K
C
LO
WGU D077 EXAM QUESTIONS
YC
WITH CORRECT ANSWERS
ALL VERIFIED BY AN EXPERT
D
A+ GRADED (LATEST UPDATE)
U
ST
,What uncontrollable marketing element provides user input as to how the company delivers
upon its value proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback - ANS Consumer feedback
Which controllable marketing function should a company use to achieve its firm-level goals and
to satisfy the target customers' needs and wants?
K
Sales
Promotion
C
Production
Product - ANS Product
LO
Which controllable element is included in the marketing mix?
Legal
Product
Political
YC
Environmental - ANS Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
D
Price and place
Product and price
Promotion and place
U
Product and promotion - ANS Product and promotion
A realtor representing luxury condominiums offers pre-construction discounts to clients.
ST
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion - ANS Price
An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website.
,Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
Promotion and price
Place and promotion - ANS Place and promotion
An online consignment store offers gently used designer fashions and sends weekly text alerts
to customers of new arrivals and popular items.
K
Which element of a marketing mix is represented by this store's text alerts?
C
Place
Price
Product
LO
Promotion - ANS Promotion
A local computer manufacturer offers a high-end computer with new graphic design capabilities.
Which element of the marketing mix is represented by this offer?
YC
Place
Price
Product
Promotion - ANS Product
D
A manager is researching an element of the marketing environment that the company cannot
control.
U
Which one of these elements is the manager considering?
Place
ST
Pricing
Promotion
Demographic - ANS Demographic
What is an example of a controllable element that influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors - ANS Promotional campaigns
, Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use - ANS Supply chain transparency
A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market.
K
Which illegal pricing tactic is being used?
Price fixing
C
Bait and switch
Predatory pricing
Price discrimination - ANS Price fixing - competitors communicate to each other what they will
LO
charge.
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the
$100 crib is no longer available but a $250 crib can be purchased. The woman can see the
$100 crib boxes on a shelf.
YC
Which pricing tactic was the salesperson attempting to use?
Price fixing
Bait and switch
Predatory pricing
D
Price discrimination - ANS Bait and switch- sales person doesn't intent to sell you what was
advertised.
U
An energy drink company is promoting the benefits of its caffeinated product without identifying
the risks of consuming the drink.
ST
Which action should the company take to align its marketing with ethical practices?
Engaging with the market
Promoting product benefits
Using transparent marketing
Delivering the promised value - ANS Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text messages but continues
to send text messages for 30 days following the opt-out period. Users are not notified of this fact
when they opt-out of the text messages.
C
LO
WGU D077 EXAM QUESTIONS
YC
WITH CORRECT ANSWERS
ALL VERIFIED BY AN EXPERT
D
A+ GRADED (LATEST UPDATE)
U
ST
,What uncontrollable marketing element provides user input as to how the company delivers
upon its value proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback - ANS Consumer feedback
Which controllable marketing function should a company use to achieve its firm-level goals and
to satisfy the target customers' needs and wants?
K
Sales
Promotion
C
Production
Product - ANS Product
LO
Which controllable element is included in the marketing mix?
Legal
Product
Political
YC
Environmental - ANS Product
A marketer introduces a tutorial video featuring the company's new cosmetic line.
Which set of elements from the marketing mix is the marketer using?
D
Price and place
Product and price
Promotion and place
U
Product and promotion - ANS Product and promotion
A realtor representing luxury condominiums offers pre-construction discounts to clients.
ST
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion - ANS Price
An online consignment store offers free gifts with purchases within the next 30 days using an
attractive and easy-to-use website.
,Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
Promotion and price
Place and promotion - ANS Place and promotion
An online consignment store offers gently used designer fashions and sends weekly text alerts
to customers of new arrivals and popular items.
K
Which element of a marketing mix is represented by this store's text alerts?
C
Place
Price
Product
LO
Promotion - ANS Promotion
A local computer manufacturer offers a high-end computer with new graphic design capabilities.
Which element of the marketing mix is represented by this offer?
YC
Place
Price
Product
Promotion - ANS Product
D
A manager is researching an element of the marketing environment that the company cannot
control.
U
Which one of these elements is the manager considering?
Place
ST
Pricing
Promotion
Demographic - ANS Demographic
What is an example of a controllable element that influences marketing decisions?
Governmental regulations
Promotional campaigns
Technological advances
Social factors - ANS Promotional campaigns
, Which action reflects the use of ethical marketing?
Posting revised customer reviews
Reselling returned products online
Supply chain transparency reporting
Labeling without instructions for use - ANS Supply chain transparency
A small town has two coffee shops. The shop owners agree to raise their prices for espresso
drinks from $3 to $6 per cup because they are the only two shops in the market.
K
Which illegal pricing tactic is being used?
Price fixing
C
Bait and switch
Predatory pricing
Price discrimination - ANS Price fixing - competitors communicate to each other what they will
LO
charge.
A woman visits a baby store, planning to buy a crib for $100. The salesperson tells her that the
$100 crib is no longer available but a $250 crib can be purchased. The woman can see the
$100 crib boxes on a shelf.
YC
Which pricing tactic was the salesperson attempting to use?
Price fixing
Bait and switch
Predatory pricing
D
Price discrimination - ANS Bait and switch- sales person doesn't intent to sell you what was
advertised.
U
An energy drink company is promoting the benefits of its caffeinated product without identifying
the risks of consuming the drink.
ST
Which action should the company take to align its marketing with ethical practices?
Engaging with the market
Promoting product benefits
Using transparent marketing
Delivering the promised value - ANS Using transparent marketing
A fitness application allows users to opt-out of its fitness reminder text messages but continues
to send text messages for 30 days following the opt-out period. Users are not notified of this fact
when they opt-out of the text messages.
