EXAM COMPLETE EXAM QUESTIONS WITH
DETAILED VERIFIED ANSWERS /ALREADY
GRADED
· According to MPS, "a meeting or event with at least one group of face-to-face participants,
connecting with other participants in one or more locations" is a: - (answers)Hybrid
When categorizing the spectrum of events, what is the key deciding factor: - (answers)The
audience
T or F? In a virtual event the audience is entirely online, although hosts and presenters may in
fact be in the same location: - (answers)True
Broadcast events are often said to have two audiences. What is the typical audience for an
awards event? - (answers)The viewing audience
A "video broadcast of an event over the internet" is - (answers)A webcast
T or F? When designed an event, it's only important to get stakeholder input from sponsors,
sales, etc. You don't need to consult the attendees. - (answers)False
T or F? When create a virtual event, you can immediately start by significantly reducing your
budgets: - (answers)False
Stakeholder input is an important component. How would you define an internal stakeholder? -
(answers)Your marketing, sales, C-level teams
In order to price your event properly, you need to engage in a: - (answers)Competitive analysis
,T or F? Production value should probably be the lowest on your priority list. People are use to
seeing low-quality videos online. - (answers)False
When setting your budgets for online events, you can always plan on... - (answers)None of the
above
T or F? "The more interactivity you have, the more staff you need" is... - (answers)True
A speaker prep call: - (answers)Is an important pre-event step, whether or not the speaker has
"done this before."
When considering vendors: - (answers)Create a strategy for the event before approaching
platforms for registration and/or streaming.
The role of the virtual moderator/host: - (answers)Requires strong consideration of the attendees
and how they'll be engaged.
Which of the following are considered part of your "planning team": - (answers)Staff to develop
the strategy, goals, and event metrics
Checking in with presenters, verifying speaking times, and checking for appropriate audiovisual
setups are the responsibility of the: - (answers)Speaker management team
T or F? Most free online events have low production values. - (answers)False
Sponsors: - (answers)Can be carefully included as breakout speakers
, When converting from a traditional to an online event, to best communicate you should: -
(answers)Communicate early, and often, with the original attendees
T or F? An attendee "persona" should be imaginary and based on the experiences of the planner:
- (answers)False
Which of the following best describes the relationship between marketing and design: -
(answers)Marketing helps you get the attendees, design helps you keep them
T or F? Get creative with your traditional mailed marketing, use fun touches like glitter bombs. -
(answers)False
Which of the following about social media is not true: - (answers)Be on as many platforms as
possible to increase your reach
T or F? If a social media post is doing poorly compared to others, you should immediately boost
it with paid promotion so it looks like it's doing well. - (answers)False
Which of the following is not part of the definition of audience engagement for this course? -
(answers)Provide a friction-free platform experience
T or F? The most important place to start with an event is the theme. - (answers)False
Which of the following is an example of "the way" of having an online event? - (answers)All of
these are reasons for having online events
What thinking about audience engagement online, which is correct? - (answers)Take more
frequent breaks, clearly built into the agenda, with thought given to meals and in-break activities