Advertising Exam 1 || All Questions Answered Correctly.
Firms communicate over devices like smart phones and tablets to develop opportunities in:
broadcast media.
mobile marketing.
personal selling.
print media. correct answers mobile marketing
Which of the following is true regarding advertising?
Advertising is external to the social interaction process.
Advertising is solely responsible for the increase of product sales.
Advertising must consider audience categories for its communications.
Advertising is a simple communication process. correct answers Advertising must consider
audience categories for its communications.
Public service announcements (PSAs):
are a type of advertising that are run by nonprofit organizations.
are commercial the way that ads are.
attempt only to persuade and not to inform.
are not "paid media" like advertisements are. correct answers are not "paid media" like
advertisements are.
A broad, unpaid message reminding consumers to wear their seat belt is an example of:
a mobile advertisement.
influencer marketing.
personal selling.
a public service announcement. correct answers a public service announcement.
Which of the following is an essential criterion for communication to be considered an
advertisement?
The communication must be noncommercial.
It must be paid communication.
The message conveyed must have a headline.
It must involve face-to-face communication. correct answers It must be paid communication.
Based on the criteria that define advertising, which of the following examples would be
considered advertising?
A candidate for city council going door-to-door urging people to vote for her
A car manufacturer stating the efficiency of its product to motivate customers to make a
purchase
A public service announcement about the dangers of talking on the phone while driving
An actor being interviewed on television about his campaign to aid people with physical
disabilities correct answers A car manufacturer stating the efficiency of its product to motivate
customers to make a purchase
Integrated brand promotion (IBP) is:
,the collaboration of two or more brands within a single advertisement with the intent of sharing
costs.
the coordination of a number of promotional tools to create pervasive brand exposure.
a company's decision to focus on a wide range of traditional advertising forms to replace
nontraditional forms.
a unique concept seen mainly in local advertising campaigns. correct answers the coordination of
a number of promotional tools to create pervasive brand exposure.
Which of the following is true of integrated brand promotion (IBP)?
It is a simple process.
It uses promotional tools that do not need to be evaluated.
It prevents the exposure of a brand.
It creates synergy by having a consistent image or message. correct answers It creates synergy by
having a consistent image or message.
The two basic sections of the mass-mediated communication model are:
primary demand and selective demand.
advertiser and consumer.
internal position and external position.
production and reception. correct answers production and reception.
In the model of mass-mediated communication, the:
producers of the message control the reception of the content.
producers of the message control the interpretation of the content.
consumers interpret ads in a way that makes sense to them individually and serves their needs.
receivers' interpretations are invariably compatible with what the producer intended to convey.
correct answers consumers interpret ads in a way that makes sense to them individually and
serves their needs.
There is a production source, a message, encoding, and decoding in a model of:
mass-mediated communication.
cooperative advertising.
a focus group.
a sponsorship. correct answers mass-mediated communication.
The promotional tool used most often to communicate with members of a trade channel is
personal selling. Which of the following is a reason behind this?
Personal selling is the most inexpensive form of communication.
Members of trade channels are the most conspicuous audience.
Members of trade channels are the target audience for producers of only household products.
The target audience is fairly small and easy to identify. correct answers The target audience is
fairly small and easy to identify.
Members of trade channels include:
not-for-profit businesses.
retailers.
, household consumers.
government officials. correct answers retailers
Which of the following is considered as a member of a trade channel?
Wholesalers
Household consumers
Government employees
Philanthropic groups correct answers Wholesalers
Which of the following is an example of international advertising?
Crispy Cracks promoting their new line of cracker at the Olympics
Flextronic advertising its flat-screen TVs in different states of a country
DetergentPro creating different versions of its new detergent ad for various countries
Tennis Fashion Inc. featuring its "unicorn" logo on gear worn by tennis players correct answers
DetergentPro creating different versions of its new detergent ad for various countries
When national companies share the expenses of advertising with local merchants, they are taking
part in:
brand extensions.
international advertising.
cooperative advertising.
trade channeling. correct answers cooperative advertising.
Which of the following is one of the four areas of responsibility in the marketing mix?
Privacy
Permissions
People
Promotions correct answers Promotions
Which of the following is an example of a brand extension?
The manufacturers of Cocoa Flakes, a popular cereal, launches a cookie called "Cocoa Crunch"
in a new product category.
Tracker, a company selling security systems, advertises its product on a local television network.
Dog Handler, a manufacturer of leashes for dogs, collaborates with a competitor to expand its
market base.
Blossoms, a women's perfume line, advertises its new line through sales promotions and point-
of-purchase advertising at department stores. correct answers The manufacturers of Cocoa
Flakes, a popular cereal, launches a cookie called "Cocoa Crunch" in a new product category.
Market segmentation is the process of:
creating advertising strategies to reach out to a wide consumer base.
creating a new product line that is relatively different from the firm's existing product line.
identifying competitors in the market that could be possible threats to the success of the
company.
dividing a large, diverse market into smaller markets based on similarities. correct answers
dividing a large, diverse market into smaller markets based on similarities.
Firms communicate over devices like smart phones and tablets to develop opportunities in:
broadcast media.
mobile marketing.
personal selling.
print media. correct answers mobile marketing
Which of the following is true regarding advertising?
Advertising is external to the social interaction process.
Advertising is solely responsible for the increase of product sales.
Advertising must consider audience categories for its communications.
Advertising is a simple communication process. correct answers Advertising must consider
audience categories for its communications.
Public service announcements (PSAs):
are a type of advertising that are run by nonprofit organizations.
are commercial the way that ads are.
attempt only to persuade and not to inform.
are not "paid media" like advertisements are. correct answers are not "paid media" like
advertisements are.
A broad, unpaid message reminding consumers to wear their seat belt is an example of:
a mobile advertisement.
influencer marketing.
personal selling.
a public service announcement. correct answers a public service announcement.
Which of the following is an essential criterion for communication to be considered an
advertisement?
The communication must be noncommercial.
It must be paid communication.
The message conveyed must have a headline.
It must involve face-to-face communication. correct answers It must be paid communication.
Based on the criteria that define advertising, which of the following examples would be
considered advertising?
A candidate for city council going door-to-door urging people to vote for her
A car manufacturer stating the efficiency of its product to motivate customers to make a
purchase
A public service announcement about the dangers of talking on the phone while driving
An actor being interviewed on television about his campaign to aid people with physical
disabilities correct answers A car manufacturer stating the efficiency of its product to motivate
customers to make a purchase
Integrated brand promotion (IBP) is:
,the collaboration of two or more brands within a single advertisement with the intent of sharing
costs.
the coordination of a number of promotional tools to create pervasive brand exposure.
a company's decision to focus on a wide range of traditional advertising forms to replace
nontraditional forms.
a unique concept seen mainly in local advertising campaigns. correct answers the coordination of
a number of promotional tools to create pervasive brand exposure.
Which of the following is true of integrated brand promotion (IBP)?
It is a simple process.
It uses promotional tools that do not need to be evaluated.
It prevents the exposure of a brand.
It creates synergy by having a consistent image or message. correct answers It creates synergy by
having a consistent image or message.
The two basic sections of the mass-mediated communication model are:
primary demand and selective demand.
advertiser and consumer.
internal position and external position.
production and reception. correct answers production and reception.
In the model of mass-mediated communication, the:
producers of the message control the reception of the content.
producers of the message control the interpretation of the content.
consumers interpret ads in a way that makes sense to them individually and serves their needs.
receivers' interpretations are invariably compatible with what the producer intended to convey.
correct answers consumers interpret ads in a way that makes sense to them individually and
serves their needs.
There is a production source, a message, encoding, and decoding in a model of:
mass-mediated communication.
cooperative advertising.
a focus group.
a sponsorship. correct answers mass-mediated communication.
The promotional tool used most often to communicate with members of a trade channel is
personal selling. Which of the following is a reason behind this?
Personal selling is the most inexpensive form of communication.
Members of trade channels are the most conspicuous audience.
Members of trade channels are the target audience for producers of only household products.
The target audience is fairly small and easy to identify. correct answers The target audience is
fairly small and easy to identify.
Members of trade channels include:
not-for-profit businesses.
retailers.
, household consumers.
government officials. correct answers retailers
Which of the following is considered as a member of a trade channel?
Wholesalers
Household consumers
Government employees
Philanthropic groups correct answers Wholesalers
Which of the following is an example of international advertising?
Crispy Cracks promoting their new line of cracker at the Olympics
Flextronic advertising its flat-screen TVs in different states of a country
DetergentPro creating different versions of its new detergent ad for various countries
Tennis Fashion Inc. featuring its "unicorn" logo on gear worn by tennis players correct answers
DetergentPro creating different versions of its new detergent ad for various countries
When national companies share the expenses of advertising with local merchants, they are taking
part in:
brand extensions.
international advertising.
cooperative advertising.
trade channeling. correct answers cooperative advertising.
Which of the following is one of the four areas of responsibility in the marketing mix?
Privacy
Permissions
People
Promotions correct answers Promotions
Which of the following is an example of a brand extension?
The manufacturers of Cocoa Flakes, a popular cereal, launches a cookie called "Cocoa Crunch"
in a new product category.
Tracker, a company selling security systems, advertises its product on a local television network.
Dog Handler, a manufacturer of leashes for dogs, collaborates with a competitor to expand its
market base.
Blossoms, a women's perfume line, advertises its new line through sales promotions and point-
of-purchase advertising at department stores. correct answers The manufacturers of Cocoa
Flakes, a popular cereal, launches a cookie called "Cocoa Crunch" in a new product category.
Market segmentation is the process of:
creating advertising strategies to reach out to a wide consumer base.
creating a new product line that is relatively different from the firm's existing product line.
identifying competitors in the market that could be possible threats to the success of the
company.
dividing a large, diverse market into smaller markets based on similarities. correct answers
dividing a large, diverse market into smaller markets based on similarities.
