MKT 3401 MIDTERM - LEDET LSU QUESTIONS AND ANSWERS 2024

MKT 3401 MIDTERM - LEDET 2024
LSU

ANSWER ALL QUESTIONS IN THIS SECTION



QUESTION 1




Mission Statements - ANSWERS-written statements of organizational purpose.
Focused on the orgs. market(s)



QUESTION 2



environmental scanning - ANSWERS-collection and interpretation of information
about forces, events, and relationships in the external environment that may affect
the future of the organization or the implementation of the marketing plan



QUESTION 3



Ethics - ANSWERS-the moral principles or values that generally govern the
conduct of an individual or a group




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, MKT 3401 MIDTERM - LEDET 2024
LSU
QUESTION 4



code of ethics - ANSWERS-a guideline to help marketing managers and other
employees make better decisions



QUESTION 5



Morals - ANSWERS-the rules that develop as a result of cultural values and norms



QUESTION 6



Advantages of ethical guidelines - ANSWERS-• A code of ethics helps employees
identify what their firm recognizes as acceptable business practice.

• A code of ethics can be an effective internal control of behavior, which is more
desirable than external controls such as government regulation.

• A written cove helps employees avoid confusion when determining whether their
decisions are ethical.

• The process of developing the code facilitates discussion among employees about
what is right and wrong among employees.




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