Correct Answers.
D-A1: Describe the differences between a mission statement, goals, and objectives for
an event. Correct Answer-The mission statement defines the purpose of the
organization and is generally unchanged overtime.
Goals are broad in general and are expected to be achieved over a long term horizon,
and are used to achieve the mission.
Objectives are specific and narrow and use to achieve a goal objectives tied directly to
evaluation measures.
D-A1: What are the internal and external factors that need to be considered when
determining the feasibility of an event? Correct Answer-Internal factors: history, financial
feasibility, role of the event in the organizations finances and overall strategy, availability
of human resources, commitment, marketing and brand considerations.
External factors: audience, industry, economic context, applicable legislation or
regulatory requirements, economic and social impacts on host communities, risks both
internal or external.
D-A1: What type of requirements are needed to carry out an event? Correct Answer--
Financial Resources
- Human Resources
- Marketing & Public Relations Resources
- Technology Requirements
- Logistical Requirements
- Event Specific Resources
- Legal/Regulatory Requirements
- Evaluation Resources
- Sustainability Resources
- Safety and Security Resources
D-A1: What Information is included in a financial summary for an event? Correct
Answer-How the event will be funded
The financial goal of the event
The event budget
,How will the event respond to budget shortfalls?
How will the event respond to cash flow concerns
The currency that will be used & exchange rate risks.
D-A1: What are key performance indicators (KPI'S)? Correct Answer-Quantifiable
measurements of critical success factors for an organization.
D-A1: How are KPI's used to measure how well the goals and objectives for an event
are being met? Correct Answer-Examples:
Financial Budget v Actual
Evaluation GSS Goal v Actual
D-A2: What is a sustainable event? Correct Answer-And event with a balanced
approach to economic activity, environmental responsibility, and social progress.
Sustainable events also incorporate social aspects, including fair labor practices,
socially responsible procurement practices, charitable contributions, and humanitarian
efforts.
D-A2: What are the benefits of a sustainable event? Correct Answer-Economic savings
through the efficient use of resources and the reduction of waste.
Reducing corporate risk by protecting reputations and being in compliance with
standards and laws.
Contributing to favorable community legacies which can support brand trust and loyalty.
Positive public relations opportunities for meaning for community service projects.
D-A2: What are three major sustainable event standards and protocols, and how do
they compare to each other? Correct Answer-APEX/ASTM checklist approach with nine
standards containing a predetermined set of performance requirements for event
professionals and suppliers.
ISO 20121 process oriented management program for event organizers. Does not
include a predetermined set of performance requirements
GRI EOSS reporting protocol for sustainability measures. Not a standard like the other
two.
, D-A2: What are 10 ways to improve the environmental and social responsibility of an
event? Correct Answer-- Select a geographic location that minimizes travel for the
majority of your attendees.
- Select venues that have an environmental management program or certification.
- Choose a venue that has a recycling program in place.
- Use paperless registration and communication.
- Select a transportation company with a "no-idling" policy.
- Select a freight forwarder that is EPA Smartway Certified.
- Select food that is in season for your area.
- Offer Vegetarian and Vegan options.
- Select a charity to donate to during your event.
- Select energy efficient equipment that "Energy Star" Certified.
D-A3: Compare business continuity planning and contingency planning. Correct
Answer-Business Continuity asks the question, "If the worst happened, what would we
need to continue providing to our customers clients or members?"
Contingency Planning addresses the ability of the event professional to carry off the
event as planned.
D-A3: How is return on investment calculated, and what are the five levels of
measurement for events? Correct Answer-ROI% = (Net Monetary Benefits/Meeting
Costs)100
ROI% = (10,000/8,000)100
ROI% = (1.25)100
ROI% = 125%
D-A3: What are the three phases of data collection, and what is measured during each
phase? Correct Answer-Pre-event, On-site, Post-Event
D-A3: What should be included in a risk management plan? Correct Answer-The
possibility for the potential risks:
- Accident or illness of attendees, speakers, or entertainers.
- Natural disasters
- Civil unrest
- Inability for attendees, speakers, or entertainers to travel to meeting
- Other risks specific to the organization
D-B4: According to the event management body of knowledge, what are the five phases
of the event management process? Correct Answer-1) Initiation