MNM2605 ASSIGNMENT 04 FOR SEMESTER 2 MW MOTORS MW Motors – a manufacturer of quality vehicles for the young at heart – was founded in 1924 and is China's oldest manufacturer of motor vehicles. Annually, over 2,1 million MW vehicles are produced b

MNM2605 ASSIGNMENT 04 FOR SEMESTER 2 MW MOTORS MW Motors – a manufacturer of quality vehicles for the young at heart – was founded in 1924 and is China's oldest manufacturer of motor vehicles. Annually, over 2,1 million MW vehicles are produced by manufacturing and assembly operations located in four countries, and then sold and serviced through a network of distributors and dealers, covering around 101 countries. QUESTION 1 MNM2605/104/2/2024 6 a) There are four (4) major functions that attitudes perform. Identify and discuss each function of attitude and provide an example, based on the case study. [4 marks will be awarded for theory and 4 marks will be awarded for practical application for each function of attitude. (8) b) The manager of MW Motors wants to determine your understanding of segmentation and how it can benefit the company. Demonstrate your understanding by distinguishing between any four (4) types/bases of market segmentation and explain how each type can be implemented in the company. [4 marks will be allocated for the theory and 4 marks will be allocated for the practical examples based on the case study.] (8) c) There are three (3) strategies that MW Motors will need to consider when selecting a target market. Discuss each strategy and provide practical example for each strategy relevant to MW Motors. [3 marks will be awarded for each type of brand and 3 marks will be awarded for practical examples for each strategy relevant to the case study.] (6) QUESTION 2 a) MW Motors has adopted a repositioning strategy. Explain to the marketing manager of MW Motors the FIVE (5) factors or reasons that will cause organisations to reposition themselves in the minds of consumers, and indicate how MW Motors would go about repositioning the company. [No marks are awarded for theory and 5 marks are allocated to the application of the reasons or factors for MW Motors to reposition.] (5) b) Customers make several decisions on a daily basis. Your line manager is considering promoting you to the marketing manager position. He first wants to determine if you understand consumer decision making. In convincing your manager, explain the three (3) different types of consumer decision making and provide practical examples of each that relates to MW Motors. [3 marks are awarded for theory and 6 marks are allocated to the practical examples of each type of decision making. You may use any relevant practical example.] (9) c) Explain, with practical examples, to the CEO of MW Motors (South Africa) that there are various types of online users by discussing any four types of online users. [4 marks will be for practical examples.] (4) TOTAL: 40