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Marketingplan pitchen aan directeur

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Het managementteam heeft ons de opdracht gegeven om binnen tien weken een marketingplan op te stellen voor het geneesmiddel Collax Nevel. Het marketingplan wordt gemaakt, omdat de huidige marktpositie van Collax Nevel zich bevindt in de question mark. Dit houdt in dat er interesse is in de markt van allergologie, hierdoor is het gunstig om Collax Nevel op de markt te brengen. Het marketingplan wordt opgesteld op basis van de interne analyse, externe analyse, marketingstrategie en marketingmix voor de lancering van Collax nevel op de UAD-markt. Om dit te kunnen realiseren is er een bepaalde budget en goedkeuring van de directeur nodig.

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Hogeschool Utrecht (HU)
Course
Bedrijfsvoering 2 (GFA2.BV217)










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Institution
Hogeschool Utrecht (HU)
Study
Farmakunde
Course
Bedrijfsvoering 2 (GFA2.BV217)
All documents for this subject (9)

Document information

Uploaded on
November 28, 2024
Number of pages
16
Written in
2021/2022
Type
Presentation
Person
Unknown

Subjects

  • marketingplan
  • externe analyse
  • swot analyse
  • marketingmix

Content preview

MARKETINGPLAN

Sara Mansour 1778048 2D
GFA-2.BV2-17 Marketingplan Geert van Abel
29 oktober 2021

, Externe analyse
 ABCD analyse

Marktdefinitie/marktpenetratie/marktom


SWOT analyse
INHOUDSOPGAVE  Strategische opties/issues
 Strategische doelstellingen
 Marketingstrategieën



Marktingmix
 Strategieën per P

, EXTERNE ANALYSE
A B C D A N A LY S E
M A R KT D E F I N I T I E / M A R KT P E N E T RAT I E / M A R KT O M VA N G
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