Online Public Relations Exam Questions with Verified Answers Graded A+ (Latest Update 2024-2025)
Public Relations (Harlow 1976) - Answers distinctive management function which helps to establish and
maintain mutual lines of communication, understanding, acceptance and cooperation between an
organization and it's publics
Reputatio - Answers results of what you do, say an what others say about you/ beliefs and opinion
someone has about another person, organization or object/ based on behavior, communication and
type of relationships
organization-public relationship - Answers state between organization and key publics in which the
actions of either entity impact the economic, social, political and/or cultural well being of the other
entity
5 concepts of PR - Answers management function, two-way communication, planned activity, research
based social science, social responsible
(corporate) image - Answers external focus: what public or stakeholders think about the organization
(corporate) identity - Answers internal focus: what employees think and how they behave -> forms basis
of organization focus
4 keysteps of PR process - Answers research: understanding issues of publics and challenges,
planning/strategy: objective setting and messaging, communication/implementation: executing variety
of channels/platforms, evaluating: measuring effectiveness of activities
corporate level of PR - Answers strategic, building reputation and relationships across the entire
organization, managers seek to operationalizes purpose and values by making managerial decisions ->
take SHs view into account
consumer level of PR - Answers helping to sell products and services
organizational onion - Answers outer layer: reputation, next: all other publics and SHs, next: customers,
Inner layer: employees
marketing & pr activities overlap diagram - Answers A: corporate advertising, B: direct marketing, C:
distribution, logistics, pricing and product development, D: corporate PR, E: marketing PR, F: mass media
advertising
PR (Grunig & Hunt) - Answers management of communication between an organization and its publics
internal communication - Answers managed communication system, where employees are regarded as
a public or SHs group with the intention of creating common understanding and commitment towards
defined goals
ways internal communication can help - Answers legal compliance, keeping employees, supporting
collaboration, creating advocates, supporting changes
, IC communicator tracks: - Answers input: resources, satisfaction: is the communication helpful, outputs:
how much communication and quality of it, outtakes: understanding of the communication, outcomes:
what changes
SMART - Answers specific, measurable, achieved, realistic, timed
IC value chain - Answers understanding audience & providing intelligence -> planning & coordination ->
message clarity & consistency -> tools & processes -> evaluation & predictive data
4 steps to succesful IC 9(O'Marchu) - Answers developing strategy/ objective setting, know the business
of the business: value of IC, select appropriate communication tools, evaluate
moral rules - Answers helps to structure social relations and decision that organizations make, have to
take them into account
utilitarianism/ consequentionalist perspective (Bentham & Mill) - Answers asses moral right and wrong
in terms of consequences of action/ an actions is good to the extent that is causes more good than ill/
greatest happiness for greatest number
deontological/ non-consequentionalist (Kant) - Answers motivation determines whether an action is
good or bad. it can become a universal law (Universal rights: life, liberty, property)
categorical imperative - Answers an action is moral if you can make your reason for acting into a rule
that everyone can follow
cultural relativism - Answers no objective standard, but subjective views on right or wrong that are
shaped by social and cultural environment
Model of individual moral development (Snell) - Answers 1. punishment avoidance 2. maximize own
personal advantage 3. reading unwritten rules 4. decision subjective to rules, regulations and laws 5.
principled, utilitarian way 6. philosophical, member of community, value individual reflection
apprenticeship/pre-technocratic professional education model - Answers education takes place on the
job with some associated learning at relevant institution
technocratic professional education model - Answers systematic knowledge base founded on academic
principles
post-technocratic professional education model - Answers emphasizes professional competence and
bridges the gap between education and employement
CSR 5 elements - Answers 1. voluntary practices 2. responsible to repair the wrongs caused by the
organization 3. accountable for economic, environmental & social impact 4. creating social value 5.
stakeholder value
ethical motivation of CSR - Answers CSR driven by intrinsical and extrinsic values of company -> duty
society
Public Relations (Harlow 1976) - Answers distinctive management function which helps to establish and
maintain mutual lines of communication, understanding, acceptance and cooperation between an
organization and it's publics
Reputatio - Answers results of what you do, say an what others say about you/ beliefs and opinion
someone has about another person, organization or object/ based on behavior, communication and
type of relationships
organization-public relationship - Answers state between organization and key publics in which the
actions of either entity impact the economic, social, political and/or cultural well being of the other
entity
5 concepts of PR - Answers management function, two-way communication, planned activity, research
based social science, social responsible
(corporate) image - Answers external focus: what public or stakeholders think about the organization
(corporate) identity - Answers internal focus: what employees think and how they behave -> forms basis
of organization focus
4 keysteps of PR process - Answers research: understanding issues of publics and challenges,
planning/strategy: objective setting and messaging, communication/implementation: executing variety
of channels/platforms, evaluating: measuring effectiveness of activities
corporate level of PR - Answers strategic, building reputation and relationships across the entire
organization, managers seek to operationalizes purpose and values by making managerial decisions ->
take SHs view into account
consumer level of PR - Answers helping to sell products and services
organizational onion - Answers outer layer: reputation, next: all other publics and SHs, next: customers,
Inner layer: employees
marketing & pr activities overlap diagram - Answers A: corporate advertising, B: direct marketing, C:
distribution, logistics, pricing and product development, D: corporate PR, E: marketing PR, F: mass media
advertising
PR (Grunig & Hunt) - Answers management of communication between an organization and its publics
internal communication - Answers managed communication system, where employees are regarded as
a public or SHs group with the intention of creating common understanding and commitment towards
defined goals
ways internal communication can help - Answers legal compliance, keeping employees, supporting
collaboration, creating advocates, supporting changes
, IC communicator tracks: - Answers input: resources, satisfaction: is the communication helpful, outputs:
how much communication and quality of it, outtakes: understanding of the communication, outcomes:
what changes
SMART - Answers specific, measurable, achieved, realistic, timed
IC value chain - Answers understanding audience & providing intelligence -> planning & coordination ->
message clarity & consistency -> tools & processes -> evaluation & predictive data
4 steps to succesful IC 9(O'Marchu) - Answers developing strategy/ objective setting, know the business
of the business: value of IC, select appropriate communication tools, evaluate
moral rules - Answers helps to structure social relations and decision that organizations make, have to
take them into account
utilitarianism/ consequentionalist perspective (Bentham & Mill) - Answers asses moral right and wrong
in terms of consequences of action/ an actions is good to the extent that is causes more good than ill/
greatest happiness for greatest number
deontological/ non-consequentionalist (Kant) - Answers motivation determines whether an action is
good or bad. it can become a universal law (Universal rights: life, liberty, property)
categorical imperative - Answers an action is moral if you can make your reason for acting into a rule
that everyone can follow
cultural relativism - Answers no objective standard, but subjective views on right or wrong that are
shaped by social and cultural environment
Model of individual moral development (Snell) - Answers 1. punishment avoidance 2. maximize own
personal advantage 3. reading unwritten rules 4. decision subjective to rules, regulations and laws 5.
principled, utilitarian way 6. philosophical, member of community, value individual reflection
apprenticeship/pre-technocratic professional education model - Answers education takes place on the
job with some associated learning at relevant institution
technocratic professional education model - Answers systematic knowledge base founded on academic
principles
post-technocratic professional education model - Answers emphasizes professional competence and
bridges the gap between education and employement
CSR 5 elements - Answers 1. voluntary practices 2. responsible to repair the wrongs caused by the
organization 3. accountable for economic, environmental & social impact 4. creating social value 5.
stakeholder value
ethical motivation of CSR - Answers CSR driven by intrinsical and extrinsic values of company -> duty
society
