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revenue manager, sales manager, front office manager, reservations manager, and general manager. -
correct answer ✔✔revenue management team for a large hotel
Capacity management, also known as selective overbooking, is strategy hotels use for fling as many
rooms as possible each night, mostly by accepting more reservations than there are actual rooms
available knowing there will be at least a few cancellations and no-shows - correct answer ✔✔true
Discount allocation involves offering discounted rates for specific room types during specific periods. -
correct answer ✔✔true
rack rate (highest rate charged). - correct answer ✔✔true
Duration control places time constraints on reservations in order to accommodate guests who wish to
stay for an extended period - correct answer ✔✔true
demand generators (events and activities) - correct answer ✔✔true
return on investment, or ROI, a measurement by which investors gauge the success of the hotel. - correct
answer ✔✔true
Marketing is the systematic planning, implementation, and control of business activities to promote,
distribute, and price products or services in order to fulfill guests' wants and needs through products
and/or services the hotel can offer. - correct answer ✔✔true
A sale is a transaction between two parties whereby the buyer receives goods and/or services in
exchange for money; it is the ultimate result of marketing. Sales activities focus on converting prospects
to actual paying guests, and this involves direct interaction with prospects to persuade them to purchase
the rooms and related products. In more sophisticated terms, sales is the strategy of meeting needs in an
opportunistic, individual method, driven by human interaction. - correct answer ✔✔true