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COLA COLA TNC CASE STUDY

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FMCG
Fast-moving consumer goods. Items such as packaged foods, beverages
toiletries, and over-counter drugs. Usually have a short shelf life- either through
high demand or fast deterioration.
Nestle FMCG
They are the fastest-moving consumer goods company, generating over US $93
billion net sales in 2020.
How much does Coca-Cola sell every day?
1.9billion products from their brand.
About coca cola.
American company, created in 1886. Made by a pharmacist who created the
syrup, which then just needed water added to it. (making it easy to transport to
bottling facilities, important for spatial distribution).
Coca colas spatial distribution
139,600 associates around the world, 50% outside the US. Headquarters in
Atlanta.
Coca cola, Shanghai
Invested 90$ research and development centre here in March 2009. Emerging
market so they saw the benefit of looking toward China, they saw the growth
potential.
Positive social impact of coca cola.
Training and education programmes. For example, the global commitment to
empowerment of 5 million female entrepreneurs. The coca colas Foundation
awards grants to companies throughout the world. Massive employment
opportunities both in direct and indirect industries.
Positive economic impact of coca cola.

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