Sports Management Exam#1 questions
with correct answers
Managing Sport in the 21st Century - correct answer ✔✔*sponsorships
*logos
*professional, collegiate, & starting children out in the sport
*colors
*excitement
* parents
* cannot predict sport
*audience
*facilities
*athletes
*equipment
*competition
*uniforms
*coaching
What is Sport? Council of Europe - correct answer ✔✔"All forms of physical activity which through
casual (informal) or organized participation, aim at expressing or improving physical fitness and mental
well being, forming social relationships or obtaining results in competition at all levels"
What is Sport? Pitts, Fielding, Miller - correct answer ✔✔"Any activity, experience, or business
enterprise for which the primary focus is fitness, recreation, athletics, and leisure related"
Different Kinds of Sports - correct answer ✔✔Nascar, basketball, cheerleading, videogames, X games
How do you think this major is unique or different? - correct answer ✔✔*adapt to issues/problems
,* public relations
*staying on top of new trends (social media)
* have to think of new ways to bring in new audience members in
*can't guarantee customer satisfaction
*social (brings people together)
*financial structure
What skills are necessary to succeed in this major that you
may not need in other majors? - correct answer ✔✔*communication
*networking
How can sports bring people together in a time of
crisis? (i.e.) Hurricane Katrina - correct answer ✔✔*sports uplift your spirits, unpredictable thing you put
your faith and if it makes it, then anything can happen
*distraction
* people rally behind (great PR)
* rivalries between teams ( come together)
How do you think the New Orleans Saints have
contributed to the re-building of the city? - correct answer ✔✔*volunteering
Sport Management - correct answer ✔✔" All people, activities, businesses, and organizations involved in
producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation related"
-Pitts, Fielding, Miller
NASSM - correct answer ✔✔sport management programs
Sport vs. Sports, Management vs. Administration - correct answer ✔✔*housed in different departments,
different philosophies, etc.
*counterproductive to debate
, Unique components of sport management - correct answer ✔✔*sport marketing= the sport product
1.Aspects of sport are intangible. (hard to sell)
2.Sport is subjective and heterogeneous b/c the impressions, experiences, and interpretations may vary.
3.Sports are inconsistent and unpredictable. (calls made)
4.Sport is consumed as it's produced.( be ready for the unexpected i.e. backboards breaking- how are
you going to entertain audience during that time?)
5.Sport involves emotion.
Sport Enterprise Financial Structures: - correct answer ✔✔*revenue comes from TV rights, concessions,
road game guarantees, parking, and merchandise
NCAA breakdown
*81% TV & Marketing rights and fees
* 11% championships
*4% investments
*2% NIT, LLC, Eligibility Center
*1% sales and services
*1% contributions and facilities
Sport Fan Loyalty Index - correct answer ✔✔* measures all the teams in the MLB, NBA,
NHL, and NFL provides apples-to-apples comparisons of the emotional intensity with which fans within a
team's local area support the home team versus corresponding values for fans of other teams in that
market.
* 20% on win/losses
*80% based on pure entertainment, authenticity, fan bonding and history
discretionary funds - correct answer ✔✔money left over after necessary expenditures have been made
ex: after the bills for rent,food, car payment, and insurance
with correct answers
Managing Sport in the 21st Century - correct answer ✔✔*sponsorships
*logos
*professional, collegiate, & starting children out in the sport
*colors
*excitement
* parents
* cannot predict sport
*audience
*facilities
*athletes
*equipment
*competition
*uniforms
*coaching
What is Sport? Council of Europe - correct answer ✔✔"All forms of physical activity which through
casual (informal) or organized participation, aim at expressing or improving physical fitness and mental
well being, forming social relationships or obtaining results in competition at all levels"
What is Sport? Pitts, Fielding, Miller - correct answer ✔✔"Any activity, experience, or business
enterprise for which the primary focus is fitness, recreation, athletics, and leisure related"
Different Kinds of Sports - correct answer ✔✔Nascar, basketball, cheerleading, videogames, X games
How do you think this major is unique or different? - correct answer ✔✔*adapt to issues/problems
,* public relations
*staying on top of new trends (social media)
* have to think of new ways to bring in new audience members in
*can't guarantee customer satisfaction
*social (brings people together)
*financial structure
What skills are necessary to succeed in this major that you
may not need in other majors? - correct answer ✔✔*communication
*networking
How can sports bring people together in a time of
crisis? (i.e.) Hurricane Katrina - correct answer ✔✔*sports uplift your spirits, unpredictable thing you put
your faith and if it makes it, then anything can happen
*distraction
* people rally behind (great PR)
* rivalries between teams ( come together)
How do you think the New Orleans Saints have
contributed to the re-building of the city? - correct answer ✔✔*volunteering
Sport Management - correct answer ✔✔" All people, activities, businesses, and organizations involved in
producing, facilitating, promoting, or organizing any product that is sport, fitness, and recreation related"
-Pitts, Fielding, Miller
NASSM - correct answer ✔✔sport management programs
Sport vs. Sports, Management vs. Administration - correct answer ✔✔*housed in different departments,
different philosophies, etc.
*counterproductive to debate
, Unique components of sport management - correct answer ✔✔*sport marketing= the sport product
1.Aspects of sport are intangible. (hard to sell)
2.Sport is subjective and heterogeneous b/c the impressions, experiences, and interpretations may vary.
3.Sports are inconsistent and unpredictable. (calls made)
4.Sport is consumed as it's produced.( be ready for the unexpected i.e. backboards breaking- how are
you going to entertain audience during that time?)
5.Sport involves emotion.
Sport Enterprise Financial Structures: - correct answer ✔✔*revenue comes from TV rights, concessions,
road game guarantees, parking, and merchandise
NCAA breakdown
*81% TV & Marketing rights and fees
* 11% championships
*4% investments
*2% NIT, LLC, Eligibility Center
*1% sales and services
*1% contributions and facilities
Sport Fan Loyalty Index - correct answer ✔✔* measures all the teams in the MLB, NBA,
NHL, and NFL provides apples-to-apples comparisons of the emotional intensity with which fans within a
team's local area support the home team versus corresponding values for fans of other teams in that
market.
* 20% on win/losses
*80% based on pure entertainment, authenticity, fan bonding and history
discretionary funds - correct answer ✔✔money left over after necessary expenditures have been made
ex: after the bills for rent,food, car payment, and insurance
