HSPT BRANDING MIDTERM EXAM QUESTIONSAND
ANSWERS 100% VERIFIED
Brand Positioning - ANSWER The _______________ is a means of highlighting competitors,
market niches, and consumers with special needs for the success of a new brand.
1) Brand value
2) Brand identifying
3) Brand positioning
4) Brand image
Brand identity - ANSWER The __________________ both enables and constrains the
positioning decisions about the name, logo, and brand communication.
1) Brand equity
2) Brand personality
3) Brand identity
4) Brand image
Target segment - ANSWER When selecting a ______________________ company's analyze
the specific product attributes versus various customer characteristics.
,1) Brand extension
2) Target segment
3) Value proposition
4) Positioning statement
Social networking - ANSWER _______________ has become the new word- of- mouth
creating viral marketing about the product and allowing consumers to decide whether
or not to purchase the product.
1) Traditional media
2) Guerilla marketing
3) Social media
4) Virtual marketing
Brand Image - ANSWER The ________________________ is based on all associations
between the brand, and the cognitive and affective elements in the consumers' minds.
1) Brand attributes
2) Brand personality
,3) Brand identity
4) Brand image
Relevant Competitors - ANSWER When creating a brand position, brands look at
_______________________ that have similar positioning to determine their salient
attributes.
1) Product lines
2) Brand Portfolios
3) Relevant Competitors
4) Brand images
Brand positioning supports a clear and compelling ______________________ that provides
consumers a unique value over competing products.
1) Brand image
2) Brand vision
3) Value proposition
4) Brand value
Brand Value and Brand Identity - ANSWER The objective of brand positioning is to
create a distinctive ______________ and _____________ in the mind of a consumer.
1) Brand Value and Brand Image
2) Brand Loyalty and Brand Value
3) Brand Value and Brand Identity
4) Brand Identity and Brand Image
, Salient attributes - ANSWER The _____________________ are the aspects of the product in
which the consumer judges the product.
1) Salient attributes
2) Brand loyalties
3) Niches
4) Brand values
Objectives - ANSWER The positioning statement is based on the company's
_____________________, and is a tool to help keep everyone in the organization on the
same page.
1) Objectives
2) Promise
3) Perspective
4) Vision
Potential - ANSWER When looking at the positioning map most attributes fall in
__________ attributes.
1) Risk
ANSWERS 100% VERIFIED
Brand Positioning - ANSWER The _______________ is a means of highlighting competitors,
market niches, and consumers with special needs for the success of a new brand.
1) Brand value
2) Brand identifying
3) Brand positioning
4) Brand image
Brand identity - ANSWER The __________________ both enables and constrains the
positioning decisions about the name, logo, and brand communication.
1) Brand equity
2) Brand personality
3) Brand identity
4) Brand image
Target segment - ANSWER When selecting a ______________________ company's analyze
the specific product attributes versus various customer characteristics.
,1) Brand extension
2) Target segment
3) Value proposition
4) Positioning statement
Social networking - ANSWER _______________ has become the new word- of- mouth
creating viral marketing about the product and allowing consumers to decide whether
or not to purchase the product.
1) Traditional media
2) Guerilla marketing
3) Social media
4) Virtual marketing
Brand Image - ANSWER The ________________________ is based on all associations
between the brand, and the cognitive and affective elements in the consumers' minds.
1) Brand attributes
2) Brand personality
,3) Brand identity
4) Brand image
Relevant Competitors - ANSWER When creating a brand position, brands look at
_______________________ that have similar positioning to determine their salient
attributes.
1) Product lines
2) Brand Portfolios
3) Relevant Competitors
4) Brand images
Brand positioning supports a clear and compelling ______________________ that provides
consumers a unique value over competing products.
1) Brand image
2) Brand vision
3) Value proposition
4) Brand value
Brand Value and Brand Identity - ANSWER The objective of brand positioning is to
create a distinctive ______________ and _____________ in the mind of a consumer.
1) Brand Value and Brand Image
2) Brand Loyalty and Brand Value
3) Brand Value and Brand Identity
4) Brand Identity and Brand Image
, Salient attributes - ANSWER The _____________________ are the aspects of the product in
which the consumer judges the product.
1) Salient attributes
2) Brand loyalties
3) Niches
4) Brand values
Objectives - ANSWER The positioning statement is based on the company's
_____________________, and is a tool to help keep everyone in the organization on the
same page.
1) Objectives
2) Promise
3) Perspective
4) Vision
Potential - ANSWER When looking at the positioning map most attributes fall in
__________ attributes.
1) Risk
