Advertising Exam #1 (Chapters 1-5) || A+ Verified Solutions.
Marketing Communications correct answers Various effort and tools used to communicate with
customers and prospects (newspaper ads, event sponsorship, publicity, telemarketing, digital ads,
coupons, ext.)
Advertising correct answers The structured and composed non personal communication of
information. Usually paid for and usually persuasive in nature. It is about (products, services and
ideas)
Consumers correct answers People who buy products and services for their own, or someone's
personal use
Public Service Announcement (PSA) correct answers advertising servicing the public interest,
often for nonprofit organizations, carried by the media at no charge
Goods correct answers Tangible products, soap, suits, and soft drinks
Services correct answers Bundle of benefits that may or may not be physical, temporary in
nature, and come from the completion of a task
Ideas correct answers Economic, political, religious or social viewpoints that advertising may
attempt to sell
Product correct answers good or service a company sells
Medium correct answers communication vechile
Word of Mouth (WOM) correct answers passing info, especially product recommendations in an
informal, unpaid, personal manner
Mass Media correct answers Print or broadcasting media that reach very large audiences (radio,
TV, magazines, billboards)
Marketing correct answers Organizational function and a set of processes for creating,
communicating and delivering value to customers and for managing customer relationships in a
way that benefits the organization and stakeholders
Process correct answers Sequence of actions or methods aimed at satisfying the customer needs
profitably
Marketing Mix correct answers 4Ps (Product, Price, Place, Promotion)
can be added or subtracted to create desired marketing strategy
Advertising strategy correct answers Objective declares what the advertisers wants to achieve
with respect to consumer awareness, attitude, and preference
, It shows how it wants to get to the end result
Externalities correct answers Benefit or harm causes by the sale or consumption of products to
people who were not involved in the transaction (didn't pay for the product)
Branding correct answers A marketing function that identifies products and their source and
differentiates them from other products (your name)
Preindustrial Age correct answers beging of written history - start of 19th century
invention of paper, printing press, increased literacy, made written advertising more popular
Industrializing age correct answers Mid 1700's- end of WWI
manufacturers were primarily concerned with production
Industrial Age correct answers First 70 years of 20th century
large growth and maturation of US industrial base
New inexpensive brands of luxury and convince, aka consumer packaged goods
Consumer packaged goods correct answers Packaging, food, beverages heal and beauty care,
cleaning products
Product Differentiation correct answers Manufacturers portraying their brands as different from
and better than similar competitive products through:
advertising, packaging, or physical product differences
Unique Selling Proposition (USP) correct answers Differences between other products, benefits
that make products different from each other so a person might pick one thing over another
Market Segmentation correct answers Strategy of identifying groups of people or organizations
with certain shared needs and characteristics within the broad markets for consumer or business
products and aggregating these groups into larger market segments according to their mutual
interest in the products utility
Positioning correct answers Association of a brands features and benefits with a particular set of
consumer needs, clearly differentiating it from the competition on the mind of the consumer
Postindustrial Age correct answers Period of cataclysmic change in 1980s
people become aware of the environment and cared
Demarketing correct answers Term coined during the energy shortage 1970-1980
advertising was used to slow down the use of products
Marketing Communications correct answers Various effort and tools used to communicate with
customers and prospects (newspaper ads, event sponsorship, publicity, telemarketing, digital ads,
coupons, ext.)
Advertising correct answers The structured and composed non personal communication of
information. Usually paid for and usually persuasive in nature. It is about (products, services and
ideas)
Consumers correct answers People who buy products and services for their own, or someone's
personal use
Public Service Announcement (PSA) correct answers advertising servicing the public interest,
often for nonprofit organizations, carried by the media at no charge
Goods correct answers Tangible products, soap, suits, and soft drinks
Services correct answers Bundle of benefits that may or may not be physical, temporary in
nature, and come from the completion of a task
Ideas correct answers Economic, political, religious or social viewpoints that advertising may
attempt to sell
Product correct answers good or service a company sells
Medium correct answers communication vechile
Word of Mouth (WOM) correct answers passing info, especially product recommendations in an
informal, unpaid, personal manner
Mass Media correct answers Print or broadcasting media that reach very large audiences (radio,
TV, magazines, billboards)
Marketing correct answers Organizational function and a set of processes for creating,
communicating and delivering value to customers and for managing customer relationships in a
way that benefits the organization and stakeholders
Process correct answers Sequence of actions or methods aimed at satisfying the customer needs
profitably
Marketing Mix correct answers 4Ps (Product, Price, Place, Promotion)
can be added or subtracted to create desired marketing strategy
Advertising strategy correct answers Objective declares what the advertisers wants to achieve
with respect to consumer awareness, attitude, and preference
, It shows how it wants to get to the end result
Externalities correct answers Benefit or harm causes by the sale or consumption of products to
people who were not involved in the transaction (didn't pay for the product)
Branding correct answers A marketing function that identifies products and their source and
differentiates them from other products (your name)
Preindustrial Age correct answers beging of written history - start of 19th century
invention of paper, printing press, increased literacy, made written advertising more popular
Industrializing age correct answers Mid 1700's- end of WWI
manufacturers were primarily concerned with production
Industrial Age correct answers First 70 years of 20th century
large growth and maturation of US industrial base
New inexpensive brands of luxury and convince, aka consumer packaged goods
Consumer packaged goods correct answers Packaging, food, beverages heal and beauty care,
cleaning products
Product Differentiation correct answers Manufacturers portraying their brands as different from
and better than similar competitive products through:
advertising, packaging, or physical product differences
Unique Selling Proposition (USP) correct answers Differences between other products, benefits
that make products different from each other so a person might pick one thing over another
Market Segmentation correct answers Strategy of identifying groups of people or organizations
with certain shared needs and characteristics within the broad markets for consumer or business
products and aggregating these groups into larger market segments according to their mutual
interest in the products utility
Positioning correct answers Association of a brands features and benefits with a particular set of
consumer needs, clearly differentiating it from the competition on the mind of the consumer
Postindustrial Age correct answers Period of cataclysmic change in 1980s
people become aware of the environment and cared
Demarketing correct answers Term coined during the energy shortage 1970-1980
advertising was used to slow down the use of products
