Customer Obsession - ANSWERLeaders start with the customer and work
backwards. They work vigorously to earn and keep customer trust. Although leaders
pay attention to competitors, they obsess over customers.
Invent and Simplify - ANSWERLeaders expect and require innovation and invention
from their teams and always find ways to simplify. They are externally aware, look for
new ideas from everywhere, and are not limited by "not invented here". As we do
new things, we accept that we may be misunderstood for long per
Ownership - ANSWERLeaders are owners. They think long term and don't sacrifice
long-term value for short-term results. They act on behalf of the entire company,
beyond just their own team. They never say "that's not my job".
Are right, A Lot - ANSWERLeaders are right a lot. They have strong judgment and
good instincts. They seek diverse perspectives and work to disconfirm their beliefs.
Learn and Be Curious - ANSWERLeaders are never done learning and always seek
to improve themselves. They are curious about new possibilities and act to explore
them.
Hire and Develop the Best - ANSWERLeaders raise the performance bar with every
hire and promotion. They recognize exceptional talent, and willingly move them
throughout the organization. Leaders develop leaders and take seriously their role in
coaching others. We work on behalf of our people to invent mechanisms for
development like Career Choice.
Insist on the Highest Standards - ANSWERLeaders have relentlessly high standards
- many people may think these standards are unreasonably high. Leaders are
continually raising the bar and driving their teams to deliver high quality products,
services and processes. Leaders ensure that defects do not get sent down the line
and that problems are fixed so they stay fixed.
Think Big - ANSWERThinking small is a self-fulfilling prophecy. Leaders create and
communicate a bold direction that inspires results. They think differently and look
around corners for ways to serve customers.
Dive Deep - ANSWERLeaders operate at all levels, stay connected to the details,
audit frequently, and are skeptical when metrics and anecdote differ. No task is
beneath them.
Have Backbone; Disagree and Commit - ANSWERLeaders are obligated to
respectfully challenge decisions when they disagree, even when doing so is
uncomfortable or exhausting. Leaders have conviction and are tenacious. They do
not compromise for the sake of social cohesion. Once a decision is determined, they
commit wholly.