UPDATED ACTUAL Questions and
CORRECT Answers
Attract, engage, delight - CORRECT ANSWER - WHAT ARE THE STAGS OF
INBOUND METHODOLOGY?;
Monetization - CORRECT ANSWER - FILL IN THE BLANK: INBOUND IS
KNOWLEDGE ______?;
All departments - CORRECT ANSWER - WHICH DEPARTMENTS SHOULD BE
INVOLVED IN CREATING CONTENT
You focus on bringing prospects and customers to your social pages or website through relevant
and helpful content - CORRECT ANSWER - WHAT OCCURS DURING THE
ATTRACT STAGE OF INBOUND METHODOLOGY?
The engage stage begins when a prospect or customer takes a desired action - CORRECT
ANSWER - WHEN DOES THE ENGAGE STAGE OF THE INBOUND
METHODOLOGY BEGIN?
false - CORRECT ANSWER - TRUE OR FALSE? AS BUYING BEHAVIOR
CHANGES, THE INBOUND PHILOSOPHY WILL ALSO EVOLVE?
All of the above - CORRECT ANSWER - WHAT IS THE PURPOSE OF THE DELIGHT
STAGE OF THE INBOUND METHODOLOGY?
true - CORRECT ANSWER - TRUE OR FALSE? MOST BUYERS START
RESEARCHING POTENTIAL SOLUTIONS BEFORE THEY MEET WITH A
SALESPERSON?
, flywheel - CORRECT ANSWER - FILL IN THE BLANK: THE INBOUND
METHODOLOGY IS A ________
current customer base - CORRECT ANSWER - FILL IN THE BLANK: YOUR _____ IS
YOUR STRONGEST ACQUISITION LEVER?
the only way to make your company operate like a flywheel is to use inbound techniques -
CORRECT ANSWER - WHAT IS THE RELATIONSHIP BETWEEN THE INBOUND
METHODOLOGY AND THE CONCEPT OF A FLYWHEEL?
movement through a funnel immediately stops when things stop flowing into the top of the
funnel - CORRECT ANSWER - WHICH OF THE FOLLOWING IS A PROBLEM
WITH THINKING OF YOUR BUSINESS AS A FUNNEL?
false - CORRECT ANSWER - TRUE OR FALSE? ATTRACTING IS THE ROLE OF
MARKETING. ENGAGING IS THE ROLE OF SALES. DELIGHTING IS THE ROLE OF
SERVICES
flywheels are able to stand unsupported for an indefinite amount of time - CORRECT
ANSWER - WHICH OF THE FOLLOWING IS NOT A REASON TO THINK OF
YOUR BUSINESS AS A FLYWHEEL?
false- some customers are inherently difficult to work with, but thinking of your company as a
flywheel will encourage your teams to provide as good of an experience as possible even to your
most difficult customers - CORRECT ANSWER - TRUE OR FALSE? EVERY
CUSTOMER HAS TO HAVE A FANTASTIC EXPERIENCE IN ORDER FOR YOUR
COMPANY'S FLYWHEEL TO ACCELERATE
standardize, contextualize, optimize, personalize, empathize - CORRECT ANSWER -
WHAT ARE THE FIVE INBOUND PRINCIPLES?