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Aantekeningen Online Publishing | Colleges

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Dit zijn alle aantekeningen van de colleges van Online Publishing. Het vak wordt gegeven in het tweede jaar van de opleiding Creative Business aan de Hogeschool van Amsterdam tijdens de specialisatie Digitale Media.

Institution
Hogeschool Van Amsterdam (HvA)
Course
Online Publishing








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Institution
Hogeschool van Amsterdam (HvA)
Study
Creative Business
Course
Online Publishing
All documents for this subject (12)

Document information

Uploaded on
March 4, 2020
Number of pages
4
Written in
2019/2020
Type
Class notes
Professor(s)
Unknown
Contains
All classes

Subjects

  • online publishing
  • creative business
  • jaar 2
  • digitale media
  • aantekeningen
  • colleges
  • hva
  • hogeschool van amsterdam
  • cb

Content preview

Online Publishing | Aantekeningen
Werkcollege 1 | 5 februari 2020 | Strategisch fundament
De opdracht

1. Ontwikkel en bouw als affiliate partner van bol.com een inspirerende blog in WordPress dat tot
verkoop aanzet
2. Dit blog maak je gericht op een mentalitydoelgroep
3. Dit blog maak je op basis van producten uit de bol.com catalogus
4. Vervolgens zorg je voor relevante content en creëer je een plan voor de promotie van je blog


We werken a.d.h.v. contentmodel presenter




BELANGRIJK

1. Jouw site moet écht iets toevoegen aan de producten van de andere partij (informeren,
inspireren, vergelijken etc.)
2. Denk aan de lange termijn!


Voorbeeld succesvolle bol.com-affiliate: Laura’s Bakery


Doelgroepen

1. Kosmopolieten
2. Nieuwe conservatieven
3. Traditionele burgerij
4. Modern burgerij
5. Gemak georiënteerden
6. Opwaarts mobielen
7. Postmaterialisten
8. Postmoderne hedonisten
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Diverse samenvattingen voor VWO, Creative Business (HBO) en de minor Inleiding tot de Toegepaste Psychologie

Vind hier samenvattingen voor het Natuur+Gezondheid profiel op het VWO, de studie Creative Business/Media, Informatie & Communicatie op HBO (Hogeschool van Amsterdam) en de HBO minor Inleiding tot de Psychologie (Hogeschool Utrecht).

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