Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691

,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
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ion Solomon gi




Consumer Behavior, 13e (Solomon) gi gi gi


Chapter 2 Consumer and Social Well-Being
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1) Which act makes it illegal for American executives to bribe foreigners to gain business?
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A) Lanham Act gi


B) Foreign Corrupt Practices Act gi gi gi


C) Patriot Act gi


D) Robinson-
Patman Act Answer: B gi gi g i


Diff: 1 gi


LO: 2.1: Ethical business is good business. AACS
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B: Application of knowledge
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2) Rules of conduct that guide actions in the marketplace are called
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A) social obligation gi


B) social responsibility gi


C) business ethics gi


D) social awareness gi


Answer: C
gi g i


Diff: 1 gi


LO: 2.1: Ethical business is good business. AACS
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B: Ethical understanding and reasoning
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3) The importance people attach to worldly possessions is called
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A) ego products gi


B) materialism
C) needs
D) wants A gi


nswer: B gi gi


Diff: 1 gi


LO: 2.1: Ethical business is good business. AACS
g i gi gi gi gi gi gi


B: Application of knowledge
g i gi gi




4) Though the Organization for Economic Cooperation and Development (OECD) outlaws
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bribery in business practices, it is still common in
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A) Japan
B) Mexico
C) Germany
D) All of the above
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Answer: D g i


Diff: 1 gi


LO: 2.1: Ethical business is good business. AACS
g i gi gi gi gi gi gi


B: Ethical understanding and reasoning
g i gi gi gi




1
Copyright © 2020 Pearson Education, Inc.
gi gi gi gi gi



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,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
gi gi gi gi gi gi gi gi gi gi gi


ion Solomon gi




5) The U.S. government is trying to encourage businesses and consumers to select green cleaning
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products, which of the following are examples of company's pursuing such products?
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A) Arm & Hammer gi gi


B) Unilever
C) Nestle
D) SC Johnson & Co. gi gi gi


Answer: D g i


Diff: 3 gi


LO: 2.1: Ethical business is good business. AACS
g i gi gi gi gi gi gi


B: Application of knowledge
g i gi gi




6) Business ethics are rules of conduct published by the Better Business Bureau that guide
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actions in the marketplace.
i gi gi gi


Answer: FALSE Di gi gi


ff: 2 gi


LO: 2.1: Ethical business is good business. AACS
g i gi gi gi gi gi gi


B: Ethical understanding and reasoning
g i gi gi gi




7) Products meet existing needs, and marketing activities only help to communicate their
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availability.
Answer: TRUE Dif gi gi


f: 1gi


LO: 2.1: Ethical business is good business. AACS
g i gi gi gi gi gi gi


B: Ethical understanding and reasoning
g i gi gi gi




8) Advertising is a service for which consumers are willing to pay because the information it
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provides reduces their search time.
i gi gi gi gi


Answer: TRUE Dif gi gi


f: 1gi


LO: 2.1: Ethical business is good business. AACS
g i gi gi gi gi gi gi


B: Application of knowledge
g i gi gi




9) What is the role of a product and how does it relate to marketing activities?
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Answer: Products meet existing needs, and marketing activities only help to communicate their
g i gi gi gi gi gi gi gi gi gi gi gi gi


availability. The economics of information perspective regards advertising as an important sour
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ce of consumer information learning. This view emphasizes the economic cost of the time we s
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pend to search for products. Accordingly, advertising is a service for which consumers are willi
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ng to pay because the information it provides reduces their search time.
gi gi gi gi gi gi gi gi gi gi gi


Diff: 2 gi


LO: 2.1: Ethical business is good business. AACS
g i gi gi gi gi gi gi


B: Application of knowledge
g i gi gi




2
Copyright © 2020 Pearson Education, Inc. gi gi gi gi gi



mynursytest.store

, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
gi gi gi gi gi gi gi gi gi gi gi


ion Solomon gi




10) If you are unhappy with a product or service, what are your three possible courses of action?
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Answer: You may use a voice response, private response, or third-
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party response. The voice response is the best for the marketer because it enables a correction t
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o the problem.
gi gi


Diff: 1 gi


LO: 2.1: Ethical business is good business. AACS
g i gi gi gi gi gi gi


B: Application of knowledge
g i gi gi




11) Explain why advertising is necessary. gi gi gi gi


Answer: Advertising helps to communicate products' availability and usefulness.
g i gi gi gi gi gi gi gi gi


Diff: 3 gi


LO: 2.1: Ethical business is good business. AACS
g i gi gi gi gi gi gi


B: Application of knowledge
g i gi gi




12) When consumers are unhappy with a product, they boycott the product and/or store and
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express dissatisfaction to friends. This is called a
i gi response. gi gi gi gi gi gi gi


A) private
B) third-party
C) voice
D) public gi


Answer: A gi


Diff: 1
gi gi


LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their b
g i gi gi gi gi gi gi gi gi gi gi gi gi gi gi gi


usiness activities. gi


AACSB: Application of knowledge g i gi gi




13) When consumers are unhappy with a product, they may file a complaint in the form of legal
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action, Better Business Bureau complaint, or publishing a negative review. This is called a
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response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
gi g i gi


Diff: 1 gi


LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their b
g i gi gi gi gi gi gi gi gi gi gi gi gi gi gi gi


usiness activities. gi


AACSB: Application of knowledge g i gi gi




3
Copyright © 2020 Pearson Education, Inc.
gi gi gi gi gi



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