Test Bank For Consumer Behavior: Buying, Having, Being 13th Edition All Chapters - 9780135225691

,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
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ion Solomon fi




Consumer Behavior, 13e (Solomon) fi fi fi


Chapter 2 Consumer and Social Well-Being fi fifi fi fi fi




1) Which act makes it illegal for American executives to bribe foreigners to gain business?
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A) Lanham Act fi


B) Foreign Corrupt Practices Act fi fi fi


C) Patriot Act fi


D) Robinson-
Patman Act Answer: B fi fi f i


Diff: 1 fi


LO: 2.1: Ethical business is good business. AACSB
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: Application of knowledge
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2) Rules of conduct that guide actions in the marketplace are called
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A) social obligation fi


B) social responsibility fi


C) business ethics fi


D) social awareness fi f


Answer: C
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Diff: 1 fi


LO: 2.1: Ethical business is good business. AACS
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B: Ethical understanding and reasoning
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3) The importance people attach to worldly possessions is called
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A) ego products fi


B) materialism
C) needs
D) wants A fi


nswer: B fi fi


Diff: 1 fi


LO: 2.1: Ethical business is good business. AACSB
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: Application of knowledge
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4) Though the Organization for Economic Cooperation and Development (OECD) outlaws b
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ribery in business practices, it is still common in
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A) Japan
B) Mexico
C) Germany
D) All of the above fi fi fi fi


Answer: D f i


Diff: 1 fi


LO: 2.1: Ethical business is good business. AACS
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B: Ethical understanding and reasoning
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1
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,DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
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ion Solomon fi




5) The U.S. government is trying to encourage businesses and consumers to select green cleaning p
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roducts, which of the following are examples of company's pursuing such products?
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A) Arm & Hammer fi fi


B) Unilever
C) Nestle
D) SC Johnson & Co. fi fi fi


Answer: D f i


Diff: 3 fi


LO: 2.1: Ethical business is good business. AACSB
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: Application of knowledge
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6) Business ethics are rules of conduct published by the Better Business Bureau that guide a
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ctions in the marketplace.
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Answer: FALSE Di fi fi


ff: 2 fi


LO: 2.1: Ethical business is good business. AACS
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B: Ethical understanding and reasoning
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7) Products meet existing needs, and marketing activities only help to communicate their a
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vailability.
Answer: TRUE Dif fi fi


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fi


LO: 2.1: Ethical business is good business. AACS
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B: Ethical understanding and reasoning
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8) Advertising is a service for which consumers are willing to pay because the information it p
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rovides reduces their search time.
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Answer: TRUE Dif fi fi


f: 1
fi


LO: 2.1: Ethical business is good business. AACSB
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: Application of knowledge
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9) What is the role of a product and how does it relate to marketing activities?
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Answer: Products meet existing needs, and marketing activities only help to communicate their a
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vailability. The economics of information perspective regards advertising as an important source
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of consumer information learning. This view emphasizes the economic cost of the time we spend
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to search for products. Accordingly, advertising is a service for which consumers are willing to pa
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y because the information it provides reduces their search time.
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Diff: 2 fi


LO: 2.1: Ethical business is good business. AACSB
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: Application of knowledge
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2
Copyright © 2020 Pearson Education, Inc. fi fi fi fi fi



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, DOWNLOAD THE Test Bank for Consumer Behavior Buying Having Being 13th Edit
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ion Solomon fi




10) If you are unhappy with a product or service, what are your three possible courses of action? A
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nswer: You may use a voice response, private response, or third-
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party response. The voice response is the best for the marketer because it enables a correction to t
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he problem.fi


Diff: 1 fi


LO: 2.1: Ethical business is good business. AACSB
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: Application of knowledge
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11) Explain why advertising is necessary. fi fi fi fi


Answer: Advertising helps to communicate products' availability and usefulness. D
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iff: 3 fi


LO: 2.1: Ethical business is good business. AACSB
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: Application of knowledge
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12) When consumers are unhappy with a product, they boycott the product and/or store and e
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xpress dissatisfaction to friends. This is called a
fi response. fi fi fi fi fi fi fi


A) private
B) third-party
C) voice
D) public fi


Answer: A fi f


Diff: 1
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LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their busi
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ness activities. fi


AACSB: Application of knowledge f i fi fi




13) When consumers are unhappy with a product, they may file a complaint in the form of legal ac
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tion, Better Business Bureau complaint, or publishing a negative review. This is called a
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response.
A) private
B) third-party
C) voice
D) complaint
Answer: B
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Diff: 1 fi


LO: 2.2: Marketers have an obligation to provide safe and functional products as part of their busi
f i fi fi fi fi fi fi fi fi fi fi fi fi fi fi fi


ness activities. fi


AACSB: Application of knowledge f i fi fi




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