product
Advertising Campaign correct answers a series of related advertisements with a common theme
or idea that focuses on a specific product, service, brand, or message
Buying Motives correct answers the driving forces that cause consumers to buy products and
services
Consumer Behavior correct answers the way consumers make buying decisions, choose among
alternatives, and use products
, Convenience Products correct answers types of products that are purchased regularly without
much planning
Culture correct answers the shared attitudes and behaviors of a specific social group
Emotional Motives correct answers reasons to make a purchase based on feelings, beliefs, or
attitudes
Extensive Decision Making correct answers the methodical consumer decision-making process
used to buy an infrequently purchased product
Limited Decision Making correct answers the consumer decision-making process in which a
moderate amount of time is spent collecting and comparing information about an unfamiliar
product or brand
Need correct answers anything you require for survival
Patronage Motives correct answers reasons to make a purchase based on loyalty
Rational Motives correct answers reasons to make a purchase based on facts or logic
Reference Group correct answers an organization or group of people that an individual identifies
with and admires
Routine Decision Making correct answers the consumer decision-making process for frequently
purchased, low-cost products that require little thought
Shopping Products correct answers types of products that consumers want to own after they meet
personal needs
Specialty Products correct answers types of products that have a strong brand loyalty
Unsought Products correct answers types of products that are not actively sought out by
consumers
Want correct answers something that is desired
Benefit Segmentation correct answers the segmentation of consumers based on specific benefits
they expect to receive from a product or service
Customer Profile correct answers a description of the characteristics exhibited by an individual
who is likely to buy a business's products or services
Demographics correct answers consumer characteristics such as age, gender, race, marital status,
income, education level, and occupation
